BuildingLayer Vator Splash SF 2011
•Download as PPTX, PDF•
0 likes•451 views
Slide deck from BuildingLayer's pitch at Vator Splash SF on September 29th, 2011.
Recommended
More Related Content
Viewers also liked
Recently uploaded
Recently uploaded (20)
BuildingLayer Vator Splash SF 2011
- 3. ’ (kinda) YOU RE THERE!
- 4. ’ YOU RE THERE! indoor map!
- 5. [we make this data] Indoor Maps
- 11. HOW WE MAKE MONEY Apps Ads API
- 13. Developers
- 14. LBS- Hospitals - Universities
- 15. HOW WE MAKE MONEY Apps Ads API
- 18. [crowdsourced indoor maps] vator.co/buildinglayer
Editor's Notes
- Hi everyone, I’m Nick, we’re BuildingLayer, and we do indoor maps. We spent the last year making map applications for cities and tourism groups.
- Then an 800-bed hospital came to us because people were getting lost in their building. It turns out that lots of people get lost inside buildings. If you want a sense of the problem, check out LostInABuiling.com
- This happens because today’s digital map providers only have outdoor map content.
- But when I’m going somewhere, my destination is not some generic front door. I need directions to a particular room when I’m going to a hospital, or office building, or college campus. That’s where BuildingLayer comes in.
- We provide indoor map data. You might say that we fill in the gaps on your Google Maps.
- But that isn’t what makes us special. There are a few startups, and even big players like Microsoft who make indoor maps, but nobody has found a way to make them at scale.
- To date, they’ve mapped less than 1% of the commercial buildings in the US. This race is still wide open, and it will be won by whoever solves the scalability problem.
- Our approach is to follow the trends of openness in the geospatial industry. We’re working with our friends at OpenStreetMap to bring open mapping communities to the indoor world.
- But in crowdsourcing this data, we’re not just leveraging a buzzword. We actually built a business model that doesn’t require us to license closed content.
- To pull this off, we built a really easy to use, browser-based map editing tool, and opened it up to an existing community of hundreds-of-thousands of map contributors. So, onto the burning question: Isn’t Google doing this? No, they’re not. But if the decide to get into the game, our tools and community make us a more attractive acquisition target than our competitors, who simply have a cache of content.
- So how do we make money? We already have customers for our whitelabel mapping applications.
- Right now, we’re packaging our data up in a nice API so that other developers can build applications on top of it. This includes the growing group of companies who make indoor positioning technology, the GPS for indoors. Finally, we see big potential in enabling brands to connect with consumers in the places like retail shopping environments, where they actually make purchasing decisions.
- And since everyone likes charts that go up and to the right, we included one. But what’s important is that we’re already making money, and have a way to move up the value chain as the indoor ecosystem matures.
- We put together an awesome team. We have plenty of technical talent (check out those developer beards!) We’ve built software companies before with millions of dollars in revenue, and we’re all in. I passed on a spot in Stanford’s MBA program, because this opportunity is huge, and won’t be here in 2 years.
- We’re fresh out of Betaspring, a top East Coast startup accelerator. [fundraising details omitted] And did I mention we already have customers?
- I’m Nick, we’re BuildingLayer, and we do indoor maps.