Technical content is a commodity. Technical Writers must think of themselves as Knowledge Brokers and communicate the value they provide which includes increased revenue and improved customer retention. This presentation will show you the right mindset to build business cases that get your company to invest in Technical Communication/Publications as a revenue generator.
Presented by Bernard Aschwanden and Christopher Ward.
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)Board of Innovation
How to find new ways to make money in B2C? Explore 27 trigger cards with different business model options and pricing tactics. (by Board of Innovation)
Customer Development - Identifying and Testing Startup HypothesesHenrik Berglund
Presentation for VCs, angels and incubator coaches on how to help startups implement customer development, specifically how to identify and test startup hypotheses.
Draws heavily on ideas and content from Steve Blank, Cindy Alvarez and Jason Evanish.
Pricing your consulting work - SLCSEM DMC2017John Doherty
This is a presentation I gave at SLCSEM's DMC2017 conference. It is the culmination of all that I have learned over the last two years selling consulting work, seeing over 1,000 marketing projects, and speaking with 250+ agencies and consultants as well as the Digital Marketing Pricing Survey released in February 2017 on GetCredo.com - https://www.getcredo.com/digital-marketing-industry-pricing-survey/
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
Build a Chatbot with IBM Watson - No Coding RequiredCharlotte Han
What is a "chatbot" and how does it work? In this workshop, we explored how to build a chatbot for the conversational interface, without having to write any code.
Technical content is a commodity. Technical Writers must think of themselves as Knowledge Brokers and communicate the value they provide which includes increased revenue and improved customer retention. This presentation will show you the right mindset to build business cases that get your company to invest in Technical Communication/Publications as a revenue generator.
Presented by Bernard Aschwanden and Christopher Ward.
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)Board of Innovation
How to find new ways to make money in B2C? Explore 27 trigger cards with different business model options and pricing tactics. (by Board of Innovation)
Customer Development - Identifying and Testing Startup HypothesesHenrik Berglund
Presentation for VCs, angels and incubator coaches on how to help startups implement customer development, specifically how to identify and test startup hypotheses.
Draws heavily on ideas and content from Steve Blank, Cindy Alvarez and Jason Evanish.
Pricing your consulting work - SLCSEM DMC2017John Doherty
This is a presentation I gave at SLCSEM's DMC2017 conference. It is the culmination of all that I have learned over the last two years selling consulting work, seeing over 1,000 marketing projects, and speaking with 250+ agencies and consultants as well as the Digital Marketing Pricing Survey released in February 2017 on GetCredo.com - https://www.getcredo.com/digital-marketing-industry-pricing-survey/
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
Build a Chatbot with IBM Watson - No Coding RequiredCharlotte Han
What is a "chatbot" and how does it work? In this workshop, we explored how to build a chatbot for the conversational interface, without having to write any code.
How to build an NLP chatbot for customer support automationTars
At Tars, we’ve helped businesses automate the bulk of their customer service requests using NLP chatbots and in this webinar, we want to share what we’ve learned from those experiences with you.
Specifically, in this session, we will talk about:
* Where it makes sense to use NLP in a chatbot (and where it doesn’t)
* How NLP in your chatbot can help you deliver a better customer experience
* How you can build and deploy an NLP chatbot on the Tars platform
Chatbots are becoming increasingly popular as you can leverage chatbot technology to generate new leads and enhance your customers' overall experience. Our virtual Knoxville HUG event on December 18th was an educational workshop covering how to create a chatbot strategy and how to build out a chatbot in HubSpot.
Workshop: Chatbot in a box - Introduction to conversation design and conducti...Jon Temple
In the emerging world of Artificial Intelligence (AI), chatbots are becoming a standard offering that requires various UX expertise: research, design, and content creation. In this workshop, we will guide you through the steps to create a chatbot, including reviewing the basic elements of a chatbot, conducting research to identify user needs, and creating cognitive intents, which are the foundation of your chatbot. Your cognitive intents will be incorporated into a fully functional chatbot and demoed live. In addition, we will discuss how to evaluate chatbots, what it takes for a chatbot to be successful, and how to avoid common mistakes that lead to poor effectiveness and user abandonment.
