Brittany Rice has had an unconventional path to becoming a winemaker. She grew up helping in her family's vineyard in Santa Barbara and developed an early interest in winemaking. Though she studied fine arts and photography in college and explored culinary school, she continued gaining experience in winemaking at her family's vineyard. After completing a culinary program and internship, Brittany took on the role of assistant winemaker at her family's vineyard in 2003. She received hands-on training from respected local winemakers and further education at UC Davis. In 2005, Brittany became the winemaker at her family's vineyard and began producing wines for her label Millesime Cellars, applying her artistic skills to wine
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4 Ways to Win Your Competitor's Customer HabitsNir Eyal
Here's how to capture customer habits away from your competition.
For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html
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1. Millésimé Winemaker Biography:
The road to becoming winemaker/vintner for Millesime Cellars hasn’t necessarily been a direct
route for Brittany Rice. In retrospect, however, it seems as though it was predestined. “On my
twelfth birthday I helped plant the first Merlot grapes on my family’s estate vineyard”, she
recalls. “For the most part I grew up on the Sunstone Estate Vineyards in the Santa Ynez Valley
in Santa Barbara Wine Country.”
After living away from the area through part of high school and college, it wasn’t until returning
to Santa Ynez in 1999 that Brittany began to participate in the winemaking process itself.
Although at that point in her life, she didn’t think she wanted a career in the wine industry. “I
didn’t really know what direction I wanted to go”, she admits.
A serious downhill ski competitor, Brittany attended Sierra Nevada College in Lake Tahoe,
where she majored in fine arts and photography for three years. Not quite ready to settle on any
one thing, Brittany decided to explore the culinary arts. “I always had a passion for cooking”, she
says. Time spent working as a private chef and a brief stay at Santa Barbara City College testing
the waters of culinary school convinced her it was the right move. At that point, she says, “I
knew I really wanted to explore a culinary career.”
In 2002, she went to the California Culinary Academy in San Francisco, where she completed
the Cordon Bleu program that led her to her internship at the Four Seasons Biltmore in Santa
Barbara under the guidance of Executive Chef Martin Frost and Executive Pastry Chef Don Hall.
Though she was focused on becoming formally trained in the culinary industry, Brittany
continued to delve deeper into winemaking at Sunstone with each passing year as she
participated on the wine production team each harvest. By the time she was done with her
culinary internship, her winemaking career was in full swing, becoming the assistant winemaker
in 2003.
Brittany received hands on training at Sunstone by one of the most respected winemakers on the
Central Coast, Daniel Gehrs, whose wines have continuously caught the attention of critics and
magazines. He has won many winemaker awards, including one for producing a wine rated as
one of the top 10 wines in the world according to Wine Spectator. Add to that her UC Davis
winemaking courses and mentoring with viticulture management specialist Jeff Newton of
Coastal Vineyard Care and Associates, and it becomes clear that Brittany has been well prepared
and educated by the best for her transition in 2005 into the responsibility of winemaker at
Sunstone, and when she began producing her first vintage for Millésimé Cellars.
From here, the future’s looking bright for both Brittany and Millésimé Cellars. Whether it’s in
the poetry she is creating in the kitchen, behind a camera lens, with a pen and paper, or in the
cellar room, she has an artist’s touch; an ability to showcase beauty no matter what the medium.
But don’t take our word for it. The proof is in the wines and the beautiful photography art she
produces for her Millésimé Cellars wine label.
Written By: Linda Rice