This document discusses and analyzes an advertisement for Bajaj Avenger motorcycle. It summarizes the key persuasion techniques used in the ad, including reciprocity, scarcity, liking, and consistency based on Cialdini's persuasion model. It also analyzes the ad using Aristotle's persuasion model of ethos, pathos and logos. A SWOT analysis of the ad is then provided, noting its strength in promoting religious non-discrimination, weakness as length, opportunity to encourage inclusive values in India, and threat from orthodox views.

1. MEGHA SHARMA
PGDM-B
19DM111

2. ADVERTISEMENT
BAJAJ AVENGER
#RIDEYOURINDEPEND
ENCE
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3. CIALDINI PERSUASION MODEL

4. Reciprocity
When the man finds out that even after being a Muslim the
statue maker knew a lot about the Ganesh and made him
realize that religion is not define you, the man in return
bought the statue.

5. SCARCITY
As the man judged the statue maker
because of his religion, there are a lot of
people in the country who form an
opinion about others because of there
religion, caste, culture and creed.
There is a scarcity of general sense in
people.

6. LIKING
The statue maker, being a muslim,
had a liking towards making ganesha
statue and because of that he knew a
lot about ganesha and his stories.
He believed that doing this job is also
a way of being closed to god.

7. CONSISTENCY
Even after the man started to make excuses to
make the purchase after finding out that the statue
maker was muslim. The seller remained calm and
offered him tea patiently dealt with him .he was
consistent with his emotions.

8. ARISTOTLE’S PERSUATION
MODEL

9. ETHOS
The main character was the statue maker who was
shown as a patient, knowledgeable, logical man
because of whose wisdom and good sense people
like the buyer also got the reality check that your
religion has nothing to do with the kind work you
do.

10. PATHOS
various emotions that were seen during the
commercial were:
• Excitement
• Shocked
• Patience
• Guilt

11. LOGOS
The logic behind the ad is your
religion cannot define the work
you should be interested in. you
can have the knowledge of things
irrespective of your cultural
background and people should not
make assumptions like in the ad
when the buyer found out that the
statue seller is muslim he asked
why this job?

12. STRENGTH
The advertisement shows that there should not
be discrimination on the basis of religion and it
does not describe that what work we choose it
only depends on one’s interest.
WEAKNESS
Length of the advertisement
OPPORTUNITY
As India is very religious country and there are
many types of religions so there is no
discrimination between any religion and and
encourage people to do what they like as there
is no relationship between work and religion.
THREAT
In India there are many orthodox people who
may not like these kind of advertisements which
are based on religion so it is a threat for the
brand.
SWOT ANALYSIS