EcoSmart specializes in providing smart home solutions that enhance convenience, energy savings, and security for residential customers in Egypt. The company's mission is to integrate technology into essential services, targeting homeowners aged 25-45, amidst challenges like funding and product compatibility. Despite low adoption rates due to costs and limited awareness, the smart home market in Egypt is projected to grow significantly, with strategic partnerships and customer service playing key roles in its success.

1. SMART HOME
PROJECT
ECOSMART

2. ABOUT US

3. About us
We are supplying for our customers smart
home solutions serving them.
With the most convenient updated technology.
Serve their daily needs, regarding the control of
lighting, HVAC, Door locks , CCTV and many other
advanced features.
Makes users life easier with a professional quality
and relevant cost.

4. Project Idea & Benefits
Convenience: Smart home automation can make your life more
convenient.
1.
For example, you can use smart home automation to turn on the lights when you come home
or lock the doors when you leave.
2.
Energy savings: Smart home automation can help you save energy.
3.
For example, you can use smart home automation to turn off the lights when you leave a
room or adjust the thermostat when you're away.
4.
Improved security: Smart home automation can improve the security
of your home.
5.
For example, you can use smart home automation to arm your security system when you
leave or alert you if someone breaks in.
6.

5. Vision
Make smart home more accessible to a larger
sector of end users to ensure and support them
with an intelligent technological solution with
the most convenient updated technology.

6. Mission
To provide customer with integration between
technology and essential services through home
networking for a better and easier quality of living.
Providing high quality with a relevant cost.
Strong and sustainable customer service.

7. Market Research

8. Targeted
audience
Owners of new residential units & people who
Are intending to renovate their home by
integrating new methods of smart home to ease
their everyday life experience.

9. Target Audience
Residential sector of smart
homes
New homeowners from age
25 to 45 Years old, which
represents about 70% from
Egyptians citizens who invest
in smart homes.
Age 25-44
according to Statista

10. What do they need?
The demand for smart homes has been
increasing steadily over the course of the past
few years, people would like to keep up with the
new advancement in technology and enjoy the
luxury features that is offered by a smart home
system.

11. What are the problems?
Cash Funding.
Compatibility issues for end products.
Presence of a lot of uncertified products in
the market.

12. Key Factors
Well trained engineers and technicians.
Specialized in smart home solutions only.
Our system can be accessible via Cloud.
Our system is user friendly.
Compatibility with smart things , Alexa , Siri &
Google assistant.

13. Customers Categories:
Customer 1 : Funding issues but would like
to use our products even with some primary
features (On-Off)
Customer 2: Has the money and want to
enjoy as much features as possible.

14. The Smart Home market in Egypt is projected to
reach a revenue of US$373.0m by 2024.
Revenue is expected to show an annual growth
rate (CAGR 2024-2028) of 12.19%, resulting in a
projected market volume of US$590.9m by 2028
Revenue in the Smart Home market is projected
to reach US$38.8bn in 2024.
Despite the growing interest in smart home
technology worldwide, the adoption rate in Egypt
remains relatively low due to limited awareness
and high costs.

15. Sensitivity matrix
Sensitivity Customer 1 Customer 2
Payment options High Low
Features Medium High
Lead time Medium High
Design Medium High
Quality High High

16. Competitive discipline
Value Expertise
Payment
Facilities
Accessibility Ease of use
How
Well trained
Engineers and
technicians
Offering to pay
through Valu or
any other Credit
method.
Our system complies
with multiple end
products with different
protocols
Z-wave , Zigbee , Wifi
& Thread.
Also the applications
are available on
Google play and play
store.
Our system can be
integrated with a
touch panel & can
be addressed by
pairing with Alexa &
Google assistant
Measure
This can be measured by the presence of customer service and after sales visits
for maintenance every quarter.

17. Competitors
ECO
SMART
MAWAD
Tekneti
c
Sonoff
Lotus
smart
solution
s
I connect
AION

18. Positioning matrix
ECOSMART
Payment options
Less features More features
No facilities

19. Partnership

20. Strategic Partnerships
Credit facility provider
Ex: Valu
Real estate and
Contractors
Ex: Qawafil-Artal
Landscape suppliers
Ex: Shira
Local Home appliances
suppliers
Ex: Fresh
Lighting fixtures suppliers
Ex: Siraj Lighting

21. Partnerships Canva
Offering 6 , 12- & 18-months installment plans based on
the amount of the product bought.
New customers.
Added value for our customers
Revenue
a
Revenue
New customer
Added value for current customers
Reach to an agreement with Valu to
fund such projects for its customers

22. Partnerships Canva
Provide customers with smart homes with relatively good
price compared to I city and Nour City
Revenue
Branding
Customer acquisition
a
Revenue
Added value for their current and customers
Customer acquisition
Agreement on marketing for our
products in their new projects
Participating in the design phase
Inquiry rate
Customer Feedback Scores
System response rate with customers

23. What Data
Need To Read
?

24. Monthly Analysis
Inquiry rate
Customer Feedback Scores
System response rate with customers

25. Quarterly Analysis
Program Popularity
Customer Retention Rate
Revenue Growth
Customer rejection rate

26. Annual Analysis
Annual Revenue (Per program)
Annual Revenue (Per Customer Segment)
ROI on Marketing Activities
Customer Demographics Evaluation
Geographic expansion rate

27. Business Plan

29. IBRAHIM NAGY
THANKS