This data report analyzed metrics related to Facebook wall posts for various industries. It reviewed comment rate, like rate, and engagement rate in relation to post length, use of URL shorteners, best time to post, and best day to post. For the entertainment industry, it found engagement rates were highest on Fridays and engagement dropped off significantly on Sundays and Mondays. Thursday had the highest percentage of brand posts for the entertainment industry.

1. DATA REPORT

2. Table of Contents
I- -- Introduction and Methodology34*5(-6
II- -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;
III- -----URL Shorteners:-<:)1=-<!)+(-#(>,/(-?@)15-<:('34*5(-;-
IV- -----Best Time to Post:
V- -----Best Day to Post:-A(0(/')1(-B,$/@34*5(-C
V-i------- ----Entertainment Industry:
V-ii- -----
- ----Media Industry:
V-iii- ----Retail Industry: -
- -- ----,1-D/)%*&34*5(-E
V-iv- ----Automotive Industry:-9$1%*&-8@-B,$/-D/)(1%34*5(-E
V-v - ----Business and Finance Industry:-F15*5('(10-4(*=@-G)%!((=34*5(-HI
V-vi- ----Fashion Industry:-F15*5('(10-4(*=@-,1-<:$/@%*&34*5(-HI
V-vii- ----Food and Beverage Industry:-F15*5('(10-J)5:-G)%!((=-*1%--
- - ----9*0$/%*&34*5(-HH
V-viii- ----Healthcare and Beauty Industry:
V-ix- ----Sports Industry:-4,@0-G,/(-,1-9$1%*&34*5(-HK
V-x - ----Travel and Hospitality Industry: -
- - ----L((=34*5(-HK
VI- -----Action Keywords:
VII- -----Promotional Keywords:
VIII- -----Question Placement: -
IX- -----Interrogative Keywords:
X- -----Conclusion
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3. Introduction
@:*/(%-,1-D*+(#,,=-(*+:-',10:"H
>*+(%-M$(@0),1@-@$+:-*@N
Methodology
-
Three primary success metrics were reviewed in relation to Wall Posts:
Comment Rate:-1$'#(/-,>-O,''(10@-*@-*-.(/+(10*5(-,>->*1-#*@(
-‘Like’ Rate:
-Engagement Rate:
H
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 3

4. Post Length:
7((.-80-9:,/0-*1%-9!((0
-
4,@0@-- -:*P(-- --(15*5('(10-/*0(@"
URL Shorteners:
<:)1=-<!)+(-#(>,/(-?@)15-<:('
F15*5('(10-/*0(@-*/(--
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 4

5. Best Time to Post:
-
-
Q/*1%@-0:*0-.,@0(%-,$0@)%(-,>-#$@)1(@@-:,$/@-:*% (15*5('(10-/*0(@"
Engagement Rate Variance % of Brand Posts
0%
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 5

6. Best Day to Post:
A(0(/')1(-B,$/@
H
#&-)1%$@0/&"--
THURS
SUN
FRI
WED
MON TUES
SAT
-
-F15*5('(10-/*0(@-,1-<:$/@%*&-*1%-D/)%*&-*/(- --0:*1-,0:(/-%*&@-,>-0:(-!((="
H
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 6

7. Entertainment Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
50% 20%
40% 18%
Engagement Rate Variance
FRI
30% 16%
14%
% of Brand Posts
SUN
20%
SAT
12%
WED 10%
10%
0%
0%
8%
THURS -10%
6%
TUES
-20% 4%
MON
-30% 2%
-40% 0%
ay
y
ay
ay
y
ay
ay
da
da
id
nd
rd
sd
sd
on
es
Fr
tu
Su
ur
ne
Tu
M
Sa
Th
ed
W
Media Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
15% 20%
18%
SAT
Engagement Rate Variance
10%
16%
% of Brand Posts
14%
5%
12%
TUES FRI 0%
0% 10%
SUN
8%
-5%
6%
MON THURS -10%
4%
2%
WED -15% 0%
ay
ay
ay
y
y
y
ay
a
da
a
nd
rd
sd
sd
id
d
es
on
Fr
tu
Su
e
ur
Tu
n
Sa
M
Th
ed
W
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 7

8. Retail Industry:
-
#(>,/(-4,@0)15-,1-D/)%*&
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
30% 25%
25%
Engagement Rate Variance
SUN
20% 20%
% of Brand Posts
15%
10% 15%
WED 5%
0% 10%
TUES -5%
FRI -10% 5%
MON THURS
SAT
-15%
-20% 0%
ay
y
ay
ay
ay
ay
ay
da
id
nd
rd
sd
sd
sd
on
Fr
tu
Su
e
ur
ne
Tu
M
Sa
Th
ed
W
-
------,1-9$1%*&"
-
Automotive Industry:
9$1%*&-8@-B,$/-D/)(1%
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
120% 25%
100%
Engagement Rate Variance
80% 20%
% of Brand Posts
60%
SUN
40% 15%
20%
0%
0% 10%
WED -20%
MON -40% 5%
TUES -60%
THURS
FRI
-80% 0%
ay
y
y
y
y
S
SAT
ay
y
a
da
a
da
da
sd
id
nd
sd
on
ur
s
Fr
ne
Su
e
ur
t
Tu
M
Sa
Th
ed
W
-
-
------,1-9$1%*&"
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 8

