Bugatti as a Brand

TAPI DIPLOMA ENGINEERING
COLLEGE, SURAT.
Automobile Engineering Department
Name :- Hiraansh Kirankumar Nariyelwala
Subject :- Industrial training (3350201)
Enrolment no :- 186470302020
Class :- 1851- Auto
Guided by :- Mr. V. R. Sabhaya
Date :- 05/09/2020

Presentation on:-
-By Hiraansh K. Nariyelwala

INDEX
Sr.no Name Pg.no
I Introduction 1-3
II On Map 4-5
III History 6-13
IV History of Logo 14-17
V Distinguishing features 18-22
VI Models & Specification 23-35

INDEX
Sr.no Name Pg.no
VII Products other than automobile 36-37
VIII Fun Facts 38-42
IX Conclusion 43-47

Brief Introduction
Industry :- Automotive
Founded :- 1909; 111 years ago
Founder :- Ettore Bugatti
Headquarter :- Molsheim, Alsace, France
Areas served :- Worldwide (except Australia)
Products :- Automobile, Lifestyle products
Parent :- Volkswagen AG
2

Introduction
o For more than 100 years, Bugatti is
one of the most fascinating names
in automotive history.
o The myth of Bugatti was created
by Ettore Bugatti and his son
Jean Bugatti.
o In 1998, the legendary brand
became part of the
Volkswagen Group. 3

On Map
H e a d q u a rte rs
Bugatti now has 36 dealers in 17 countries, with its Headquarters in Molsheim, France.
Credit: h ttp s ://w w w . p a rtn e r. b u g a tti/
5

Founder
Ettore Arco
Isidoro Bugatti
Founder:
Born :
15th Sept 1881
Milan, Italy
Died :
21th Aug 1947
Paris, France
Nationality : Italian, French
Occupation : Engineer
Year Active : 1898-1947 7

Founder History
o Born in Milano, Italy, 1881, Ettore was the son of Carlo
Bugatti who not only worked as a painter but also as a
silversmith, sculptor and woodworker.
o By the age of nineteen, Ettore Bugatti had just completed
building his first real car. He nailed it. His automobile
seemed almost futuristic.
o He made his first vehicle called Type 1.
8

o Type 1 featured a four speed gearbox, a four-cylinder
overhead-valve engine and a variety of engineering
improvements that only a gifted builder could have come
up with.
Founder History
9

o In early 1909, with the financial support of banker de
Vizcaya, he opened his business in the town of Molsheim,
Germany.
Production Plant
o He borrowed additional funds from Darmstaedter Bank in
order to build five aircraft and ten automobiles.
10

Production Plant
Then: Now:
11

o Between 1914 and 1918, the years of
WWI, Bugatti developed and produced
100p aircraft engines for both the
American and French governments.
During World War
o License fees for the engines gave Ettore the capital he
needed to begin production at the Molsheim plant when
the war ended.
o Bugatti increased production and hired more employees.12

o Ettore Bugatti contacted a lung infection and died in a
Paris military hospital on August 21, 1947.
Ettore Bugatti Dies
o During the time that he led the Company, approximately
7,900 automobiles were produced. Many of them have
survived to present day, which attests to Ettore’s genius
and skill.
o He left behind a legacy of great contributions in the
history of the automobile. 13

Breaking down the design
o 60 red dots adorn the narrow white
outer edge of the Bugatti logo.
o Their meaning is speculated,
with some believing the dots
represent safety wires, which
appeared like lace patterns on
Bugatti models.
15

Breaking down the design
o Others believe the dots are pearls,
symbolizing that Ettore Bugatti
thought of his vehicles as “fine
jewels.”
o The black ‘EB’ emblem, of
course, represents Ettore
Bugatti as the founder of the
company.
16

o The iconic logo was designed by Ettore Bugatti’s father,
Carlo, who was very famous in Italy jewelry designer and
artist.
Facts about logo
o Once it was created at the beginning of the company’s
history, it has never been changed, even when the brand
became the property of Volkswagen Groups.
o The company was proud to have an extremely high level
of assembly so no gaskets were required, with safety
wires used instead, that is what red dot represents. 17

VARIABLE AERODYNAMICS
As the supercar needs a
harmonious balance
between the lift and
downforce at all speeds.
This interactive feature
allows you to experience
changeable and variable
aerodynamic shape of the
car with the help of spoiler
at different speeds.
19

W16 Engine
The Heart and the soul of
Bugatti is there 8L W16
Cylinder Engine with
4Turbochargers, which
initially generated 1,001PS,
and an incredible 1,600PS
in their Fastest model
Chiron super sport 300+.
20

Gearbox
Bugattis are equipped with
dual-clutch gearbox(DSG),
which is the fastest gear
box in the world. Bugatti
was the first manufacturer
to use the 7 speed variant of
the DSG(automatic).
21

