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Building A Brand
This document outlines steps for building a new brand, including knowing your target consumer and their beliefs, defining a clear mission and vision, focusing on high-quality products, winning awards, telling compelling stories through various marketing channels like web design, social media, public relations, catalogs, and graphics, as well as grassroots marketing efforts. The overall message is the importance of understanding customers, having a strong brand identity, letting the product speak for itself, and using integrated marketing strategies to spread the brand's story.
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Building A Brand
- 1. Building a NEWBrand…
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- 24. andrew estey –andrew@andrewestey.me