The document summarizes Lynie Tumabini's efforts to promote a free lecture on Buteyko's Method by posting on her Facebook timeline, two Facebook group pages, and her blog. It tracks the number of people reached and their engagement for each platform. The key lessons learned are that it is difficult to promote an untested product with a limited market, especially using a new alternative method not widely accepted in the Philippines. Future promotions should emphasize benefits in Tagalog, and use known personalities to promote.

1. LYNIE TUMABINI
V61 18
NOVEMBER 12, 2013

2. Posted an invitation in Facebook
my own Timeline
 Post no. 1

3. Facebook
 Post no. 2

4. Posted in Ateneo MBA MM2012
group page

5. Posted in Good for You! It’s Fun
Too group page
 Post No. 1

6. Good for You! It’s Fun Too page
 Post No. 2

7. Posted an invitation in my Blog

8. Results
 Facebook own Timeline
 Aware
 Interested
 Persuaded
- 125 potential market and
estimated 100 people saw my post
- 12 people like
- as of November 10, no one
attended the lecture

9. Results
 Group page (Good for You! It’s Fun Too page &
Ateneo MM 2012)
 Aware
 Interested
 Persuaded
- 146 potential market and
estimated 119 people saw my post
- 16 people like, 1 going
- as of November 10, no one
attended the free lecture

10. Lessons Learned
 From this practicum, I learned that it is hard to




promote and market a product especially if you are not
able to test it.
The product has limited market , an alternative
method that is new and not yet widely acceptable in
the Philippines.
Another way to make people aware of Buteyko’s
Method is to promote it using tagalog language to be
able to understand it better.
Need to emphasize on benefits, advantages and
features of the product.
Use known personalities to promote the product.