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Building Resilience in Agricultural and Food Systems
through Innovative and Strategic Partnerships:
Lessons Learned by a Local Funder
February 17, 2021
Lee Cruz
Director of Community Outreach
2
Lessons Learned by a Local Funder
• Established in 1928 as the community's
permanent charitable endowment
• Serves New Haven and 19 surrounding
towns through funds established by
donors
• Charitable assets under management:
$720 million
The Community Foundation for Greater New Haven (CFGNH)
MISSION: To inspire, support, inform, listen to and collaborate with the people and organizations of
Greater New Haven to build an ever more connected, inclusive, equitable and philanthropic community.
VISION: A community of expanding opportunity in which all people share a sense of common destiny
and have the support and connections needed to build successful lives.
3
Lessons Learned by a Local Funder
• Funding community gardens that have become sources of
resident food production since 1996
• Urban Agriculture and Food System work: $1.785 million
over the past 20 years
CFGNH, Agriculture and Food Security
As a place-based funder, CFGNH:
• Awards grants through 18 competitive grant process and
in some cases, through contract for services
• Sponsors The Great Give® (a 36-hour online giving event),
which raised $ 3.57 million for local nonprofits in 2020
• Offers ongoing trainings to support nonprofit staff and Community Leaders
• Collects and shares data on program effectiveness, challenges, opportunities;
informs local philanthropy; acts as a conduit for other funding
4
Lessons Learned by a Local Funder
• Initially started as two separate organizations
• New Haven Land Trust was established in 1982 to preserve open land in New
Haven and find innovative ways to use open land in our neighborhoods
• New Haven Farms begins work with 40 families in 2013 as a bilingual
(English/Spanish) Farm-based Wellness Program
5
Lessons Learned by a Local Funder
• For nearly 20 years, CFGNH has supported
50+ community gardens in partnership with
the city of New Haven
• Economic and social reality of New Haven made
the transformation from simply places of beauty
to places of beauty where food is grown logical
and necessary
• CFGNH provided grant support at key points in
the re-focused purpose of the NHLT gardens
• Lesson Learned: Long-term stable funding
matters as do relationships of trust
Former New Haven Land Trust (NHLT)
6
Lessons Learned by a Local Funder
• Idea from a Community Outreach worker at one of
our federally-qualified community health centers
• Language and culturally appropriate info about
managing diabetes is necessary, but not sufficient
to produce desired health outcomes
• Engagement in food production and preparation
can be the catalyst that leads to dietary changes
for better health outcomes
• CFGNH was an initial funder of NHF
• Lesson Learned: Pay attention to frontline workers, they can be a leading
indicator of what researchers later find to have merit
Former New Haven Farms (NHF)
7
Lessons Learned by a Local Funder
• 2015 Joint NHLT & NHF incubator garden
project, 20 families, individual garden beds and
technical support
Continued separate innovation:
• 2016 NHF begins Community Health
Ambassador Program, past graduates' mentor
new participants, also starts Farm stand
• 2016 NHLT starts Growing Entrepreneurs
program. High School students create
businesses based on garden products, keep ALL
proceeds from their own businesses
Sowing the Seeds of Collaboration and Partnership…
8
Lessons Learned by a Local Funder
• 2018 NHF & NHLT relocate to shared
office space
• 2020 NHF & NHLT merge with technical
and financial help from CFGNH
… Sowing the Seeds
Lesson Learned: Value of long-
term investing in innovative and
collaborative organizations
9
Lessons Learned by a Local Funder
• Est. 2004 to provide urban residents
access to locally-grown fresh, healthy
food from local, producer-only farmers
• Grown to 6 markets since; currently
operating 3 due to COVID-19
• Certified to accept Farmers’ Market
Nutrition Program coupons, distributed
to Supplemental Nutrition Assistance
Program benefits (SNAP) through
Electronic Benefit Transfer (EBT) cards
• 1st farmers’ market in Connecticut to
accept SNAP/EBT …
CitySeed Famers Markets ...
