How to get Coaching Clients and Build a Profitable Coaching Business

By Coach Ayisha
How to Build a Profitable
Coaching Business
www.mastercoachingbusiness.com

One of the most popular questions of Coaches new and
old is how to get coaching clients. There are many
successful ideas around and a lot of advice given about
how a Coach can get clients, but it can all still be very
confusing and tiresome trying to figure out the best way.
So I have pretty much put it all into perspective for you.
These are the same steps that I have taken and I have
taught to other coaches.
I call it the Master Coaching BusinessTM steps.
In order to be successful at it you must have a business
and marketing mindset plus determination.

You will have a hard time getting coaching
clients if you don’t know who you are
marketing to. You will waste marketing time
and dollars by marketing to the world in
competition with so many other coaches who
are marketing to the world. Narrow your
target market in order to cut down on the
competition. Also your target market will not
know that you have services for them if you
don’t say so.
Define Your Target Market

In order to get clients you need to be more
specific about what you are offering them. You
are confusing your clients by telling them that you
can help them “get unstuck”, “move forward”,
“set goals”. What are they getting unstuck from,
moving forward, or setting goals in? If you let them
know, for an example, that you are a Life Coach
or Passion Coach that you can help them find
their passion, set goals to pursue their passion, and
thus live a more happier life…I guarantee you can
draw in more clients.
Define Your Niche

You need an offline and online lead capturing
system. The purpose of this is to capture contact
information of potential clients or you’ll never see
each other again. Once you have their contact
information you can follow up with special offers
and helpful tips. Offline this can be done by
capturing their name and address so that you
can directly mail them information. Or capturing
their cell phone number so that you can text them
more information. Online this can be done by
capturing their email address from your website.
Lead Capturing System

You need to establish yourself as an expert
because let’s face it, how many times have you
done business with someone after meeting them
for the very first time? Usually you will ask other
people about their credibility or seek reviews on
them. It’s the same thing with new products. Don’t
you check reviews before you purchase
something that you’ve never heard of? Therefore,
you have to establish yourself as an expert and
build your reputation before potential clients
decide to pay their hard earned money and hire
you as a coach.
Establish Yourself as an Expert in
Your Niche

Do you know that the majority of potential clients
don’t know that they need a “coach”. Most of
them are just looking for information and they will
buy a really great product if they think it will help
solve their problem. For example a couple may
be looking for a system to help them improve their
marriage. If you are a Relationship Coach and
you created a system called “30 Days to a Better
and Lasting Marriage” they will buy that before
they seek coaching. Then they may also become
a clients.
Create Coaching Products

If you want better chances at getting clients
try to create coaching programs such as
group coaching programs that will be more
affordable then 1-on-1 coaching. There are
potential clients out there who need your
services however, may not be able to afford
them at this time. Group coaching is always a
lot cheaper than 1-on-1 and you will still make
out good because you will have a minimum
of 5 people paying the same price for your
group coaching.
Create Coaching Programs

When you provide 1-on-1 services consider
creating packages instead of just saying
“Hey I will coach $300 for 4 sessions”.
This goes along with your niche. If you can
help solve specific problems you will attract
clients. Create packages on what you will
coach them on.
Create Coaching Packages

For example a Business Package,
“Rebuild Your Brand in 3 Months for $1500, 3
business coaching sessions a month”

or
Health and Wellness Package
“I will help you lower your blood pressure and
cholesterol naturally in 120 Days. Weekly
coaching sessions for $400 a month”..

In addition, create packages in levels.
For example:
Silver Package 4 Session for $400,
Gold Package 8 Sessions for $700, etc.
This was only an example, not to be taken
literally

The fastest way to get clients is to become a
speaker. You can be a Keynote Speaker at
events. You can host your own events such as
seminars and teleseminars. When you
become a speaker you will establish yourself
as an expert and attract many clients. Plus
you can sell your products at the speaking
engagements.
Become a Speaker

Last but not least, but actually should have
been first is to create a simple marketing plan
and strategy. Ensure that it includes offline
and online marketing strategies.
Create a Marketing Plan and
Strategy

Coach Ayisha

How to get Coaching Clients and Build a Profitable Coaching Business

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