The Chat-bots can simplify the life of many businesses and sales, also they are exploring new and relevant technologies. It also engages the customers as well as an interaction with the users.
UXPA2019 Not Your Average Chatbot: Using Cognitive Intercept to Improve Infor...UXPA International
This presentation from UXPA 2019 will review cognitive intercept as pertains to search, and how it extends to an additional domain (live agent chat). Evidence that it helps users and lowers help desk volumes will be discussed.
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
How to boost customer engagement using a quiz chatbotTars
In this webinar, we are going to explore how you can extract more ROI from these tools by combining them together. We’ll show you how you can administer quizzes through a chatbot and drive more conversions in the process.
Chatbot interaction design — IxDA London July 2017Boon Yew Chew
Now that chatbots are seeping into the mainstream, interaction designers are starting to receive briefs to design and improve chatbot conversational experiences on apps, websites, and more.
That begs the question: What is interaction design for chatbots?
These are some thoughts from my recent work writing UX guidelines and recommendations for a large high-street client. I'll address some basic thinking and approaches to designing chatbot experiences, focusing on practical rather than future-forward applications.
Small talks are phrases that express a feeling of relationship building. We use them to respond to casual conversations. It allows people conversing in social situations to get to know each other on more informal topics.
Small talk can significantly improve the end-user experience by answering common questions outside the scope of your chatbot.
Types of small talk
It would help if you had a well-curated small talk dataset to enable the chatbot to kick off great conversations. It’ll also maintain user interest and builds a relationship with the company/product.
Here’s a list of chatbot small talk phrases to use on your chatbots, based on the most frequent messages we’ve seen in our bots.
In this Slide, we will help you to understand the chatbot dataset and how you can add different types of small talks to your chatbot.
Content Design for the Conversational UI - STC Summit 2018Melanie Seibert
Are you a technical writer or content strategist? Soon you'll be asked to design interactions for a content-only interface: the chatbot. This talk helps you learn how to craft chatbot experiences that work for users.
How to build an NLP chatbot for customer support automationTars
At Tars, we’ve helped businesses automate the bulk of their customer service requests using NLP chatbots and in this webinar, we want to share what we’ve learned from those experiences with you.
Specifically, in this session, we will talk about:
* Where it makes sense to use NLP in a chatbot (and where it doesn’t)
* How NLP in your chatbot can help you deliver a better customer experience
* How you can build and deploy an NLP chatbot on the Tars platform
Chatbots are becoming increasingly popular as you can leverage chatbot technology to generate new leads and enhance your customers' overall experience. Our virtual Knoxville HUG event on December 18th was an educational workshop covering how to create a chatbot strategy and how to build out a chatbot in HubSpot.
Workshop: Chatbot in a box - Introduction to conversation design and conducti...Jon Temple
In the emerging world of Artificial Intelligence (AI), chatbots are becoming a standard offering that requires various UX expertise: research, design, and content creation. In this workshop, we will guide you through the steps to create a chatbot, including reviewing the basic elements of a chatbot, conducting research to identify user needs, and creating cognitive intents, which are the foundation of your chatbot. Your cognitive intents will be incorporated into a fully functional chatbot and demoed live. In addition, we will discuss how to evaluate chatbots, what it takes for a chatbot to be successful, and how to avoid common mistakes that lead to poor effectiveness and user abandonment.
The Chat-bots can simplify the life of many businesses and sales, also they are exploring new and relevant technologies. It also engages the customers as well as an interaction with the users.
UXPA2019 Not Your Average Chatbot: Using Cognitive Intercept to Improve Infor...UXPA International
This presentation from UXPA 2019 will review cognitive intercept as pertains to search, and how it extends to an additional domain (live agent chat). Evidence that it helps users and lowers help desk volumes will be discussed.
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
How to boost customer engagement using a quiz chatbotTars
In this webinar, we are going to explore how you can extract more ROI from these tools by combining them together. We’ll show you how you can administer quizzes through a chatbot and drive more conversions in the process.
