Osman Coşkunoğlu’nun, geçen hafta Mavi Marmara gemisine İsrail’in saldırısıyla tekrar ortaya çıkan ciddi bir güvenlik sorunu üzerine başbakana yönelttiği yazılı soru önergesi
Osman Coşkunoğlu’nun, geçen hafta Mavi Marmara gemisine İsrail’in saldırısıyla tekrar ortaya çıkan ciddi bir güvenlik sorunu üzerine başbakana yönelttiği yazılı soru önergesi
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
BT Haber Nisan 2010
1. ()
▼
7 G Ö R Ü Ş TBMM’den o.coskunoglu@tbmm.gov.tr 26 Nisan-2 Mayıs 2010
ULUSAL
Osman Coskunoğlu
Kişisel verilerin
korunması Anayasa’da
2
0 Nisan Salı sabahı saat 5… 1982 Anayasa’sı, 28 yıl içerisinde Bilgiden önce veri hizmeti veren kuruluşlar arasında
TBMM’de bir yandan bu 16 kere değiştirildi. 177 maddelik Bilgi toplumu ve bilgi teknolojileri daha sağlıklı tercih yapabilmesi için,
satırları yazarken bir yandan da Anayasa’da bugüne kadar 88 kavramları sık kullanılan ve kulağa güvenilir genişbant hız verilerine de
Anayasa değişikliğinin 2. maddesinin maddede değişiklik yapıldı. En geniş hoş gelen kavramlar. Bu kavramlar ihtiyaç var.
tartışmasını izliyorum. Bu madde ile kapsamlı değişiklik 2001 yılında içerisinde “bilgi”nin gereken önemi Örneğin, ABD’de telekomünikasyon
Anayasa’nın 20. maddesine kişisel yapıldı. 3 partili koalisyon döneminde kazandığını söylemek zor. Bırakın sektörünü, hükümetin güdümüne
verilerin korunması hakkında bir fıkra Anayasa’nın 34 maddesi değiştirildi. “bilgi”yi, ilgili sektörlerle ilgili sağlıklı girmeden,düzenleyen kuruluş olan
ekleniyor. Şimdiki, 17. ama aynı zamanda veritabanının olmaması ilginç bir ironi! FCC, geçtiğimiz Mart sonunda
“Kişisel Verilerin Korunması Kanun birinci. Bundan önceki 16 değişiklik Örneğin, sektörün profilini ABD’deki genişbant hızlarına ilişkin bir
Tasarısı” 22 Nisan 2008 tarihinde partiler arası uzlaşma sonucu belirleyecek saydam ve belli rapor yayımladı. Bu raporda,
başbakanın imzasıyla TBMM’ye çıkarılmıştı. Şu anda tartışılan ise, standartlara göre toplanıp analiz edilen genişbant hizmeti sunanların ilanlarda
sunulmuş, 2 senedir bekliyor. hiçbir siyasi partinin veya STÖ’nün sağlıklı verilerden bile yoksunuz. Siyasi belirttiği hızlarının, FCC’nin ölçtüğü
TÜBİSAD’ın geçen ay yayımladığı veya kurum ve kuruluşun tümü manipulasyona izin vermemek için, hızdan iki kat fazla olduğu açıklandı.
“Bilişim Sektörünün Bugünü” başlıklı üzerinde desteğinin olmadığı, sadece TÜİK veya Bilgi ve İletişim Teknolojileri Bunun üzerine, bir lobi grubu olan
raporunda, “Sektörü Geliştirmek iktidarın istediği değişikliklerdir. Kurumu (BTK) yerine veya onlarla National Cable and Telecommunication
için Somut Öneriler” başlığının Oysa, tümü tek bir “hap” beraber, Türkiye Bilişim Derneği Association (Ulusal Kablo ve
altında birinci sırada yer alan, tüm olarak sunulmamış olsaydı, bazı (TBD), Türkiye Bilişim Sanayicileri Telekomünikasyon Derneği), FCC ile
iş dünyasının sabırsızlıkla beklediği maddelerdeki düzenlemelere olumlu Derneği (TÜBİSAD), Telekomünikasyon beraber genişbant hızının ölçümü için
yeni Türk Ticaret Kanunu 27 Eylül bakılabilirdi. Bu satırların yazıldığı Operatörleri Derneği (TELKODER) standart bir yöntem geliştirmeye ve
2007 tarihinde TBMM’ye sunulmuş sıralarda kabul edilen değişiklik ile ve diğer ilgili STÖ’ler bilişim ve ülkenin farklı yerlerinde hız ölçümünü
ve iki buçuk yıldır yasalaşmayı kişisel verilerin korunmasının anayasal telekomünikasyon sektörünün aylık bu yönteme göre beraberce yapmaya
bekliyor. Daha neler bekliyor TBMM güvence altına alınması olumlu. Fakat, durumunu ve gelişimini açıkça ortaya hazır olduğunu 18 Nisan 2010
gündeminde; fakat, hükümetin bu yeterli değil. Örneğin, Anayasa’nın koyabilecek istatistikler içeren raporlar tarihli New York Times gazetesine
(yürütmenin) dayatmasıyla, TBMM güvencesi altında olduğu halde özgür hazırlamalı. Hem sektörün profilini gönderdikleri bir yazı ile ilan etmiştir.
