Marketing trends for 2025 and beyond. The business and marketing landscape is changing rapidly. This document helps understand the prominent trends shaping brands and industry. Based on the technology evolution and consumer behavior shifts, there is steep rise in focus towards sustainability. Nano influencers, and quick commerce are main stream. And the brands need to make changes in their approach and adopt these best practices to stay ahead of the curve

1. Marketing Trends
2025

2. EVOLUTION OF
MARKETING
Mobile first
Internet
Explosion
Tech
revolution
Creators’
Economy
Ever Demanding
Customers

3. 🌿 over 50% of consumers are willing
to pay more for sustainable goods and
around
🌿 25% actively choose sustainable
products when shopping
🌿 91% of Indian businesses increased
their sustainability investments over
the last year.
Trend-01
Sustainability is mainstream

4. 💡 Key Takeaways for Businesses
✅ Make Sustainability Actionable – Encourage consumers to
participate e.g., IKEA/H&M.
✅ Integrate Sustainability into the Brand DNA – It shouldn’t
feel like an add-on, but a core part of the company (e.g.,
swiggy).
✅ Innovate with Eco-Friendly Products – Sustainable materials
& products drive differentiation (e.g., Adidas).
✅ Tell a Compelling Story with Real Impact – Back claims with
data, results, and authenticity (e.g., Unilever).

5. Trend-02
AI IS TAKING CENTER STAGE

6. 🤖 Real-time personalized experiences
based on user data and behaviour.
🤖 Anticipation of customer needs
before they arise using AI-powered
Predictive Analysis
Trend-02
Hyper-Personalization with AI & Data

7. Blending digital and physical experiences enhances customer engagement.
Trend-03
The Rise of Experiential & Phygital Marketing

8. ■ India stands out for having twice the global
average in voice search adoption rates.
■ From leveraging voice assistants for
customer service to giving users an option
to search products through voice
commands, brands can enhance customer
experience and sales
Trend-04
Your Voice, my Command

9. ■ The influencers with small and niche fan base get huge engagement.
■ Opportunity for the marketers to tap them for creating authentic, relatable
content
Trend-05
The Rise of Nano-Influencers

10. ■ Customers have become impatient.
■ More and more Brands across
categories can leverage the need for
speed with
Trend-06
The Quick Commerce Hype is Real

11. ■ Customers have become impatient.
■ More and more Brands across
categories need to leverage the need
for speed quick delivery
Trend-06
The Q-Commerce Hype is Real

12. ■ The video podcasts are becoming the new source of
information and entertainment
■ Brands can expand their audience reach build trust
and target niche audience effectively using
storytelling
Trend-07
Podcast Marketing: Reaching Niche
Audiences

13. THANKS!!
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