Bugs redefined

•

1 like•596 views

A mind-shift from just 'Quality Assurance' to 'Quality Analysis'! Even if a feature has 0 bugs, is it worth pushing to production if no one would use it?

bugs redeﬁned
Sneha Kadam
@ichsneha

Sunday 17 November 13

A software bug is an error, ﬂaw, mistake,
failure or fault in a computer
program...that produces an incorrect
or unexpected result or causes it to
behave in unintended ways.
http://en.wikipedia.org/wiki/Software_bug

Sunday 17 November 13

features that no-one use..
Are they not

“incorrect”?

Sunday 17 November 13

features that
degrade user-experience..
Are they not
“unexpected”?
Sunday 17 November 13

features that are now
obsolete..
Are they not
“unintended”?
Sunday 17 November 13

so, why are these not

bugs?

Sunday 17 November 13

they directly affect the

business

Sunday 17 November 13

what if someone replaced
your “buy” button with
spacer.gif ?

Sunday 17 November 13

Users are the heart of
our product

Sunday 17 November 13

Users deﬁne the business
not the other way around

businesses that pivoted
Sunday 17 November 13

User-base deﬁnes the
success of the product

Sunday 17 November 13

Users now have a choice

to go to your competition!
Orkut -> Facebook

Sunday 17 November 13

but these problems have
existed for long,
why should we be talking about it
today?

Sunday 17 November 13

we now have evolved tools
to ﬁnd & capture these
bugs..

Sunday 17 November 13

along with evolved
techniques that give

validated learning
Lean startup, CD
Dropbox - started with 1 geeky vid
Sunday 17 November 13

so how do I get

validated learning?

Sunday 17 November 13

using metrics!
#orders #users
Google analytics, Omniture..
Crazy Egg, Optimizely ...

Sunday 17 November 13

metrics
indicate user trends..
revenue
conversion rate
stickiness of the site

Sunday 17 November 13

metrics also acts as an

immune system
bugs caught by metrics

Sunday 17 November 13

real-user = QA
& ﬁnd bugs!
FB timeline pushed only to a few users
(canary releasing)

Sunday 17 November 13

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Bugs redefined

1. bugs redeﬁned Sneha Kadam @ichsneha Sunday 17 November 13

2. Sunday 17 November 13

3. A software bug is an error, ﬂaw, mistake, failure or fault in a computer program...that produces an incorrect or unexpected result or causes it to behave in unintended ways. http://en.wikipedia.org/wiki/Software_bug Sunday 17 November 13

4. what about.. Sunday 17 November 13

5. features that no-one use.. Are they not “incorrect”? Sunday 17 November 13

6. features that degrade user-experience.. Are they not “unexpected”? Sunday 17 November 13

7. features that are now obsolete.. Are they not “unintended”? Sunday 17 November 13

8. so, why are these not bugs? Sunday 17 November 13

9. they directly affect the business Sunday 17 November 13

10. what if someone replaced your “buy” button with spacer.gif ? Sunday 17 November 13

11. Users are the heart of our product Sunday 17 November 13

12. Users deﬁne the business not the other way around businesses that pivoted Sunday 17 November 13

13. User-base deﬁnes the success of the product Sunday 17 November 13

14. Users now have a choice to go to your competition! Orkut -> Facebook Sunday 17 November 13

15. but these problems have existed for long, why should we be talking about it today? Sunday 17 November 13

16. we now have evolved tools to ﬁnd & capture these bugs.. Sunday 17 November 13

17. along with evolved techniques that give validated learning Lean startup, CD Dropbox - started with 1 geeky vid Sunday 17 November 13

18. so how do I get validated learning? Sunday 17 November 13

19. using metrics! #orders #users Google analytics, Omniture.. Crazy Egg, Optimizely ... Sunday 17 November 13

20. metrics indicate user trends.. revenue conversion rate stickiness of the site Sunday 17 November 13

21. what if someone replaced your “buy” button with spacer.gif ? Sunday 17 November 13

22. metrics also acts as an immune system bugs caught by metrics Sunday 17 November 13

23. real-user = QA & ﬁnd bugs! FB timeline pushed only to a few users (canary releasing) Sunday 17 November 13

24. A/B testing Sunday 17 November 13

25. A/B testing Sunday 17 November 13

26. think beyond.. Sunday 17 November 13

27. thank you Sunday 17 November 13

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