Download to read offline
Uploaded byCourtneyMartinAG
Brevard sales presentation[1]
This sales presentation from Apartment Guide highlights how the company has adapted its business to changing media consumption habits. It notes that digital media usage, especially on mobile devices, has significantly increased in recent years. The document also shows that Apartment Guide has experienced large growth in online traffic, mobile users, social media followers, and leads generated for property listings. It promotes Apartment Guide's digital products and services as ways for properties to capitalize on these trends and drive more rental leads.
Brevard sales presentation[1]
- 1. Sales Presentation Partners for Success Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 2. Driving More Valuethan Ever Before INTERNET MOBILE SOCIAL Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 3. Media Habits HaveChanged “There’s an evolution in media, and it’s moving toward digital. It’s just the way of the world. It’s all born of immediacy. Publishing cycles just really don’t work anymore, fundamentally. If people have a choice of getting info when they want versus when they have to, of course they’re going to choose when they want…” –Business Week, November 2010 Online search has overtaken the print directory as the primary source consumers turn to when looking for a local business* Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 4. We’re Listening tothe Consumer Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 5. Our Online MediaSpend Has Significantly Increased Online Media Spend: Percentage Increase Since 2008 500% 450% 400% 350% 300% 250% 200% 150% 100% 50% 0% 2008 2009 2010 2011 2012 *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 6. PRIMEDIA Apartments/Rentals Network#1 Reaching the Largest Number of Potential Renters Monthly Unique Visitors from October 2010 - October 2011 PRIMEDIA Apartments/Rentals Network Apartments.com Sites Rent.com ForRent.com Sites MyNewPlace.com NCI Rental Sites Move.com 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 • comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 62 million unduplicated unique visitors from October 2010 - October 2011. • Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.com has consistently been ranked in the top 2. *Based on October 2010 - October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals. Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 7. PRIMEDIA Apartments/Rentals Network#2 in Orlando* Monthly Unique Visitors for October 2011 Apartments.com Sites PRIMEDIA Apartments/Rentals Network MyNewPlace.com ForRent.com Sites Rent.com Move.com NCI Rental Sites 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 • comScore Media Metrix reported that PRIMEDIA’s Apartments/Rentals Network generated the second highest number of unique visitors in Orlando* during October 2011. • Since launching the PRIMEDIA Apartments/Rentals Network (including ApartmentGuide.com, Rentals.com and RentRentar.com) in May 2009, we have consistently been ranked by comScore Media Metrix in the top 2 nationally. *Based on be October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals. Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. 7 Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 8. Digital Leads HaveGrown More than 2x Since November 2008 # of Digital Leads 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 9. In the BrevardMarket, Digital Leads Have Grown More than 2x Since November 2008 # of Digital Leads 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 10. More Consumers areFinding their next Apartment on a Smart Phone iPhone* Android* iPad* mobile Web • Smart phones users are expected to more than double in the next 4 years - by 2015, more than 200 million Americans will have them.* • Apartment Guide mobile has full mobile coverage: iPhone, Android, iPad & mobile Web • Apartment Guide mobile app downloads: Over 1.44 Million** • Almost 20% of our visits came from a mobile operating system *Source: comScore June 2011,** Primedia Internal Data Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 11. We’re the IndustryLeader in the Mobile Space 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 First to market - iPhone, Android and iPad *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 12. In the BrevardMarket, Mobile Leads Are Increasing at an Unbelievable Pace % of Mobile Leads 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% *Source: Primedia Internal Data, does not include mobile downloads or mobile app usage. Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 13. Mobile Users areMost Active on the Weekends AG Mobile Leads as % of Total Leads 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Saturday Sunday Monday Tuesday Wednesday Thursday Friday Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 14. Our Mobile LeadsHave Surpassed Print Leads in the Brevard Market 9000 8000 7000 6000 5000 print_calls 4000 mobile_leads Internet_leads 3000 2000 1000 0 *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 15. Social Media: AnotherOpportunity for Renters to Find Out About You • Our goal is to be the ultimate destination for information about living, looking for or moving to an apartment Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 16. We’re Leading theWay! Our Facebook Growth Versus Our Competition 80,000 70,000 70,729 Apartment Guide 60,000 ForRent.com Rent.com Apartment Finder 50,000 Apartments.com 45,298 MyNewPlace 40,000 Apartment Home Living TheAPT by Apartment Finder 30,000 30,488 20,000 13,401 10,000 3,909 1,692 0 806 584 Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 17. Our Twitter Growth 8,500 8,000 7,713 7,500 Apartment Guide 7,000 ForRent.com 6,500 Rent.com Apartment Finder 6,000 Apartments.com 5,500 MyNewPlace 5,000 AptHomeLiving AptsCom 4,500 AFtheApt 4,000 3,500 3,396 3,000 2,782 2,500 2,103 2,000 2,013 1,747 1,500 1,606 1,000 626 500 0 15 Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 18. We Delivered Over1 Million Leads In November* Average Leads Received Per Property For November 2011 *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 19. We’re Driving MoreValue Than Ever Before Leads Per Leads Per Leads Per Property Property Property September 2008 September 2011 % INCREASE Ft Myers-Naples 31 85 169% Jacksonville 61 72 17% Melbourne-Daytona Beach 32 81 152% Northwest Florida 31 79 159% Orlando 67 87 29% Savannah 57 102 79% Tampa Bay Area 47 72 52% *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 20. What Does ApartmentGuide Count As a Lead?* Apartment Guide For Rent Apartments.com Apartment Finder Connected Phone Calls X X X X Missed Phone Calls X X X Email/Fax Leads X X X X Click to Talk X Text Messages X Social Comments (on FacebookMarketPlace) X Online Reservation Requests X X Online Reservation Clicks X Printable Brochure X X Driving Directions X Property Website Clicks X Mgmt Co Website Clicks X Email a Friend X Send to Phone X *Based on reporting seen in the industry. Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 21. Dedicated to HelpingYou Exceed Your Business Goals Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 22. It’s Simple….Where WouldYou Rather Be? Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 23. DIAMOND PACKAGE •PRODUCTS & FEATURES P R O D U C T F E AT U R E S B E N E F I T S Diamond Listing Metro Diamond: City Diamond: • Target a specific geographical area • Dominate a metro area • Dominate a specific city • Increase occupancy & leads • Blanket message to a large area • Presence on first page of search results • Great for lease up /new construction • Presence on first page of search results • Limited inventory • Limited inventory Mobile • Listing on Apartment Guide and Rentals Apps • Targeted reach • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers Rentals Premier Listing • Top placement in search results • Increase opportunities to connect • AdCreator with potential renters • AG & Rentals Community Carousel • Unlimited Photos Banner Ad • Placement on most viewed sections of site • Target a specific geographic area • Rotate with every page refresh • 100K impressions PhotoPlus • Photos automatically scroll when user hovers over arrows • New photo treatment to draw • Check Availability button added to the photo gallery view consumers’ attention • Highlight your property and community Category • Category branding • Target a specific niche market Listing • College, military, corporate and senior living Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 24. DIAMOND PACKAGE •PRODUCTS & FEATURES (continued) P R O D U C T F E AT U R E S B E N E F I T S Online Video • High-quality multimedia product with professional script • Improve lead conversion • No production or set-up fees • Highlight unique selling features (60 sec) • Duration is 60 seconds • Showcase a property or community • May choose to have on-screen talent • May choose to post community’s own video Dynamic Lead Form • Requires first and last name on lead form • Customize your Apartment Guide • Property can determine whether Bed and Bath fields are displayed lead form to meet your unique on lead form and configure these fields as optional or required demands • Generate more qualified leads Reputation Monitor • Online dashboard that enables you to view and track consumer •Monitor your brand reputation comments and reviews from a variety of sources • Ensures accurate business listings Coming Soon! • Monitors and tracks competitors Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality • Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly AG/Rentals Carousel • Shows on details page • Improve lead conversion • Automatically rotates photos and floorplans in 3D format • Highlight unique selling features • Shows 10 images at a time • Showcase a community’s lifestyle Ad Creator • Enables you to easily post your listing on CRAIGSLIST® • Additional opportunity to connect • Up to 10 floor plans and 5 photos are displayed with potential renters • Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 25. PLATINUM PACKAGE •PRODUCTS & FEATURES P R O D U C T F E AT U R E S B E N E F I T S Platinum Listing • Top placement above Gold and Silver listings • Increase occupancy • Unlimited photos • Increase leads Mobile • Listing on Apartment Guide and