This document outlines a business plan for a company that makes decorative birdhouses. It includes sections on the product description, targeted demographics and locations for marketing, projected expenses and profits, production timeline and materials, market research conducted, and a mission statement. The plan is to produce and sell 40 birdhouses total over 4 weeks to be marketed at local trade shows and stores, with an estimated profit of $7-8 per birdhouse. Market research included feedback from friends and competitors' higher priced offerings. The mission emphasizes providing attractive, high-quality birdhouse designs to beautify homes.

2. Introduction
Product Description
Projected Market and Demographics
Projected Profitability and Costs
Projected Production
Market Research
Conclusion

3. Our company makes and designs
birdhouses
• started with partnership agreement
• finished basic company needs
• next step in venture creation model:
create business plan

4. Our birdhouses…
• are unique because of their designs
• come in many different varieties
• are glazed for that finishing touch
• are offered in custom colours

5. Decorative Purposes:
• makes parts of your house
look complete
• adds a unique design to
your ordinary rooms
Functional Purposes:
• attracts/feeds birds and
adds a nice touch to your tree
• gives residence added sense
of nature

6. Target Market:
Age Range:
• 35 to 55 (middle-aged parents)
• 11-16 (students)
Gender:
• Male (Mostly outdoor birdhouses)
• Female (Mostly decorative birdhouses)
Demographics:
Location:
• Annual I.B.T. Trade Show
• Allan A. Martin S.P.S. @ 6:00 p.m. May 5th 2005
• 1390 Ogden Avenue Mississauga, Ontario L5E 2H8

7. Expenses:
Start-up Capital:
• $89.52 (includes 6 birdhouse kits, 3 cans of acrylic
gloss, 4 cans of acrylic paint, 1 pack of glitter pens, 1
foam board, 1 can of spray paint glaze, 8 paintbrushes)
Projected Expenses:
• Total Expenses: $480.41 (includes $1 for space at
Trade Show, estimated $30 for storefront, $319.89 for
remaining 34 birdhouses, $89.52 for start-up capital,
$40 for unexpected problems and printing)

8. Pricing:
• $18 for all 6 different designs
• $19 for custom colours
Profit Margin:
• $7.19 for regular birdhouse
• $8.19 for custom colours
Regular Birdhouse:
• $18 - $9.19 - $0.56 - $1.06 = $7.19
Custom Birdhouse:
• $19 - $9.19 - $0.56 - $1.06 = $8.19

9. Materials:
• Bird house kit
• Acrylic Paint
• Acrylic Gloss
• Primer
• Wood Glue
Equipment and Tools:
• Paintbrush

10. Approximate Time to
Produce One Birdhouse:
• 5 hours to produce one birdhouse
• 45 minutes to assemble birdhouse kit
• 45 minutes in total to apply
primer/paint/gloss to birdhouse
• 3 ½ hours in total for all liquids to dry
Projected Number of Units:
• plan to make 40 birdhouses in total
• only have to make 34 more (already made 6)
• each person spends 3 hours of physical work
each week to make 2 birdhouses
• finish in the week of April 24th to April 31st

11. Primary Data:
•Asked 10 random people (parents and friends)
for their opinions about our birdhouses

12. Secondary Data:
First source: OneStopConnection.com
• similar indoor birdhouses (more tiny
doodads on them), shapes are different
• more expensive when including
shipping/handling
Second source: Berkeley Rustic Birdhouses
• similar outdoor looks, made with expensive
material/machinery as well as artist(s)
• very expensive when excluding
shipping/handling)

13. Mission Statement
At Peepin’ Paradises we believe in making quality
birdhouses of various attractive designs for your
enjoyment because there’s no place like home. With the
trend towards a more home-focused lifestyle, we have
designed our birdhouses to provide you with more
choice than ever to beautify your home, deck, garden,
pool and landscape. We guarantee our products will
make a difference to your décor and capture the
essence of elegance and charm.