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VA 430 PRESENTATION / BURCU AVCI
“MEAT WEAPONS” BY
                                       DIMITRI TSYKALOV, 2012
     representational




This piece, entitled “Meat
Weapons” by Dimitri Tsykalov
presents the concepts of death
and violence by representational
means. Here, the gun is
composed of human meat and
organs, depicted in a purely
realistic manner. Apart from the
weapon, the wet, tense hands




                                                                VA 430 PRESENTATION / BURCU AVCI
adds on to this effect.

The image builds a direct relation
with the gun, the person holding
it and the person suffering from it.
The cause and effect
relationship, the moment of
shooting and the moment of
death or consequences of
pushing the trigger are combined
into one single photograph with
a representational manner.
“NUCLEAR WASTE ENCAPSULATION AND STORAGE FACILITY” BY
                                                                                                  TARYN SIMON, 2007
     verbal supplements




Taryn Simon is a photographer. Her work, specially “An
American Index of the Hidden and Unfamiliar” series aims
to document inaccessible information to citizens in U.S.
Each photograph of this artist has a story within and they
are mystified in such a way that without knowing the title
of her works, it is not possible to interpret the content of
them.




                                                                                                                       VA 430 PRESENTATION / BURCU AVCI
Here, this particular image shows nuclear-waste capsules
which contain over 120 million curies of radioactivity. The
blue glow is created by the “Cherenkov Effect” which
describes the electromagnetic radiation emitted when a
charged particle, giving off energy. The temperatures of
the capsules are as high as 330 degrees Fahrenheit. The
pool of water serves as a shield against radiation; a
human standing one foot from an unshielded capsule
would receive a lethal dose of radiation in less than 10
seconds. Hanford is among the most contaminated sites
in the United States.
“FUTURE SELF” BY
                                              rAndom INTERNATIONAL, 2012
     genre or medium




“Future Self” is an interactive
installation, generating a 3D live LED
sculpture by detecting moves of the
participant. The end result is a
temporal, yet delicate sculpture. (This
work constitutes a good example for
temporal duration as well.)




                                                                            VA 430 PRESENTATION / BURCU AVCI
For analyzing this work, the first thing to
figure out is the technological
unknowns. Our first glance brings
questions about the medium or genre
of the work. What kind of a work is
this? How does it work? What happens
when we interact with it? What is the
technical background used by the
artists? These questions hook us and
we want to learn more or experience
the work. This desire of interaction is
merely based on medium and genre.
“TSUNAMI” BY
                                                                  JANET ECHELMAN, 2011

     material




Fish net from Mahabalipuram.

Who would believe such a local material would become the
key aesthetic element in this high-tech urban installation?
Janet Echelman’s “Tsunami”, set in Sydney, is a layered,




                                                                                         VA 430 PRESENTATION / BURCU AVCI
amorphous, dynamic sculpture taking the shape of the wind.
The grid structure of the material establish a digital touch to
this work connotatively. Specially this feature, combined with
vibrant colors and strong lighting, transforms the rural into
metropolitan.
“MIMICRY CHAIRS” BY
                                                        NENDO, 2012
     scale




In London Design Festival 2012, Nendo, a
product design company, used eleven
points of Victoria and Albert Museum for
exhibiting their installations of white, metal
chairs. The tricky point to this series was
that the chairs repeated themselves in
such a way that each chair differed from
one another in a non-industrial approach.
More importantly, the way they are




                                                                       VA 430 PRESENTATION / BURCU AVCI
assembled together made it possible for
them to harmoniously become an
architectural element of the museum.

The key to understanding such a work
depends on relating it to scale: A chair as
an industrial product is a human-scale
product on its own, yet these installations
released the concept of chair from its
scale and industrial boundaries and
transformed it into a series of architectural
forms, questioning space.
“LAYING OUT NAPKINS NEAR SUDOMERE” BY
                                                                          ZORKA SAGLOVA, 1970
     context




Zorka Saglova layed 700 white fabrics in the shape
of a triangle on Sudomer, by doing so she
reconstructed a historical war site, on which Hussite




                                                                                                VA 430 PRESENTATION / BURCU AVCI
Wars took place between Czech and Roman
armies during 15th century. According to legend
Czech women layed their headscarves on wet
grass of the battlefield during war and that caused
Roman horses to lose their balances, which
became the key factor for Czech in winning this
battle. The triangle points out the feminist stand of
the artist.

