While drought conditions in eastern Australia have worsened, many companies that operate in the rural sector claim they will not be significantly affected. A report from Merrill Lynch identified Wesfarmers, BRL Hardy, Southcorp, and WMC as facing drought risk due to their reliance on the rural economy. However, representatives from these companies stated that the drought would have limited impact due to factors like the diversification of their businesses and the timing of sales. Overall, many Australian companies believe that competitive market conditions and cost-cutting measures will help offset rising food prices caused by the drought.