Breast Cancer Awareness Month has been celebrated every October for the last 90 years. It is called as “Pink October” as people around the world adopt the color pink and display a pink ribbon to raise awareness about the importance of prevention and routine screening for the early diagnosis of breast cancer. The theme for Breast Cancer Awareness Month, 2023 is 'Keeping Her in the Picture' , a plea to everyone to keep an eye on the well-being of the significant women in their lives.