The document discusses the concept of software bugs, highlighting that not only errors but also underused features and those degrading user experience can be considered bugs. It emphasizes the importance of user experience and suggests that businesses must adapt to user needs to succeed. Additionally, it advocates for the use of metrics and testing techniques to identify and address potential issues in a product.

1. bugs redefined
Sneha Kadam
@ichsneha
Sunday 17 November 13

2. Sunday 17 November 13

3. A software bug is an error, flaw, mistake,
failure or fault in a computer
program...that produces an incorrect
or unexpected result or causes it to
behave in unintended ways.
http://en.wikipedia.org/wiki/Software_bug
Sunday 17 November 13

4. what about..
Sunday 17 November 13

5. features that no-one use..
Are they not
“incorrect”?
Sunday 17 November 13

6. features that
degrade user-experience..
Are they not
“unexpected”?
Sunday 17 November 13

7. features that are now
obsolete..
Are they not
“unintended”?
Sunday 17 November 13

8. so, why are these not
bugs?
Sunday 17 November 13

9. they directly affect the
business
Sunday 17 November 13

10. what if someone replaced
your “buy” button with
spacer.gif ?
Sunday 17 November 13

11. Users are the heart of
our product
Sunday 17 November 13

12. Users define the business
not the other way around
businesses that pivoted
Sunday 17 November 13

13. User-base defines the
success of the product
Sunday 17 November 13

14. Users now have a choice
to go to your competition!
Orkut -> Facebook
Sunday 17 November 13

15. but these problems have
existed for long,
why should we be talking about it
today?
Sunday 17 November 13

16. we now have evolved tools
to find & capture these
bugs..
Sunday 17 November 13

17. along with evolved
techniques that give
validated learning
Lean startup, CD
Dropbox - started with 1 geeky vid
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18. so how do I get
validated learning?
Sunday 17 November 13

19. using metrics!
#orders #users
Google analytics, Omniture..
Crazy Egg, Optimizely ...
Sunday 17 November 13

20. metrics
indicate user trends..
revenue
conversion rate
stickiness of the site
Sunday 17 November 13

21. what if someone replaced your
“buy” button with spacer.gif ?
Sunday 17 November 13

22. metrics also acts as an
immune system
bugs caught by metrics
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23. real-user = QA
& find bugs!
FB timeline pushed only to a few users
(canary releasing)
Sunday 17 November 13

24. A/B testing
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25. A/B testing
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26. think beyond..
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27. thank you
Sunday 17 November 13