9. Business and Finance Industry:
F15*5('(10-4(*=@-G)%!((=-
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
80% 25%
Engagement Rate Variance
60%
WED
20%
% of Brand Posts
40%
20% 15%
THURS
0%
0% 10%
-20%
5%
FRI
MON SAT
-40%
TUES
-60% 0%
SUN
ay
y
ay
ay
ay
y
ay
da
da
rd
sd
sd
id
nd
es
on
Fr
tu
ur
ne
Su
Tu
Sa
M
Th
ed
W
-
-
------L(%1(@%*&-*1%-<:$/@%*&-!:(1-(15*5('(10-/*0(@-*/(-:)5:(@0"---
Fashion Industry:
F15*5('(10-4(*=@-,1-<:$/@%*& ed
ne
sd
ay
W
Engagement Rate Variance % of Brand Posts
40% 25%
30%
Engagement Rate Variance
THURS
20%
20%
% of Brand Posts
10% 15%
0%
0%
FRI SAT 10%
-10%
MON WED -20%
5%
TUES -30% 0%
SUN
ay
ay
y
ay
y
ay
ay
da
a
sd
id
nd
rd
sd
sd
on
Fr
tu
ne
Su
e
ur
Tu
M
Sa
Th
ed
W
-
-
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 9

10. Food and Beverage Industry:
F15*5('(10-J)5:-G)%!((=--
*1%-9*0$/%*&
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
100% 20%
80% 18%
Engagement Rate Variance
16%
60%
14%
% of Brand Posts
TUES
40% 12%
20% 10%
SAT
WED 0% 8%
0%
FRI 6%
SUN
THURS
-20%
MON
4%
-40% 2%
-60% 0%
ay
ay
ay
ay
y
ay
y
da
a
sd
sd
sd
id
nd
rd
on
Fr
tu
e
ur
ne
Su
Tu
M
Sa
Th
ed
W
-
-
-
Healthcare and Beauty Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
50% 20%
40% 18%
Engagement Rate Variance
16%
30%
THURS
14% % of Brand Posts
20% 12%
10% 10%
0%
0% 8%
6%
-10%
4%
MON SAT -20% 2%
WED FRI -30% 0%
TUES
y
y
ay
ay
y
ay
y
da
a
da
a
sd
sd
id
nd
SUN
rd
es
on
Fr
tu
ur
ne
Su
Tu
M
Sa
Th
ed
W
-
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 10

11. Sports Industry:
4,@0-G,/(-,1-9$1%*&
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
120% 25%
100%
Engagement Rate Variance
SUN
80% 20%
% of Brand Posts
60%
15%
40%
20%
10%
0%
0%
-20% 5%
SAT
MON WED FRI -40%
TUES THURS -60% 0%
ay
ay
y
ay
ay
y
ay
da
da
sd
id
nd
rd
sd
on
es
Fr
tu
ne
Su
ur
Tu
M
Sa
Th
ed
W
-
-
-
Travel and Hospitality Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
50% 25%
40%
Engagement Rate Variance
THURS
20%
30%
% of Brand Posts
TUES 20% 15%
WED FRI 10%
10%
MON 0%
0%
-10%
SAT 5%
SUN
-20%
-30% 0%
y
ay
ay
ay
ay
ay
ay
da
nd
rd
sd
sd
sd
id
on
Fr
tu
Su
e
ur
ne
Tu
M
Sa
Th
ed
W
-
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 11

12. Action Keywords:
-
-
-
-
-
-
-
LIKE POST
TAKE COMMENT
SUBMIT TELL US
WATCH CHECK
POST LIKE
CHECK SUBMIT
COMMENT SHARE
CLICK CLICK
SHOP TAKE
VISIT WATCH
VISIT
BECOME A FAN
TELL US SEE
SHARE BECOME A FAN
SEE SHOP
ORDER
ORDER
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 12

13. Promotional Keywords:
EVENT
WINNER
OFFER
NEW
WIN
0&.(-,>-./,',0),1-!:(1-0:(-+,//(+0-0,1(-)@-@(0-)1-0:(-4,@0"--
BRAND NEW
ONLY
ENTRY
BUY
CHECK
D*1@-*/(-:*..&-0,-(15*5(-!)0:- COMMENT
CLICK
SHOP
-*1%- -
VISIT
-
,..,@(%-0,-',/(-%)/(+0--
BECOME A FAN
- TELL US
SHARE
SEE
- -,/- ORDER
'Like' Rate Variance Comment Rate Variance
200%
Average Rate Variance
150%
100%
50%
0%
-50%
-100%
w
di on
t
in
try
t
d
op
ly
nt
n
y
le
g
e
r
ve
ke
f
e
r
e
r
w
en
es
of
te
ne
fe
bu
io
iv
ite
or
n
fre
on
ne
w
sa
ou
ne
up
sa
en
ta
sh
pi
en
of
us
nt
ot
ev
st
in
lim
d-
ip
ps
sc
co
om
co
w
cl
sh
an
ee
ex
pr
br
e
sw
fre
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14. Question Placement:
R)P(1-0:(-%(@)/(%-,$0+,'(-,>-*-M$(@0),1-4,@0-)@-0,-)1P,=(-*-
SAT
>/,'-./,P)%)15-*-/(@.,1@("-L:(1-@((=)15-(15*5('(10->/,'-
4,@0@-0:*0-(1%-!)0:-*-M$(@0),1-:*P(-*- --(15*5('(10-/*0("
Interrogative Keywords:
-
-
A(@.)0(-0:(->*+0-0:*0-0:(&-%/,P(-0:(-:)5:(@0-(15*5('(10--
-
-
$@(-0:(@(-=(&!,/%@-0,-%/)P(-:)5:(/-(15*5('(10-/*0(@"
-
-
-
-
-
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 14

15. Conclusion
-
,1-D*+(#,,="-
Have questions?
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