The document outlines a webinar focused on Watson certification and highlights the importance of cognitive computing across various industries, with an emphasis on the unstructured data landscape. It addresses the growth of Watson academic programs, the upcoming certification test for developers, and the timeline for its launch. Attendees are encouraged to engage via social media and follow up for additional resources and future sessions.

1. Social Media Monitoring– Episode 4:
Watson Certification

2. #BuildingWithWatson
Housekeeping Items
• Links to live recording and webinar slides will be
emailed
• Ask questions at any time during the presentation
- Use chat window on the webinar panel
- We're on Twitter: @IBMWatson #BuildingWithWatson
© 2015 International Business Machines Corporation

3. #BuildingWithWatson
Our Experts:
© 2015 International Business Machines Corporation
Richard Rodts
Program Director, Watson
University Engagement
@rrodts linkedin.com/in/rrodts

4. #BuildingWithWatson
Agenda
• Road that has led to certification
• Current State
• Process to certification
• Q&A
© 2014 International Business Machines Corporation

5. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION
5
Data flows from every device,
replacing guessing and
approximations with precise
information. Yet 80% of this
data is unstructured;; therefore,
invisible to computers and of
limited use to business.
HEALTHCARE DATA GOVERNMENT & EDUCATION DATA
99% 88% 94% 84%
Healthcare data comes from
sources such as:
Government & education data
comes from sources such as:
Patient
Sensors
Electronic
Medical
Records
Test
Results
Vehicle Fleet
Sensors
Traffic
Sensors
Student
Evaluations
UTILITIES DATA MEDIA DATA
93% 84% 97% 82%
Utilties data comes from sources
such as:
Media data comes from
sources such as:
Utility
Sensors
Employee
Sensors
Location
Data
Video
and Film
Images Audio
By 2020,
of new information will be
created every minute for
every human being on
the planet.
growth by 2017 unstructured growth by 2017 unstructured
1.7 MB
growth by 2017 unstructured growth by 2017 unstructured

6. Cognitive systems can understand the
world through sensing and interaction,
reason using hypotheses and arguments
and learn from experts and through data.
Watson is the most advanced such system.
Today, businesses in
countries across.
There are
Watson ecosystem
partner companies,
with
78%
of business and IT
executives believe
that successful business
will manage employees
alongside intelligent
machines.
On average there are
Among C-­Suite executives
familiar with cognitive computing:
96%
84%
94%
89%
in insurance intend to invest in
cognitive capabilities.
in healthcare believe it will play a
disruptive role in the industry, and
60% believe they lack the skilled
professionals and technical
experience to achieve it.
in retail intend to invest in
cognitive capabilities.
in telecommunications believe
it will have a critical impact on the
future of their business.
36
17industries are
applying cognitive
technologies.
350+
100
of those have taken their
product to market.
1.3B
Watson API calls a month
and growing.

7. #BuildingWithWatson
Growing Need to Identify Skills
• Watson Academic programs has grown from
10 Universities teaching Watson in 2014 to 213
world wide in 2016.
• With this growth is a request by clients to
formally authenticate developer skills in
Cognitive.
• Requirement for independent 3rd party testing.
• Need from developers to make known their
proficiency in Watson without having engage
individuals to do so.
© 2014 International Business Machines Corporation

8. #BuildingWithWatson
Watson Certification
• On premise test that is focused on developers that have
experience working with Watson APIs via Bluemix.
• Will Launch Q2 2016.
• 60+ questions that will take 90-120 minutes.
• Study guide to be released in Q2 2016
• Validation and Certificate provided by Pearson VUE.
© 2014 International Business Machines Corporation

9. #BuildingWithWatson© 2015 International Business Machines Corporation
Q&A

10. #BuildingWithWatson
© 2015 International Business Machines Corporation
What’s next?
• Look out for a follow up email with a copy of these slides, a recording of the
webinar, Q&A recap, and additional resources
• The series continues bi-weekly on Wednesdays @ 12pm ET / 9am PT
• Social Media Monitoring in Practice -­ Wednesday, June 15

11. #BuildingWithWatson
© 2015 International Business Machines Corporation
Thank you for attending!
Contact us
Phone: 1-877-253-0308
Email: wdc-dev@bg.vnet.ibm.com
Online: Watson Developer Cloud