Rentals Apps • Expansive reach • Placement that covers entire mobile space • Targeted reach • Includes iPhone, iPad, Android and Mobile browsers Rentals Featured Listing • Placement above Standard Plus and Standard listings • Increase opportunities to connect • AdCreator with potential renters • AG & Rentals Community Carousel • Unlimited Photos PhotoPlus • Photos automatically scroll when user hovers over arrows • New photo treatment to draw • Check Availability button added to the photo gallery view consumers’ attention • Highlight your property and community Category • Category branding • Target a specific niche market Listing • College, military, corporate and senior living refinement Online Video • High-quality multimedia product with professional script • Improve lead conversion (30 sec) • No production or set-up fees • Highlight unique selling features • Duration is 30 seconds • Showcase a community’s lifestyle • May choose to have on-screen talent • May choose to post community’s own video Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 26. PLATINUM PACKAGE •PRODUCTS & FEATURES (continued) P R O D U C T F E AT U R E S B E N E F I T S Dynamic Lead Form • Require first and last name on lead form • Customize your Apartment Guide • Property can determine whether Bed and Bath fields are displayed lead form to meet your unique on lead form and configure these fields as optional or required demands • Generate more qualified leads Reputation Monitor • Online dashboard that enables you to view and track consumer • Monitor your brand reputation comments and reviews from a variety of sources • Ensures accurate business listings Coming Soon! • Monitors and tracks competitors Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality • Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly AG/Rentals Carousel • Shows on details page • Improve lead conversion • Automatically rotates photos and floorplans in 3D format • Highlight unique selling features • Shows 10 images at a time • Showcase a community’s lifestyle Ad Creator • Enables you to easily post your listing on CRAIGSLIST® • Additional opportunity to connect • Up to 10 floor plans and 5 photos are displayed with potential renters • Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 27. GOLD PACKAGE •PRODUCTS & FEATURES P R O D U C T F E AT U R E S B E N E F I T S Gold Listing • Middle placement above Silver listings • Increase occupancy • Unlimited Photos • Increase leads Mobile • Listing on Apartment Guide and Rentals Apps • Targeted reach • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers Rentals Standard Plus • Placement above Standard listings, displayed in random order • Increase opportunities to connect • AdCreator with potential renters Listing • AG & Rentals Community Carousel • Up to 10 Photos Category • Category branding • Target a specific niche market Listing • College, military, corporate and senior living Dynamic Lead Form • Requires additional information from consumers including first and last • Customize your Apartment Guide name on lead form lead form to meet your unique • Property can determine whether Bed and Bath fields are displayed demands on lead form and configure these fields as optional or required • Generate more qualified leads Reputation Monitor • Online dashboard that enables you to view and track consumer • Monitor your brand reputation comments and reviews from a variety of sources • Ensures accurate business listings Coming Soon! • Monitors and tracks competitors Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 28. GOLD PACKAGE •PRODUCTS & FEATURES (continued) P R O D U C T F E AT U R E S B E N E F I T S AG/Rentals Carousel • Shows on details page • Improve lead conversion • Automatically rotates photos and floor plans in 3D format • Highlight unique selling features • Shows 10 images at a time • Showcase a community’s lifestyle Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality • Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly Ad Creator • Enables you to easily post your listing on CRAIGSLIST® • Additional opportunity to connect • Up to 10 floor plans and 5 photos are displayed with potential renters • Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
- 29. SILVER PACKAGE •PRODUCTS & FEATURES P R O D U C T F E AT U R E S B E N E F I T S Silver Listing • Value option • Target a specific geographical area • Unlimited photos • Increase occupancy • Increase leads Mobile • Listing on Apartment Guide and Rentals Apps • Targeted reach • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers Rentals Standard Listing • Placement in search results, displayed in random order • Increase opportunities to connect • 1 Photo displayed with potential renters • Automatically records calls for your property • Great way to verify leads and Call Recording their overall quality • Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Editor's Notes
- #2 Over the last several years, we have seen a dramatic shift in how renters search for apartments. The number of online users continues to grow significantly, as does the swift adoption of mobile and social technologies across wide demographic groups.
