H+ Sports creates nutritional products to improve athletic performance for its target audiences of 24-35 males interested in sports, 24-35 females interested in fitness, and 40-55 males and females interested in wellness. H+ aims to help its audiences perform better, see results faster, feel healthier and feel energized through advertising on Facebook, Twitter, sports blogs, Pinterest, health blogs, Yahoo! News, email ads and word of mouth. H+'s elevator pitch is that it creates nutritional products using only pure ingredients backed by scientific research to encourage active lifestyles through ethically sourced products.

1. Online Marketing Fundamentals with Brad Batesole
Business Strategy Worksheet Example
Business
Name
H+ Sports
Mission
Statement
Target
Audience
24-35 Male
Interested in Sports
24-35 Female
Interested in Fitness
40 - 55 Male and Female
Interested in wellness
Audience
Goals
Perform better See results faster Feel healthier
Feel energized
Audience
Technology
Facebook
Twitter
Sports blogs
Pinterest
Facebook
Health blogs
Search
Yahoo! News
Word of mouth
Email ads
Elevator
Pitch
H+ creates nutritional products to improve athletic performance. H+ uses only the
purest ingredients and is backed by scientific research.
Encourage active lifestyles by offering ethically sourced nutritional products