1. INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

3. Rohtak
Description 2011 2001
Actual Population 1,058,683 940,128
Male 566,708 509,038
Female 491,975 431,090
Sex Ratio (Per 1000) 868 847
Average Literacy 80.40 73.70
Male Literacy 88.40 83.20
Female Literacy 71.20 62.60
Total Child Population (0-6 Age) 125,954 119,332
Male Population (0-6 Age) 69,699 66,379
Female Population (0-6 Age) 56,255 52,953

6. a.Special offers for Students. (like in hostel every 2nd
Sunday there are also provide a big cold drink)
b.Special facilities for occasion like (navratra,fast special
dabba only in Luxury & special dabba).
c. If someone create 100 new member then we will give
them a 1100 cash prize.
d.Some special offer for paying guest (PG) people.
e. When everyou, you just call n give youraddress yours
dabbawalla reached their.
f. Special offer for luxury & special dabba (Deserts
without any cost).

7. YOURS DABBAWALLA FINANCIAL
PLAN.

8. particular fixed chg variable chg one time costannually cost calculation (y) per month calculation per day
rent fixed 84000 7000*12 7000 7000*1 233
rawmaterial variable 8212500 25*300*365*3 675000 25*300*30*3 22500
cylinder fixed 4000*10 40000 72000 600*10*12 6000 600*10 200
gernator fixed 50000*1 50000
cycle fixed 1500*10 15000
auto fixed one 100000
advetisment variable 96000 8000*12 8000 4+2+2 266
chef fixed 84000 7000*12 7000 7000*1 233
halwai fixed 360000 6000*12*5 30000 6000*5 1000
labour fixed 480000 4000*10*12 40000 4000*10 1333
tiffin fixed (600*150) 90000
petrol n desiel exp variable 120000 10000*12 10000 2+5+3 333
lighting variable 72000 6000*12 6000 6000*1 200
bartaan fixed 40000
others variable 48000 4000*12 4000 4000*1 133
godown 96000 8000*12 8000 8000*1 266
Total 335000 9724500 801000 26697

9. Total No Of Dabba Supply In A Day Is 300
Dabba.
Particular Sale In A Day No Of Time Of Dabba Total In A Day
Luxury Dabba = 50 3 50 7500
Special Dabba = 150 3 35 15750
Simple No Dabba = 100 3 25 7500
Total Revenue In A Day = 30750
Total Expenses In A Day = 26697
Similarly Total Rev In A Month = 922500
Similarly Total Exp In A Month = (-) 801000
(From Excel Sheet)
Total Income For A Month = 121500

11.  Internet is the main useful
key of the marketing.
 Using social sites like
facebook, twitter etc.
 Internet marketing is very
cheap as compare to
others.
 Large no of people are
connected with this internet
marketing.
 People can also check our
details on our website.

13.  Survey by using questionnaire
talk to many people.
Like :-
 Gender wise:- MALE-FEMALE
 Age wise:- Young, old.
 Occupation:- students, service
or business men,labour
etc.
Surrvey through using E-marketing
concept, using social sites,like fb,
orkut, twitter etc.
Survey through personal talking to
labour in construction area, or
different-2 students.

15. 1st
2nd

17. Example of some competitors in rohtak.
Malik Dabbawalla PRICES
address :- Sec 1 Rohtak
Rs 60.
Main Targeted Area:- Sec 1 & PG people.
 Shivam Dabbawalla
address :- Opposite Service Club Rs 40
near Shri baba mastnath pubic school rohtak
Main targeted area:- Govt. office like rohtak court, tehsil etc.
 Annapurna Dabbawalla
address :- Near old bus stand rohtak. Rs 40
Main targeted area:- Serving people in sabji mandi etc.

18. a) We launch our web site for our costumer.
b) www.yoursdabbawalla.com
c) If you have any kind of problem related to the services, you can suggest
your important views in this website.
d) This service can provide you lot’s of benefits like you can pay your
monthly charges by online, you also update with daily menu updates.
e) You can easily find the schedule of the BREAK-FAST, LUNCH &
DINNER menu etc.
f) You also choose your comfortable language like Hindi, English etc.
g) If you have some new idea’s, concepts to make a more better this Services
you can also add your views.
h) You can also suggest your opinion in our toll free no
9541441412,9671621313.
Recommendations & Suggestions

20. OUR WEBSITE:- www.yoursdabbawalla.com