The document discusses a new coaster product that can keep drinks cool or warm. It is made of steel and cheap to produce. The target market is middle-class individuals between 18-50 years old in big cities in the Netherlands. A package of four coasters will cost 3.5 euros. The company plans to work with a beer company for promotion and expand to other countries. Gross requirements and projected retailer profits are shown in charts. The company believes focusing on one product and family packages will help them get ahead of competitors in the Asian market.