Chatbot interaction design — IxDA London July 2017Boon Yew Chew
Now that chatbots are seeping into the mainstream, interaction designers are starting to receive briefs to design and improve chatbot conversational experiences on apps, websites, and more.
That begs the question: What is interaction design for chatbots?
These are some thoughts from my recent work writing UX guidelines and recommendations for a large high-street client. I'll address some basic thinking and approaches to designing chatbot experiences, focusing on practical rather than future-forward applications.
Small talks are phrases that express a feeling of relationship building. We use them to respond to casual conversations. It allows people conversing in social situations to get to know each other on more informal topics.
Small talk can significantly improve the end-user experience by answering common questions outside the scope of your chatbot.
Types of small talk
It would help if you had a well-curated small talk dataset to enable the chatbot to kick off great conversations. It’ll also maintain user interest and builds a relationship with the company/product.
Here’s a list of chatbot small talk phrases to use on your chatbots, based on the most frequent messages we’ve seen in our bots.
In this Slide, we will help you to understand the chatbot dataset and how you can add different types of small talks to your chatbot.
Content Design for the Conversational UI - STC Summit 2018Melanie Seibert
Are you a technical writer or content strategist? Soon you'll be asked to design interactions for a content-only interface: the chatbot. This talk helps you learn how to craft chatbot experiences that work for users.
Similar to Building A Lead Generating Chatbot (20)
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Hi, I’m Adi.
Inbound partner professor with
HubSpot Academy. Former
consultant. Professional musician.
I could talk for ∞ hours about:
business strategy, project
management, partner education
and credentials, Harry Potter,
visual art, and vocal music.
3. Agenda
Introduction
● Agenda
● Icebreaker
Chatbots: Why?
● Business rationale
● Cautionary note
● Conversational
strategy
Examples!
● Examining
examples of
Lead Gen
Chatbots
● Metrics
Conclusion
Time: 10 min. Time: 10 min. Time: 5 min. Time: 20 min.
● Let’s
discuss/recap
● Next Steps
● Survey
● Let’s connect
4. ● Have you ever tried to design a chatbot before?
Show of hands:
Time: 2 min.
5. ● Have you ever tried to design a chatbot before?
● Has a chatbot annoyed you before?
Show of hands:
Time: 2 min.
6. ● Have you ever tried to design a chatbot before?
● Has a chatbot annoyed you before?
● Have you fielded live chat requests before?
Show of hands:
Time: 2 min.
7. ● Have you ever tried to design a chatbot before?
● Has a chatbot annoyed you before?
● Have you fielded live chat requests before?
● How many of you think Adi Shah is a disguised
AI agent?
Show of hands:
Time: 2 min.
14. How about a few non-HubSpot
survey results, Adi?
15. Over 50% of customers expect
a business to be open 24/7.
>50%
Source: Oracle, 2016
16. 67% of US millennials said they
are likely to purchase products
and services from brands using a
chatbot.
67%
Source: Chatbots
Magazine, 2018
17. By 2020, it is predicted that 85%
of consumer interactions will be
handled without a human agent.85%
Source: Chatbots
Life, 2019
18. By 2020, it is predicted that 85%
of consumer interactions will be
handled without a human agent.85%
Source: Chatbots
Life, 2019
19. Well-designed chatbots can:
• lower CAC
• lower interaction volume (calls, live chats, emails,
etc.) and increase employee productivity and
happiness
• scale front office (marketing, sales, service)
operations without adding headcount
• generate data to improve your conversion
strategy
• provide immediate, 24/7 help to delight leads
23. On the other hand…
worry that a chatbot
would make a mistake.
(The State of Chatbots Report, 2018)
30%
of people prefer to deal
with a real-life assistant
than a chatbot.
(The State of Chatbots Report, 2018)
43%
of adult internet users in
the US felt that chatbots
had too many unhelpful
responses.
(Statista, 2018)
47%
24. 46% of respondents believe that
chatbots are used specifically to
keep them away from live
agents.
