This document describes Buoyancy, a digital marketing and experience design agency. It summarizes Buoyancy's services such as web, mobile, social media, and eCommerce development. It also outlines Buoyancy's delivery models which include experience design, digital performance, and teams. The delivery models involve research, strategy, optimization, and engagement. Buoyancy prides itself on its creative and technology talent as well as its global delivery model for efficient work.

1. Digital Marketing &
Experience Design house
www.buoyancy.co.in

2. 2013 - 2014
Our customers choose us…

3. CREATIVE
MEETS TECH
heritage + agency talent
GLOBAL DELIVERY
MODEL
scale + efficiency
PAY FOR
PERFORMANCE
no commission. no retainer.
+
Web Mobile Social Apps
WordPress
Umbraco
Joomla
SharePoint
Android
iOS
Windows RT
Native Apps
Hybrid
Facebook
Twitter
Google
Shopify
fCommerce
uCommerce
Hybris
eCommerce
Because we are different…
HTML5, CSS 3
JQuery
Silverlight, WPF
ASP.NET, Ruby, PHP
Digital Strategy & Innovation
Experience Design
Research & Metric Analysis
Digital Performance

4. How we deliver

5. Investigate
Ideate
Prototype
Evaluate
Produce
Learn about stakeholders
Discover goals and needs
How is it done now?
What is wanted?
What else has been tried?
Build final product
Ramp up marketing,
support, and
maintenance
Generate lots of ideas
Grasp issues and potential solutions
Produce something tangible
Identify challenges
Uncover subtleties
Discover problems
Assess progress
Determine next steps
Competitive Landscape
Design strategy
Foresight
Strategic communications
Concept ideation
Ethnographic research
Information architecture
Scenario development
Personas
Interaction design
Service design
Interface design
Experience prototyping
Software prototyping
Heuristic evaluations
International usability
Website usability
Delivery Model - Experience Design

6. Research Strategize OptimizeEngage
Business opportunity
Marketing objectives
Brand essence
Competitive landscape review
Target audience
Communication Strategy
Creative brief
Media parameters
Defined cost parameters
Metrics and Measures
Media Plan
Creative Development
Media Negotiation
Trafficking
Monitoring
Reporting
Creative & media optimization
Delivery Model – Digital Performance

7. Copy
Digital Marketing Team
Campaign Manager
Social Media Experts
Business Analyst
Program Manager
Principal Architect
Creative Director
Engagement
Manager
Digital Performance
Team
Technology Team
Web Developers
Programmers
Testers
Interaction Designer
Information Architect
Graphic Designer
Usability Analyst
Experience Design
Team
Strategy &
Innovation Team
Offsite
Onshore team
ensures quick
daytime turnaround.
Offshore
• Flexibility to scale up and
roll off members based on
project load.
• Large talent pool
• Efficient work handover
for a 16 hour/ day work
output
Delivery Model – Team
Your Team
Buoyancy Team

8. For over a year, Buoyancy has been ideating and delivering
interactive design solution for emerging markets across globe
A simple design solution which
answered complex problem