Engine Cooling System
Cooling is and extremely important
aspect of Bugatti, it uses total of
10 Radiators.
• 3 Heat exchangers
• 3 Engine radiators
• 1 Air conditioning system
• 1 Transmission oil radiator
• 1 Differential oil radiator
• 1 Engine oil radiator
22

VEYRON
(Discontinued) [450units]
CHIRON
(Production) [500units]
ONE OFF
(Production)
Veyron 16.4 Chiron Divo[40units]
Veyron Grand Sport Chiron Sport Centodieci[10units]
Veyron Super Sport Chiron Pur Sport La Voiture Noir[1unit]
Veyron Grand Sport
Vitesse
Chiron Super
Sport 300+
Veyron editions…..
Models
24

Specification
Veyron 16.4
Displacement : 7993 cubic cm
Power output : 1001hp-6000rpm
Max. torque : 1250Nm-5500rpm
Gear Box : 7 speed DSG
Top speed : 407km/hr
Price : $1.23 Million
25

Specification
Veyron Grand Sport
26

Specification
Veyron Super Sport
27

Specification
Veyron Super Sport Vitesse
28

Specification
Chiron
29

Specification
Chiron Sport
Price : $3 Million
30

Specification
Chiron Pur Sport
31

Specification
Chiron Super Sport 300+
32

Specification
Divo
33

Specification
Centodieci
34

Specification
La Voiture Noir
Price : $19 Million
35

Products
other than
automobile
36

Lifestyle
o Watches
o Clothing
o Home furniture
o Champagne
o Statues and sculptures
o Bugatti baby(Drivable kids car)
o Lego Bugatti car toys
o And much more…..
37

☻ The Veyron requires 10 radiators to keep its quad-
turbocharged W-16 engine functioning.
Fun Facts
☻ The Chiron could’ve gone faster if it was tested at a
higher elevation.
☻ There are 2,150,100 miles of carbon fiber inside one
Chiron.
☻ The new Centodieci is a modern
interpretation of the iconic EB110. 39

☻ The Centodieci’s taillight took
six months to design and build.
Fun Facts
☻ Bugatti will gladly allow you to check a box to include
one-carat diamonds into the speedometer.
☻ The Bugatti Type 57SC Atlantic Is
The Most Expensive Car In The
World. They are said to be worth as
much as $114 million.
40

☻ The waste energy from running the 16.4 liter engine of
Veyron at full whack could heat 10 family homes in the
winter.
Fun Facts
☻ It takes 15 hours to build one radiator for the Bugatti and
each car has 10 radiators, so a total of 150hrs are spent.
☻ The Bugatti Veyron is split into three parts and only held
together with 14 bolts.
☻ The Bugatti Chiron is claimed to have the largest clutch
of any production car. 41

☻ At top speed, Veyron consumes the amount air equal to
the air consumed by a single man in four days.
Fun Facts
☻ The Bugatti ‘Macaron’ emblem on
the grille of the Chiron weighs 150g,
including 140g of silver.
☻ It takes 8 days to weld a Bugatti fuel tank.
☻ Bugatti also makes cars for kids
named Bugatti Baby, which is limited
to 500 units. 42

 Bugatti is a brand which always strives towards
perfection. Always thinks out of the box.
Conclusion
 Bugatti has done things which many thought was
impossible.
 They have made some of the most exceptional cars on the
plant.
 And I would love to see more from them in the future.
44

• https://www.youtube.com/watch?v=ihfjEFGdZdc
• https://www.youtube.com/watch?v=S752j_fzuYM
• https://www.youtube.com/watch?v=N62ezK-KLT8
• https://www.youtube.com/watch?v=Fd-GxgEMpjM
• https://www.youtube.com/watch?v=oa5UJXo7sYY&t=581s
Recommended video presentation links
 English Documentary
 Hindi Documentary
• https://www.youtube.com/watch?v=FRSgn9Q1S5E
45

• https://www.volkswagenag.com/en/brands-and-models/bugatti.html
• https://hiconsumption.com/history-evolution-of-car-logos/
• https://1000logos.net/bugatti-logo/
• https://www.bugatti-broward.com/bugatti-information/bugatti-logo/
• https://car-brand-names.com/bugatti-logo/
• https://www.globalcarsbrands.com/bugatti-logo-history-and-models/
• https://www.theverge.com/2017/2/9/14480724/bugatti-factory-photo-essay-
chiron-behind-the-scenes
• https://en.wikipedia.org/wiki/Bugatti#:~:text=Automobiles%20Ettore%20Bugatti
%20was%20a,born%20industrial%20designer%20Ettore%20Bugatti.
• https://en.wikipedia.org/wiki/Bugatti_Automobiles
• https://www.supercars.net/blog/all-brands/bugatti/
• https://forzatuned.com/bugatti-history/
References
46

• https://www.lifeinitaly.com/lifestyle/italian-cars/bugattis-history/
• https://www.bugatti.com/models/veyron-models/technology/
• https://www.thesupercarblog.com/interview-bugatti-insider-talks-about-the-
brands-future-plans/
References
47

Bugatti as a Brand

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