Scaling and Controlling Your Brand in Local Search

Scaling Local Citations and
Managing Your Brand in
Local Search

LOCAL SEARCH is
more ABOUT your
ADDRESS than
your website!

You don’t need
a website for
local search
You need an address

Local Search
Drivers
Influenced by On

Distance Address
LOCAL
Relevance Categories
LISTING
Content
Prominence SITES
Customer Reviews

Local Listing Sites
are not the same as
Link Building Sites

There are HUNDREDS of LOCAL Listing Sites

Local Listings Name
Address 1
Address 2

Project Your Brand
Address 3
Photos
Phone: 01273 123456
Email: info@yourwebsite.com
www.yourwebsite.com
Business Description

Social Media
Products & Services
Shoes, Training Shoes, Nike,

Vouchers & Promotions Opening Hours
Mon – 9.00 to 17.30
20% off Tue - 9.00 to 17.30
Shoes Wed - 9.00 to 18.00

Who lives at this address?
The address is fixed

BUT
everything else can change

Imagine you are a Search Engine trying to
ORGANISE information about an ADDRESS

Which one is correct?
What YOU What Search Engines and
Want Customers See

Local Listing Optimisation
Increases your local search footprint

Results

1st.
Google
Places

Results

Local
Listing
Sites
Appear
in Local
Search
Results

Results

Client
Listed on
Landing
Page

Results

Client
Name
Displayed
in Listing
Title

A physical
address is a
search asset

Scaling
Local
Listing
Optimisation

Scaling: The 7 Cs
1. Clean N.A.P
2. Content Prep.
3. Claim
4. Communicate
5. Co-ordinate
6. Control
7. Continue (Maintain)

Keep Content Simple
Branch Branch
Specific Either Generic
Address Name Logo
Branch Images Phone Number Product Images
Business Descriptions
Email Web Links
Social Media Links
Categories
Products & Services
Opening Hours
The more branch variety – the harder to maintain

Business Description
Space varies by listing site.

1000 800
1500 Characters
350
500 200
Use the space!

 Listing sites use different sized logos

 Incorrectly sized logos can be distorted

Categories
Fashion Shop Or Uniform Supplier?

Categories
Must be
Correct &
Consistent

Detail
Branch List Master
Branch Specific Branch Detail Generic
Branch
Branch Contact Address Address Post Business
Town County Phone 200 350 500 800 1000 1500
Name Name Line 1 Line 2 Code Email
Branch 1 Manager Address Line 2 Address Line 2 Town County BN1 2GN 01273 987498 info@email.com Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do consectetur adipisicing elit, consectetur adipisicing elit, sed consectetur adipisicing elit, sed do consectetur adipisicing elit, sed consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut sed do eiusmod tempor do eiusmod tempor incididunt eiusmod tempor incididunt ut do eiusmod tempor incididunt ut eiusmod tempor incididunt ut
Branch 2 Manager Address Line 3 Address Line 3 Town County BN1 2GN 01273 987498 info@email.com labore ipsum dolor sit amet, Ut
Lorem et dolore magna aliqua. incididunt ut laboresit amet,
Lorem ipsum dolor et dolore ut labore et dolore magna
Lorem ipsum dolor sit amet, labore ipsum dolor sit amet, Ut
Lorem et dolore magna aliqua. labore ipsum dolor sit amet, Ut
Lorem et dolore magna aliqua.

Approve
Content and NAP
before
starting work

Claim Sites
Relevant to Your
Sector and Location

Scaling and Controlling Your Brand in Local Search

Scaling and Controlling Your Brand in Local Search

Recommended

Recommended

More Related Content

More from MiShop.local Ltd

More from MiShop.local Ltd (8)

Recently uploaded

Recently uploaded (16)

Scaling and Controlling Your Brand in Local Search

Editor's Notes