46%
Source: GetVoip,
2019
25. 46% of respondents believe that
chatbots are used specifically to
keep them away from live
agents.
46%
Source: GetVoip,
2019
26. Before building, make sure you’re ready:
• Set aside time and resources to monitor the
chatbot daily.
• Define a clear purpose for your chatbot.
• Make sure to set aside additional time to test and
refine the conversational design.
• Always be learning.
28. Conversational
design
• UX design + copywriting
• Predicting user behavior and
tailoring chatbot dialogue
accordingly
• Good bots don’t grow on
trees!
29. “The bricks we build our architecture with
are words.”
MARGARETH
JABCZYNSKI
Conversational
Intelligence Manager
30. Best Practices:
• Begin by building a flowchart
• Start with a polite, helpful greeting and question
• Have a helpful error message
• Identify your audience
• Provide a clear ”failsafe”
• Provide clickable options
• Economize on branches
• Ditch the human act
31. Begin with a flowchart.
Before you ever set foot inside HubSpot
Chatflows, build a detailed plan outlining the
chatbot’s decision tree. You can use paper, a
simple online tool such as creately.com
note.ly, or even a piece of paper.
32. Start with a polite, helpful greeting
and question
Don’t try to extract value from the user first.
Add value by politely asking them what they’re
visiting your site/page for, set clear
expectations, and end with a call-to-action.
Once you have provided value, they will be
more willing to share their email, book a
meeting, or sign up for a free trial.
33. SOURCE: GETTY IMAGES
Have helpful error messages. If something went wrong, the user will
immediately know. Give them another way to reach you: a number,
email, etc.
34. Identify an audience
• Who are you building this chatbot for?
• What page will it sit on?
• Which personas do you want it to cater to?
• Request your front office teams to provide
context as you define your audience.
35. Provide a clear “failsafe”
Allow the user to control the conversation. As
the user gets deeper into the conversation,
they may want to start over, go back to the
previous question, speak to a human
immediately, or otherwise change direction.
Good chatbots give users freedom of choice.
36. Provide clickable options.
Allowing free text input can lead to a lot of
extra work, due to spelling errors, phrasing,
etc. Unless you’re asking them for personal
information, consider disabling free text input
and providing clickable options. You can
always modify this as your chatbot grows.
37. Economize on branches.
Investigate your conversational plan/flowchart
for branches that can act as destinations for
multiple paths. The fewer the branches, the
easier it will be to build and iterate on your
chatbot.
38. Ditch the human act
Some states, such as California, have even
passed legislation to curb this. Even if your
chatbot uses NLP (natural language
processing) decision trees constructed by an
experienced developer, it should be humble
and transparent about being a chatbot. Most
chatbots are built using branching logic,
which is enough for many business
interactions.
39. Best Practices:
• Begin by building a flowchart
• Start with a polite, helpful greeting and question
• Have a helpful error message
• Identify your audience
• Provide a clear ”failsafe”
• Provide clickable options
• Economize on branches
• Ditch the human act
40. Best Practices:
• Begin by building a flowchart
• Start with a polite, helpful greeting and question
• Have a helpful error message
• Identify your audience
• Provide a clear ”failsafe”
• Provide clickable options
• Economize on branches
• Ditch the human act
Is your
chatbot
ready to
Be
SHIPPED?
42. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example One: GrowthBot
43. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example One: GrowthBot
ü Begin by building a flowchart
q Start with a polite, helpful greeting and question
ü Have a helpful error message
q Identify your audience
q Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
q Ditch the human act
44. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example One: GrowthBot
ü Begin by building a flowchart
ü Start with a polite, helpful greeting and question
ü Have a helpful error message
ü Identify your audience
ü Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
ü Ditch the human act
46. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example Two: Anonymous
47. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example Two: Anonymous
q Begin by building a flowchart
q Start with a polite, helpful greeting and
question
q Have a helpful error message
q Identify your audience
q Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
q Ditch the human act
48. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example Three: Rock Hall of Fame
49. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
ü Begin by building a flowchart
q Start with a polite, helpful greeting and question
ü Have a helpful error message
q Identify your audience
q Provide a clear ”failsafe”
q Provide clickable options
ü Economize on branches
q Ditch the human act
Example Three: Rock Hall of Fame
50. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
ü Begin by building a flowchart
ü Start with a polite, helpful greeting and question
ü Have a helpful error message
ü Identify your audience
ü Provide a clear ”failsafe”
ü Provide clickable options
ü Economize on branches
ü Ditch the human act
Example Three: Rock Hall of Fame
51. • 81% increase in audience size, 12% higher
sales
Example Three: Rock Hall of Fame
53. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example One: GrowthBot
ü Begin by building a flowchart
ü Start with a polite, helpful greeting and question
ü Have a helpful error message
ü Identify your audience
ü Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
ü Ditch the human act
54. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example Two: Anonymous
q Begin by building a flowchart
q Start with a polite, helpful greeting and
question
q Have a helpful error message
q Identify your audience
q Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
q Ditch the human act
55. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
ü Begin by building a flowchart
ü Start with a polite, helpful greeting and question
ü Have a helpful error message
ü Identify your audience
ü Provide a clear ”failsafe”
ü Provide clickable options
ü Economize on branches
ü Ditch the human act
Example Three: Rock Hall of Fame
56. Best Practices:
• Begin by building a flowchart
• Start with a polite, helpful greeting and question
• Have a helpful error message
• Identify your audience
• Provide a clear ”failsafe”
• Provide clickable options
• Economize on branches
• Ditch the human act
Is your
chatbot
ready to
Be
SHIPPED?
62. Satisfaction rate
Chatbot NPS. You can keep this simple ( “Did
the bot perform well?”—Yes or No ) , or invite
more detailed answers. Create clickable
options for 1-10, and allow users to rate their
experience.
63. User interactions
The total number of user interactions (rather
than users). A chatbot might have lots of users
but a minimal amount of interactions, or it
may have a small number of users that interact
with it frequently.
64. Goal completion rate
The percentage of engagements that are
successful. If the goal is to book meetings,
(how many meetings were booked)/(total
number of interactions/users). For those who
have access to calculated properties, you can
do this at the contact or company level.
65. • 81% increase in audience size, 12% higher
sales
Example Two: Rock Hall of Fame
66. Self-service rate
The number of users who get what they want
from the chatbot without any human input.
For example, if your chatbot’s goal was to
book a meeting, you will measure the
percentage of user interactions that achieved
that goal.
67. Summary of metrics:
• Total number of new users
• Satisfaction rate
• User interactions
• Goal completion rate
• Self-service rate
71. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example One: GrowthBot
ü Begin by building a flowchart
ü Start with a polite, helpful greeting and question
ü Have a helpful error message
ü Identify your audience
ü Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
ü Ditch the human act
72. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
Example Two: Anonymous
q Begin by building a flowchart
q Start with a polite, helpful greeting and
question
q Have a helpful error message
q Identify your audience
q Provide a clear ”failsafe”
q Provide clickable options
q Economize on branches
q Ditch the human act
73. ● Does this chatbot pass the “Be SHIPPED”
test and follow best practices?
ü Begin by building a flowchart
ü Start with a polite, helpful greeting and question
ü Have a helpful error message
ü Identify your audience
ü Provide a clear ”failsafe”
ü Provide clickable options
ü Economize on branches
ü Ditch the human act
Example Three: Rock Hall of Fame
74. Best Practices:
• Begin by building a flowchart
• Start with a polite, helpful greeting and question
• Have a helpful error message
• Identify your audience
• Provide a clear ”failsafe”
• Provide clickable options
• Economize on branches
• Ditch the human act
Is your
chatbot
ready to
Be
SHIPPED?
75. Common chatbot metrics:
• Goal completion rate
• User interactions
• Satisfaction rate
• Total number of new users
• Self-service rate
GUSTS!
77. Next steps
● You can find a Chatbot lesson at
this link: https://hubs.ly/H0nF8JP0
● Please take a few minutes and
build a chatbot!
● Resources coming up afterwards!