10
Lessons Learned by a Local Funder
• 2007 USDA “Golden Grocer Hunger
Champion” in the farmers’ market
category for Food Stamp and nutrition
education programs
• Serves 55,000 customers/year, provides
space for approx. 60 vendors, half CT
farmers, half food entrepreneurs sourcing
from local farms
• Lesson Learned: Power of
entrepreneurship to address social
injustices, power of public/private
partnerships
… CitySeed Famers Markets
11
Lessons Learned by a Local Funder
• Building a just and equitable local food system by
operating through a food justice framework across
3 thematic priorities: health equity,
socio-economic justice & environmental justice
• Everything else to be said about the NHFPD will be
said by my co-presenter, Latha Swamy, because
CFGNH missed this opportunity
• Lesson Learned: When forward-thinking
food-justice advocates you know request
matching funds for Kendall Foundation funds
to create a city position to direct food policy —
support them (we did not)
City of New Haven, Food System Policy Division
12
Lessons Learned by a Local Funder
• A volunteer advisory board of residents
appointed by the Mayor and the Board
of Alders, City of New Haven
• CFGNH provided multi-year funding to
launch and staff the FPC, with the
mission of strengthening local food
systems
• Lesson Learned: It is never too late to
learn from the aggregated wisdom of
those who are committed to Food Justice
New Haven Food Policy Council
13
Lessons Learned by a Local Funder
• Long-term stable funding matters,
as do relationships of trust
• Pay attention to frontline workers,
they can be a leading indicator of what
researchers later find to have merit
• Value of long-term investing in
innovative and collaborative
organizations
• Power of entrepreneurship to address
social injustices
Lessons Learned: Summary
• Power of public/private partnerships
• When forward thinking food-justice
advocates you know request matching
funds for Kendall Foundation funds to
create a city position to direct food
policy — support them (we did not)
• It is never too late to learn from those
who are committed to Food Justice
14
Lessons Learned by a Local Funder
• Listen for larger vision and remain focused on it.
• Be relational, take time to learn about the people, not just the
program or project
Additional Lessons Learned Along the Way
• Frame in terms of
opportunities not in terms
of problems
• Develop metrics that
recognize that diversity,
equity and inclusion
matter and use them
15
Lessons Learned by a Local Funder
Thank you!
Eliezer Lee Cruz
Director of Community Outreach
@cfgnh
@welcominggnh
linkedin.com/company/cfgnh
@cfgnh
www.cfgnh.org
lcruz@cfgnh.org

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Building Resilience Local Food Systems: Lessons Learned by a Local Funder

  • 1. Building Resilience in Agricultural and Food Systems through Innovative and Strategic Partnerships: Lessons Learned by a Local Funder February 17, 2021 Lee Cruz Director of Community Outreach
  • 2. 2 Lessons Learned by a Local Funder • Established in 1928 as the community's permanent charitable endowment • Serves New Haven and 19 surrounding towns through funds established by donors • Charitable assets under management: $720 million The Community Foundation for Greater New Haven (CFGNH) MISSION: To inspire, support, inform, listen to and collaborate with the people and organizations of Greater New Haven to build an ever more connected, inclusive, equitable and philanthropic community. VISION: A community of expanding opportunity in which all people share a sense of common destiny and have the support and connections needed to build successful lives.
  • 3. 3 Lessons Learned by a Local Funder • Funding community gardens that have become sources of resident food production since 1996 • Urban Agriculture and Food System work: $1.785 million over the past 20 years CFGNH, Agriculture and Food Security As a place-based funder, CFGNH: • Awards grants through 18 competitive grant process and in some cases, through contract for services • Sponsors The Great Give® (a 36-hour online giving event), which raised $ 3.57 million for local nonprofits in 2020 • Offers ongoing trainings to support nonprofit staff and Community Leaders • Collects and shares data on program effectiveness, challenges, opportunities; informs local philanthropy; acts as a conduit for other funding
  • 4. 4 Lessons Learned by a Local Funder • Initially started as two separate organizations • New Haven Land Trust was established in 1982 to preserve open land in New Haven and find innovative ways to use open land in our neighborhoods • New Haven Farms begins work with 40 families in 2013 as a bilingual (English/Spanish) Farm-based Wellness Program
  • 5. 5 Lessons Learned by a Local Funder • For nearly 20 years, CFGNH has supported 50+ community gardens in partnership with the city of New Haven • Economic and social reality of New Haven made the transformation from simply places of beauty to places of beauty where food is grown logical and necessary • CFGNH provided grant support at key points in the re-focused purpose of the NHLT gardens • Lesson Learned: Long-term stable funding matters as do relationships of trust Former New Haven Land Trust (NHLT)
  • 6. 6 Lessons Learned by a Local Funder • Idea from a Community Outreach worker at one of our federally-qualified community health centers • Language and culturally appropriate info about managing diabetes is necessary, but not sufficient to produce desired health outcomes • Engagement in food production and preparation can be the catalyst that leads to dietary changes for better health outcomes • CFGNH was an initial funder of NHF • Lesson Learned: Pay attention to frontline workers, they can be a leading indicator of what researchers later find to have merit Former New Haven Farms (NHF)
  • 7. 7 Lessons Learned by a Local Funder • 2015 Joint NHLT & NHF incubator garden project, 20 families, individual garden beds and technical support Continued separate innovation: • 2016 NHF begins Community Health Ambassador Program, past graduates' mentor new participants, also starts Farm stand • 2016 NHLT starts Growing Entrepreneurs program. High School students create businesses based on garden products, keep ALL proceeds from their own businesses Sowing the Seeds of Collaboration and Partnership…
  • 8. 8 Lessons Learned by a Local Funder • 2018 NHF & NHLT relocate to shared office space • 2020 NHF & NHLT merge with technical and financial help from CFGNH … Sowing the Seeds Lesson Learned: Value of long- term investing in innovative and collaborative organizations
  • 9. 9 Lessons Learned by a Local Funder • Est. 2004 to provide urban residents access to locally-grown fresh, healthy food from local, producer-only farmers • Grown to 6 markets since; currently operating 3 due to COVID-19 • Certified to accept Farmers’ Market Nutrition Program coupons, distributed to Supplemental Nutrition Assistance Program benefits (SNAP) through Electronic Benefit Transfer (EBT) cards • 1st farmers’ market in Connecticut to accept SNAP/EBT … CitySeed Famers Markets ...