This land art not only depicts a legendary war
scene as a memorial. It also speaks of peace by
simply using the color of the fabrics.
“CAPRI BATTERY” BY
                                                   JOSEPH BEUYS, 1985
     temporal duration




In this installation of Joseph Beuys, chemical
energy of the lemon is transformed into
electrical charge by a plug. As the lemon
spoils in time, the light fades as well. This
piece has a touching story. Beuys created
this art work during last days of his life, in
Capri, the Italian island famous for its lemons.
So, this work has an autobiographical aspect
that metaphorically connects temporality of




                                                                        VA 430 PRESENTATION / BURCU AVCI
life, being, energy and death.
“NUDE #4” BY
                                                       SCHINICHI MARUYAMA, 2012

     relation to art history




Maruyama’s “Nude” series has a questioning
attitude towards the conventions of “nude
photography”.

As we look at his work, we sense the presence of
the human body through motion, proportions and




                                                                                   VA 430 PRESENTATION / BURCU AVCI
color, yet can not see the nakedness as directly
and openly as this genre dictates. We only trace
the clues of the body behind a curtain of motion.
Here, the control of the male gaze disappears,
leaving space for our imagination to perceive
and appreciate human body from a different
aesthetic perspective. Nakedness is not presented
as a condition of nudity. Presence of the body
makes it nude.

This disintegration from the history of the genre is
the strongest statement this work conveys.
“VENUS DE MILO” BY
                                                                 ALEXANDROS OF ANTIOCH, 130-100 BC
     persisting in time




Venus de Milo, an ancient Greek sculpture depicting
goddess of love and beauty is one of the most famous
statues of our time. The fame of this figure relies not
only on its aesthetic qualities. It is the subject of a
number of art books with its story.




                                                                                                     VA 430 PRESENTATION / BURCU AVCI
Briefly, the history of this statue includes; its discovery in
1820 in Milo -an Aegian island, negotiation with the
Ottoman Empire to bring it to France, damage to the
arms during transportation to France, assemblage of
the upper and lower halves, moving to a village
during World War II, its promotion to the world as the
best Venus statue by French.

The story of this piece is still an ongoing issue: It has
been reflected to various art works and popular
culture products. Focus magazine was even sued for
using the image with giving her middle finger up.
“ERRATUM” BY
                                                                JEREMY HUTCHISON, 2012
     iconographic tradition




Description:
“Erratum” is a London based art project. Within this
project, several daily objects are manufactured to be
dysfunctional on purpose and will be sold in a pop-up
store under the brand “Erratum”.

Identification:
This project is inspired by the errors of workers of
industrial production and aims to draw attention to
poor labor conditions as well as the meaning of luxury.
“True luxury has no function” the artist states.




                                                                                         VA 430 PRESENTATION / BURCU AVCI
Interpretation:
As reading the campaign visuals and products, we
immediately sense the upside down(!) references.
Though colors, clothes, interior have signs of a luxury
lifestyle; the unfamiliar composition, pipe without a
bowl creates a sense of humor. This image can be
read as a critique of luxury consumption.

For me, this project is an oxymoron within itself since it is
being trapped to its own set up by commodifying itself.
“THE INVISIBLES” BY
                                                                                           TOKUJIN YOSHIOKA, 2010
     formal properties




“The Invisibles” is an installation produced for Kartell Gallery in Salone del Mobile
Milan, 2010. The designer, Tokujin Yoshioka, is famous for his dreamy installations that
make use of specific materials for presenting a concept within which the spectators
are lost, mentally and physically.

The purpose of the installation is promoting the polycarbonate “invisible furniture”




                                                                                                                      VA 430 PRESENTATION / BURCU AVCI
series of the firm. The display of the product is narrating the product itself as an art
form. Yoshioka achieved this by transforming the formal properties of polycarbonate:
Transparency, clearness, strength and lightness poetically into the notion of a
“snowflake” which totally intertwines with the idea of invisibility.
GOLDEN “JUICY SALIF” BY
                                                                       PHILIPPE STARCK, 2000

     attitudinal gestures




"My juicer is not meant to squeeze lemons; it is meant to start
conversations.” Philippe Starck

Juicy Salif, designed by Philippe Starck, is an iconic piece for
the industrial design world. This so called “lemon squeezer” is




                                                                                               VA 430 PRESENTATION / BURCU AVCI
famous for its attitude towards form/function duality; its spider-
like sculptural form is much more ahead of its function. This is
why it is seen more of an art object rather than a product.

For the 10th anniversary of Juicy Salifs launch, 10,000 pieces
were individually numbered and gold plated by the producer
Alessi. The gold plated version is worth mentioning here,
because the citric acid in lemon eroded the gold plating.

The idea of transforming a product into an unusable
“collection item” is a provocative, ironic approach to design
discipline itself.
“MAN HANGING OUT” BY ‪
                                                           DAVID CERNY‬, 1996
     biological responses




Freud was known for his fear of death.