- #3 The consumer has sent a very clear and compelling message that digital platforms are the preferred way to look for an apartment home.
- #4 We’ve listened to the consumers and we are making sure we’re reaching them where they are searching for their next apartment – online, on their mobile devices and through social media.
- #5 Since 2008, we have increased our media spend by 400%A dollar spent marketing your community digitally produces far more leads than the same dollar spent in print and produces a higher quality lead
- #6 We continue to dominate on comScore, both nationally and in most local markets. What that means is we are reaching more prospective renters than anyone in the industry. As you know, it’s a numbers game - the more apartment shoppers we reach, the more likely your community will be seen and the more likely we can convert those prospective renters into future leases for you! Remember how user-friendly our site and mobile apps are? Because of that, we have an industry leading conversion rate of 22%, meaning 22% of our visits result in a connection with one of our customers. That is incredible! So, the more we reach, the more connections we will be able to generate, and ultimately help you fill your available homes!
- #8 And, Digital Leads increased 10% from November 2010 to November 2011
- #9 Mobile is the fastest growing area for consumer interaction.Apartment Guide is the leader in our industry in the mobile space – we were the first to market with the iPad, iPhone and Android apps and mobile sitesSmart phone users are expected to more than double in the next 4 years – by 2015, more than 200 million Americans will have them Almost 20% of our online visits came from a mobile operating system, this does not count those who are using an app
- #10 Our mobile app downloads have grown substantially. In spring 2009, Apartment Guide’s app was featured in an Apple commercial which aired during primetime on all the major broadcast (ABC, NBC, Fox, CBS, etc.) and cable networks Our closest competitor, according to apple analytics is Apts.com who has less than 500,000 downloads to date
- #11 And the results have been very positive: Digital = Better Results Demonstrable growth as we shifted to digital Specific and powerful dataOver 13% of your leads are coming from mobile devices.
- #12 Mobile usage peaks on the weekends when apartment shoppers are out actively looking for a new place to live Mobile users who are calling you on the weekend from our site are likely to drive around your area and are very ‘hot’ leads. When you hear the AG whisper, be sure to ask if they are driving around in the area and would like to swing by for a personal tour
- #13 Again, we’re listening to the consumer, and digital platforms are the preferred the way to search for an apartment. In the Brevardmarket, our mobile leads have surpassed print leads
- #14 As always, Apartment Guide’s commitment is to be where your renters are. As new channels emerge, we will be there at the forefront, because understanding the needs and preferences of apartment shoppers is truly the only way to optimize your investment.
- #15 We’re outpacing our competitors (Rent.com, Apartments.com, Apartment Finder, MyNewPlace, For Rent, etc.) on Facebook with more likes than anyone in the industry.
- #16 We’re outpacing our competitors (Rent.com, Apartments.com, Apartment Finder, MyNewPlace, For Rent, etc.) on Twitter with more followers than anyone in the industry.
- #19 As I mentioned, we continue to increase our value by delivering more leads in every market, connecting our valued customers with their future residents.
- #20 Can I ask what your definition of a lead is? It’s important to me that we are on the same page when it comes to defining a lead. Keep in mind, not everyone defines it the same way. Let’s look at how we define a lead in comparison to your company and other lead sources in the industry.
- #21 We are committed to innovation.We are leaders in the industry.We are diligent in delivering you the best value possible, the highest return on investment, the best cost per lease and cost per lead.When you partner with me you will have a marketing partner throughout the years who you can come to as a resource for all of your needs. I’m personally invested in your success.