  • 10. 10 Lessons Learned by a Local Funder • 2007 USDA “Golden Grocer Hunger Champion” in the farmers’ market category for Food Stamp and nutrition education programs • Serves 55,000 customers/year, provides space for approx. 60 vendors, half CT farmers, half food entrepreneurs sourcing from local farms • Lesson Learned: Power of entrepreneurship to address social injustices, power of public/private partnerships … CitySeed Famers Markets
  • 11. 11 Lessons Learned by a Local Funder • Building a just and equitable local food system by operating through a food justice framework across 3 thematic priorities: health equity, socio-economic justice & environmental justice • Everything else to be said about the NHFPD will be said by my co-presenter, Latha Swamy, because CFGNH missed this opportunity • Lesson Learned: When forward-thinking food-justice advocates you know request matching funds for Kendall Foundation funds to create a city position to direct food policy — support them (we did not) City of New Haven, Food System Policy Division
  • 12. 12 Lessons Learned by a Local Funder • A volunteer advisory board of residents appointed by the Mayor and the Board of Alders, City of New Haven • CFGNH provided multi-year funding to launch and staff the FPC, with the mission of strengthening local food systems • Lesson Learned: It is never too late to learn from the aggregated wisdom of those who are committed to Food Justice New Haven Food Policy Council
  • 13. 13 Lessons Learned by a Local Funder • Long-term stable funding matters, as do relationships of trust • Pay attention to frontline workers, they can be a leading indicator of what researchers later find to have merit • Value of long-term investing in innovative and collaborative organizations • Power of entrepreneurship to address social injustices Lessons Learned: Summary • Power of public/private partnerships • When forward thinking food-justice advocates you know request matching funds for Kendall Foundation funds to create a city position to direct food policy — support them (we did not) • It is never too late to learn from those who are committed to Food Justice
  • 14. 14 Lessons Learned by a Local Funder • Listen for larger vision and remain focused on it. • Be relational, take time to learn about the people, not just the program or project Additional Lessons Learned Along the Way • Frame in terms of opportunities not in terms of problems • Develop metrics that recognize that diversity, equity and inclusion matter and use them
  • 15. 15 Lessons Learned by a Local Funder Thank you! Eliezer Lee Cruz Director of Community Outreach @cfgnh @welcominggnh linkedin.com/company/cfgnh @cfgnh www.cfgnh.org lcruz@cfgnh.org

Editor's Notes

  1. Will share 3 examples of funding request and grant we have received in the areas of food production, food security and food policy in our largest municipality, New Haven.
  2. Q: What do you see as the role of the CFGNH in New Haven as a place-based funder? A: The role of CFGNH is first as a funder - making grants through our competitive grant process any one of our other 17 grant process, or in some instances through contract for services. CFGNH creates new and different opportunities for an ever-growing group of donors . Case in point, the creation of The Great Give, a 36-hour online giving event created in 2010. Last year, this effort along raised $ 3.57 million dollars. Secondly, the CFGNH provides ongoing training to support nonprofit staff on matters as wide-ranging as board, development, fundraising, use of social media and on issues of DE&I. The CFGNH also gathers and disseminates information about program effectiveness, challenges and opportunities. This information is used for internal decision making and it is shared with donors as well as the general public with the goal of informing local philanthropy. And finally, the CFGNH is a conduit for other funding. Our donors have a variety of interests and their resources are often not all placed with us. We introduce our donors to opportunities beyond our ability to respond and they often do. This, by the way, opens the door to their network and has in some instances lead to donations by members of the network of one of our donors. Q: What do you see as the role of partnerships, particularly to support outreach and capacity building, in supporting these efforts? A: The role of partnerships is to create and to take advantage of opportunities. It is also a great way to address new challenges. Whether we are collaborating with the city in sustaining urban agriculture by funding a repurposed set of community gardens, funding a merger born out of a partnership between to great local nonprofits or talking with the United Way about how to effectively deal with the new level of food insecurity in New Haven that was created by the pandemic we need our keep our open to possibility, collect information about effective programs and best practices and we need to share what we know which is why we appreciate being invited to present at this gathering.