In this statue, David Cerny portrayed Freud as
someone in-between life and death hanging
himself in Old Town, Prague. Spectators often
shockingly misrecognize this work as a real suicidal
attempt. Some call the ambulance, some call the
police. This artwork is a success in evoking fear of
(witnessing) death.




                                                                                VA 430 PRESENTATION / BURCU AVCI

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Burcu Avci VA430 Presentation

  • 1. VA 430 PRESENTATION / BURCU AVCI
  • 2. “MEAT WEAPONS” BY DIMITRI TSYKALOV, 2012 representational This piece, entitled “Meat Weapons” by Dimitri Tsykalov presents the concepts of death and violence by representational means. Here, the gun is composed of human meat and organs, depicted in a purely realistic manner. Apart from the weapon, the wet, tense hands VA 430 PRESENTATION / BURCU AVCI adds on to this effect. The image builds a direct relation with the gun, the person holding it and the person suffering from it. The cause and effect relationship, the moment of shooting and the moment of death or consequences of pushing the trigger are combined into one single photograph with a representational manner.
  • 3. “NUCLEAR WASTE ENCAPSULATION AND STORAGE FACILITY” BY TARYN SIMON, 2007 verbal supplements Taryn Simon is a photographer. Her work, specially “An American Index of the Hidden and Unfamiliar” series aims to document inaccessible information to citizens in U.S. Each photograph of this artist has a story within and they are mystified in such a way that without knowing the title of her works, it is not possible to interpret the content of them. VA 430 PRESENTATION / BURCU AVCI Here, this particular image shows nuclear-waste capsules which contain over 120 million curies of radioactivity. The blue glow is created by the “Cherenkov Effect” which describes the electromagnetic radiation emitted when a charged particle, giving off energy. The temperatures of the capsules are as high as 330 degrees Fahrenheit. The pool of water serves as a shield against radiation; a human standing one foot from an unshielded capsule would receive a lethal dose of radiation in less than 10 seconds. Hanford is among the most contaminated sites in the United States.
  • 4. “FUTURE SELF” BY rAndom INTERNATIONAL, 2012 genre or medium “Future Self” is an interactive installation, generating a 3D live LED sculpture by detecting moves of the participant. The end result is a temporal, yet delicate sculpture. (This work constitutes a good example for temporal duration as well.) VA 430 PRESENTATION / BURCU AVCI For analyzing this work, the first thing to figure out is the technological unknowns. Our first glance brings questions about the medium or genre of the work. What kind of a work is this? How does it work? What happens when we interact with it? What is the technical background used by the artists? These questions hook us and we want to learn more or experience the work. This desire of interaction is merely based on medium and genre.
  • 5. “TSUNAMI” BY JANET ECHELMAN, 2011 material Fish net from Mahabalipuram. Who would believe such a local material would become the key aesthetic element in this high-tech urban installation? Janet Echelman’s “Tsunami”, set in Sydney, is a layered, VA 430 PRESENTATION / BURCU AVCI amorphous, dynamic sculpture taking the shape of the wind. The grid structure of the material establish a digital touch to this work connotatively. Specially this feature, combined with vibrant colors and strong lighting, transforms the rural into metropolitan.
  • 6. “MIMICRY CHAIRS” BY NENDO, 2012 scale In London Design Festival 2012, Nendo, a product design company, used eleven points of Victoria and Albert Museum for exhibiting their installations of white, metal chairs. The tricky point to this series was that the chairs repeated themselves in such a way that each chair differed from one another in a non-industrial approach. More importantly, the way they are VA 430 PRESENTATION / BURCU AVCI assembled together made it possible for them to harmoniously become an architectural element of the museum. The key to understanding such a work depends on relating it to scale: A chair as an industrial product is a human-scale product on its own, yet these installations released the concept of chair from its scale and industrial boundaries and transformed it into a series of architectural forms, questioning space.
  • 7. “LAYING OUT NAPKINS NEAR SUDOMERE” BY ZORKA SAGLOVA, 1970 context Zorka Saglova layed 700 white fabrics in the shape of a triangle on Sudomer, by doing so she reconstructed a historical war site, on which Hussite VA 430 PRESENTATION / BURCU AVCI Wars took place between Czech and Roman armies during 15th century. According to legend Czech women layed their headscarves on wet grass of the battlefield during war and that caused Roman horses to lose their balances, which became the key factor for Czech in winning this battle. The triangle points out the feminist stand of the artist. This land art not only depicts a legendary war scene as a memorial. It also speaks of peace by simply using the color of the fabrics.
