The document profiles different buyer personas for the Nintendo Wii gaming console. It identifies key demographics that purchase the Wii, including females making up 52% of buyers, and the Wii leading in sales for age groups 3-11, 12-17, and 35+. Specific personas described include Kylie, a 23-year old female student who uses the Wii for exercise; Jack, a 5-year old boy who received a Wii for Christmas and enjoys playing games on it; and Nana, a senior citizen who plays Wii games online with family and finds it entertaining for when grandchildren visit.

1. NINTENDO WII BUYER PERSONAS
Team Whatever
Lisa Duong
Chad Strasser
Tavia Blume
Scott McCormick

2. DEMOGRAPHICS
 Females (52%) in Wii
 Wii leads 3 of 4 age groups
 3-11
 12-17
 35 +
 55+ Opportunity in the Market
 Leads in Education level
 More so if removing 3-17 age group
 Leads in Income level
 Has most affluent customer
 Family profiles pretty equally distributed

3. FEMALE GAMERS Description:
Kylie Kylie is currently a full-time student at
University of Washington. She also works
part-time as a barista at Starbucks.
User Scenario:
Kylie was looking for a fun
Basic Demographics: Goals & Aspirations:
way to work out at home.
Age: 23 o Have fun
She purchased a Nintendo
Occupation: o Keep physically active
Wii with Wii Fit. She is now
Student/Barista and healthy
able exercise without
Hometown: Bothell, WA o Graduate with good
knowing it, while playing a
Marital Status: Single (no grades
fun game. Kylie also tends
kids) to have friends over from
time to time, and playing
games on the Wii has
Attributes: become a hit amongst her
o Outgoing friends. Information Sources:
o People person o Linkedln
o Friendly o Internet
o Impatient o Google news
o Perfectionist o Facebook

4. CHILDREN UNDER 10
Jack
Goals and Aspirations:
Description o Have fun
Jack is a 5 year old boy in o Keep busy
preschool and has a 8 o Stay out of Moms
month old little sister Anna way when she is
taking care of Anna
Basic Demographics:
Age: 5 User Scenario: Attributes:
Occupation: student Jack was given a Nintendo o Active
Hometown: Suburbs, USA Wii for Christmas. He likes o Grumpy when hungry
Family Status: 1 sister, playing the Wii because it is or inactive
Mom, Dad, and 1 dog lots of fun. Mom likes the o Likes to win
Wii because Jack keeps
active and is better behaved
when he gets exercise
instead of watching TV.
Information sources:
o Commercials
o Kids at school
o Playing w/friends
o Cereal Boxes
o Toy Stores

5. SENIOR CITIZENS
Nana
Description Goals and Aspirations:
Nana wants to find an activity o Family Entertainment
she can enjoy while at home o Spoil grandchildren
that she can include her o Travel
friends and family in even o Enjoy retirement
though they are somewhere o Stay active
else. o Keeping up with times
Basic Demographics:
of technology
Age: 55+
Occupation: retired User Scenario:
Hometown: Snohomish, Nana purchased a Wii and
Attributes:
was trained by her
WA o Babysitter
grandchildren how to use it.
Family Status: Husband, o Retired
Now she has signed up for
Wife, 5 kids, 13 o Family oriented
online leagues and plays
grandkids, 5 great o Enjoying life
her favorite games of
grandkids o Entertainer
bowling and tennis with
o Staying active
friends and family. The Wii
Information sources: has also given her
o Commercials grandchildren something
o Family they love to do when they
o Internet come to visit her. Taking it
o Magazines along on vacation has also
been a huge hit.