(yasama), üzerinde mutabakat haberleşme hakkının henüz ülkemizde görmek hem de uygulanan politikaların Genişbant hizmetleri hakkında
sağlanmamış bir dizi Anayasa yerleştiğini iddia edemeyiz. etkilerini anlamak için gerekli olan bu sağlıklı verilerin toplanması görevi
değişikliği için TBMM’de sabahlara Dolayısıyla, gerekli yasal düzenleme aylık raporlar için Otomobil Sanayicileri BTK ile TELKODER’e düşüyor.
kadar süren bir maraton başlatıldı. ve uygulamaları görmeden, kişisel Derneği’nin ve Otomobil Distribütörleri Tabii, bu görevi yerine getirmek
Katılımcı demokrasilerde, toplumsal verilerin Anayasal güvence altında Derneği’nin otomotiv sektörüne ilişkin için gerekli bütçenin ve mevzuatın
kesimler bu durumu sessizlikle olmasının fazla anlamı yok. Bu konuyu aylık raporları örnek alınabilir. sağlanması da Ulaştırma Bakanlığı’nın
karşılıyorsa, onaylıyor anlamına gelir. izlemeye devam edeceğiz. Ayrıca, özellikle tüketicilerin internet sorumluluğundadır.
KÜRESEL
Elektronik kitaplar ve kitap piyasası
E
LEKTRONİK kitap ile yazarla e-kitap anlaşması yapmaktı. memnun olmayan yayınevleri, karşılanmasına neden oldu.
okuyucu arasındaki ilişki nasıl Bu da yayınevlerine korkulu rüyalar zamanla Amazon’a kitap vermekten Elektronik kitap piyasasındaki
gelişecek? Biri öbürünü nasıl gördürüyordu. vazgeçecek veya Amazon kitap satış üçüncü oyuncu da Google’dır.
etkileyecek? Bu soruların yanıtları, Dolayısıyla, Amazon’un insafsız fiyatlarını yükseltmek zorunda kalacak. Önceleri, yayınevi ve yazardan izin
elektronik veya kağıt kitap sektörünün rekabet anlayışı ile zor durumda kalan Ayrıca, kitap okuyucusu için, Kindle’a almadan kitapları taramaya kalkan
ve piyasasının nasıl gelişeceğine de yayınevleri iPad’i bir kurtarıcı gibi kıyasla birçok üstün özellikleri olan Google, açılan davalar sonucu
bağlı. bekliyorlardı. Apple, yayınevlerine iPad’in kitap okuma dışında işlevleri yayınevlerine ödeme yapmayı ve
2002-2008 arasında, ABD’de yıllık e-kitaplarını kendi belirleyecekleri de var. Dolayısıyla, yayınevlerinin hiç yayınevlerinin e-kitaplarını kendi
kitap satışları sadece yüzde 1,6 fiyata iKitabevinde satabilecekleri memnun olmadığı Amazon ve Kindle fiyatlarıyla sunmasını kabul etti.
arttı ve kar yüzdeleri düştü. E-kitap teklifini yaptı. ABD’nin 6 büyük ile rekabet edecek olan iKitabevi ve Böylece, Apple, Amazon ve
piyasası ise tırmanıyordu. Şu anda yayınevinin 5’i (Simon & Schuster, iPad’in ortaya çıkması, bir kurtarıcı gibi Google’ın müşterisi konumunda olan
kitap pazarında sadece yüzde 4 yer HarperCollins, Hachette, yayınevleri bu 3 şirket
tutuyorsa da, 2009 yılında e-kitap Penguin, Harlequin) bu arasındaki rekabetten
satışları yüzde 177 artmıştı. Eninde teklifi kabul etti. En büyük yararlanıyor. Fakat,
sonunda kitap piyasasının yüzde 25 yayınevi Random House bunun sonucu kitap
ile yüzde 50’sine ulaşacağı tahmin ise acele etme niyetinde fiyatlarının artmasından
ediliyor. Amazon, yayınevlerinden değil. nihai müşteri olan
13 dolara satın aldığı e- kitapları Diyelim Amazon’un 10 okuyucu zarar görüyor.
10 dolara satıyordu. Bu zararı göze dolara sattığı kitaplardan Kitapevleri ve yazarların
alarak hem piyasaya hakim olmak birisinin iKitabevi’ndeki da zarar göreceği bir
hem de Kindle satmak peşindeydi. fiyatı 15 dolar. Okuyucu piyasa modeli, sektörün
Bu düşük fiyatın okuyucu zihnine neden 5 dolar fazla en güçlü iki oyuncusu
yerleşmesi, yayınevlerinin de fiyatlarını vermeyi kabul etsin? olan yayınevleri ve
düşürmeye zorluyordu. Ayrıca, Steve Jobs’a göre, düşük elektronik ortam
Amazon’un niyeti zamanla yayınevini fiyatı okuyucunun zihnine sağlayıcılar tarafından
tamamen aradan çıkararak, doğrudan yerleştiren Amazon’dan “Uçağımız iniş için alçalmaya başlamıştır, lütfen kitaplarınızı kapatınız.” oluşturuluyor.