  • 8. “CAPRI BATTERY” BY JOSEPH BEUYS, 1985 temporal duration In this installation of Joseph Beuys, chemical energy of the lemon is transformed into electrical charge by a plug. As the lemon spoils in time, the light fades as well. This piece has a touching story. Beuys created this art work during last days of his life, in Capri, the Italian island famous for its lemons. So, this work has an autobiographical aspect that metaphorically connects temporality of VA 430 PRESENTATION / BURCU AVCI life, being, energy and death.
  • 9. “NUDE #4” BY SCHINICHI MARUYAMA, 2012 relation to art history Maruyama’s “Nude” series has a questioning attitude towards the conventions of “nude photography”. As we look at his work, we sense the presence of the human body through motion, proportions and VA 430 PRESENTATION / BURCU AVCI color, yet can not see the nakedness as directly and openly as this genre dictates. We only trace the clues of the body behind a curtain of motion. Here, the control of the male gaze disappears, leaving space for our imagination to perceive and appreciate human body from a different aesthetic perspective. Nakedness is not presented as a condition of nudity. Presence of the body makes it nude. This disintegration from the history of the genre is the strongest statement this work conveys.
  • 10. “VENUS DE MILO” BY ALEXANDROS OF ANTIOCH, 130-100 BC persisting in time Venus de Milo, an ancient Greek sculpture depicting goddess of love and beauty is one of the most famous statues of our time. The fame of this figure relies not only on its aesthetic qualities. It is the subject of a number of art books with its story. VA 430 PRESENTATION / BURCU AVCI Briefly, the history of this statue includes; its discovery in 1820 in Milo -an Aegian island, negotiation with the Ottoman Empire to bring it to France, damage to the arms during transportation to France, assemblage of the upper and lower halves, moving to a village during World War II, its promotion to the world as the best Venus statue by French. The story of this piece is still an ongoing issue: It has been reflected to various art works and popular culture products. Focus magazine was even sued for using the image with giving her middle finger up.
  • 11. “ERRATUM” BY JEREMY HUTCHISON, 2012 iconographic tradition Description: “Erratum” is a London based art project. Within this project, several daily objects are manufactured to be dysfunctional on purpose and will be sold in a pop-up store under the brand “Erratum”. Identification: This project is inspired by the errors of workers of industrial production and aims to draw attention to poor labor conditions as well as the meaning of luxury. “True luxury has no function” the artist states. VA 430 PRESENTATION / BURCU AVCI Interpretation: As reading the campaign visuals and products, we immediately sense the upside down(!) references. Though colors, clothes, interior have signs of a luxury lifestyle; the unfamiliar composition, pipe without a bowl creates a sense of humor. This image can be read as a critique of luxury consumption. For me, this project is an oxymoron within itself since it is being trapped to its own set up by commodifying itself.
  • 12. “THE INVISIBLES” BY TOKUJIN YOSHIOKA, 2010 formal properties “The Invisibles” is an installation produced for Kartell Gallery in Salone del Mobile Milan, 2010. The designer, Tokujin Yoshioka, is famous for his dreamy installations that make use of specific materials for presenting a concept within which the spectators are lost, mentally and physically. The purpose of the installation is promoting the polycarbonate “invisible furniture” VA 430 PRESENTATION / BURCU AVCI series of the firm. The display of the product is narrating the product itself as an art form. Yoshioka achieved this by transforming the formal properties of polycarbonate: Transparency, clearness, strength and lightness poetically into the notion of a “snowflake” which totally intertwines with the idea of invisibility.
  • 13. GOLDEN “JUICY SALIF” BY PHILIPPE STARCK, 2000 attitudinal gestures "My juicer is not meant to squeeze lemons; it is meant to start conversations.” Philippe Starck Juicy Salif, designed by Philippe Starck, is an iconic piece for the industrial design world. This so called “lemon squeezer” is VA 430 PRESENTATION / BURCU AVCI famous for its attitude towards form/function duality; its spider- like sculptural form is much more ahead of its function. This is why it is seen more of an art object rather than a product. For the 10th anniversary of Juicy Salifs launch, 10,000 pieces were individually numbered and gold plated by the producer Alessi. The gold plated version is worth mentioning here, because the citric acid in lemon eroded the gold plating. The idea of transforming a product into an unusable “collection item” is a provocative, ironic approach to design discipline itself.
  • 14. “MAN HANGING OUT” BY ‪ DAVID CERNY‬, 1996 biological responses Freud was known for his fear of death. In this statue, David Cerny portrayed Freud as someone in-between life and death hanging himself in Old Town, Prague. Spectators often shockingly misrecognize this work as a real suicidal attempt. Some call the ambulance, some call the police. This artwork is a success in evoking fear of (witnessing) death. VA 430 PRESENTATION / BURCU AVCI