The webinar introduces tools for building a social media monitoring app using IBM Watson APIs, including sentiment analysis and tone analysis to understand brand conversations. It outlines resources available for attendees, such as on-demand recordings and documentation, and highlights the schedule for upcoming sessions. Participants are encouraged to engage through Q&A and join discussions in the Slack channel.

1. Social Media Monitoring– Episode 1:
Social Media Monitoring Enhanced with
Watson APIs

2. #BuildingWithWatson
Housekeeping Items
• Links to on-demand recording and assets will be
emailed within 24 hours
• Resources folder with links
• Ask questions at any time during the presentation
- Use chat window on the webinar panel
- We're on Twitter: @IBMWatson
© 2015 International Business Machines Corporation

3. #BuildingWithWatson
Our Experts:
© 2015 International Business Machines Corporation
Zach Walchuk
Developer Evangelist,
WDC
Alexis Plair
Offering Manager,
Emotion Analysis

4. #BuildingWithWatson
Our Goals
• We want to give you all the tools
you need to build a social media
monitoring app – a tool for
understanding the conversation
around your brand
• Today, we'll give you an
overview of the Watson APIs
that will make this possible
© 2015 International Business Machines Corporation

5. #BuildingWithWatson© 2015 International Business Machines Corporation
AlchemyLanguage
• Use Sentiment Analysis to
classify text as positive,
negative, or neutral
• Can be done at a document
level or targeted to specific
words
• Emotion Analysis expands the
choices to include joy, anger,
disgust, fear, and sadness

6. #BuildingWithWatson© 2015 International Business Machines Corporation
AlchemyData News
• NLP metadata for around
300,000 news articles a
day, available for query
• Handles content sourcing,
storage, and organization
for you
• Perfect for trend analysis
and event detection

7. #BuildingWithWatson© 2015 International Business Machines Corporation
Tone Analyzer
• Expand your understanding of
social posters by analyzing writing
styles: confident, analytical, or
tentative
• Monitor your social posts and
other externally facing
communications to accurately
reflect your brand persona

8. #BuildingWithWatson
Are you ready to get started?
• Docs:
- Language, News, Tone Analyzer
• Demos:
- Language, News, Tone Analyzer
• See the services in use: News
Explorer and BI Dashboard apps
• Join our Slack channel for more
discussion following the webinar
© 2015 International Business Machines Corporation

9. #BuildingWithWatson© 2015 International Business Machines Corporation
Q&A

10. #BuildingWithWatson
© 2015 International Business Machines Corporation
What’s next?
• Look out for a follow up email with a copy of these slides, a recording of the
webinar, Q&A recap, and additional resources
• The series continues bi-weekly on Wednesdays @ 12pm ET / 9am PT
• Social Media Monitoring APIs in a BI Dashboard - Wednesday, May 4
• Enhancing the Results of Your BI Dashboard - Wednesday, May 18
• How To Partner with Watson - Wednesday, June 1
• Social Media Monitoring in Practice - Wednesday, June 15

11. #BuildingWithWatson
© 2015 International Business Machines Corporation
Thank you for attending!
Contact us
Phone: 1-877-253-0308
Email: wdc-dev@bg.vnet.ibm.com
Online: Watson Developer Cloud