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Brazilian
Production Development Policy

         PDP-Displays


         What is that?

     Victor Pellegrini Mammana
     Manager of PDP-Displays
PDP-Displays – Partial Results




Brazil has an open and transparent strategy for displays, because we believe
     that our objectives match with the objectives of the Display Industry




         Motivation
         Objectives
         Proposed Strategy
         Results Achieved
         Next movements
Trade deficit
                PDP- Displays - Brazil




                 Source: BNDES
Objectives
                                          PDP- Displays - Brazil




   2008                 2009       2010           2011


Objective 1
Establish selected links
of LCD industry in Brazil
                                    job          Where
                                   well          are we
Objective 2                        done          going?
Participate on the international
effort of developing Emerging       (?)
Technologies for displays
PDP-Displays Strategy



    Established                  Emergent
   Technologies                 Technologies



                  Two Avenues
                     (2008)
Two Avenues: Goals

    $              5 years   10 years
1 billion


  100
 million


10 million




1 million




100,000


                 Time line
Two Avenues: Products
    $           5 years   10 years
1 billion


  100
 million


10 million




1 million




100,000


              Time Line
Two Avenues:
  Materials, Processes and Phenomena
    $               5 years      10 years
1 billion


  100
 million


10 million




1 million




100,000


                  Time Line
PDP-Displays
Strategy                  PDP- Displays – Brazil


         Entrance Point




                      LCD, OLED, FED, etc....

                      30 years of lab...

                      Brazil need the fast follower
                      approuch...
PDP-Displays
Strategy                  PDP- Displays – Brazil


         Entrance Point


                     AVENUE 1
         AVENUE 2
TFT-LCD Supply Chain
PDP-Displays interaction with the
world

Brazilian        Fast   Asia/US/Europe
Supply Chain   Follower Supply Chain
PDP-Displays
What can we offer in exchange?
                   Brazilian Market:

                   First comer,
                   First serve…
The Taiwan example:



 In 1992, Taiwan had noTFT-LCDs industry
 In 2000 Taiwan reached 2 billion dollars in
 displays sales, representing a substantial stake
 of the world market
 At present Taiwan participation is much higher
 than that
 The display industry is one of the most
 flourishing in Taiwan
                                   (source: www.itri.org.tw)
PDP Displays Results



Funding Initiatives
Investment Results
How can I learn about the Brazilian
Industrial Policy?
Policy Incentives Review
Funding Initiatives- 1                                    FUNTEC -
                                                          BNDES
    II . Information Display project: solutions in OLEDs, Flexible
    Displays, etc

 http://inter.bndes.gov.br/english/default.asp
Funding Initiatives - 2
                                                   FINEP
                       Brazilian Research
                              Fund
                  Area 1 – Information and Communication
                                Technologies


                 Development of electronic displays or significant portions
                  of display systems, using new technologies, preferably
                   reflective displays, flexible displays, organic displays,
                 electro-luminescent displays, thin film and touch-sensitive
                                            displays.




                              Projects Approved

                                    R$ 11,6 Mi
Funding Initiatives - 3




      Full-fab gen X…
Investment Results - 1

 Example of Private funding of R&D
       activities in displays
 US Company
using Brazilian
  incentives
                     2010
                  ~US$ 4 million
Investment Results - 2

   A major global player has
 recently received a Brazilian
    Grant for completing its
technology on OLEDs Lighting

                2010
             US$10 million
Investment Results - 3

   Tax incentives recently granted to the
     industry attracted major players:


a) Already in operation: Philips

b) Announced: AOC, Brivictory

c) In Study: many others…
TFT-LCD Supply Chain




 Several
Suppliers
PDP – How can I learn about using
     Brazilian industrial policy tools?
  Attend to one of ours courses on Brazilian Industrial Policy for displays and
                                 other areas.
Sugira uma tradução melhor
PDP-Displays Official
           Statement
           The Brazilian government, through the Brazilian Development Bank,
           is supporting the development of a display industry in Brazil.
           Margarida Baptista, Special Advisor to the bank’s president,
           described the multi-faceted program, which contains tools for all
           levels of investment and development of production capacity. Tools
           are available to support large projects, including equity sharing. How
           large? When I asked Baptista if the equivalent of US$3B for an
           advanced-generation fab would be consistent with the program, she
           said that would depend entirely on the overall proposal. Non-
           Brazilian companies qualify for the program if production facilities are
           being constructed in Brazil.




>/E<    www.insightmedia.info
       http://displaydaily.com/2008/11/20/are-carbon-nanotubes-the-next-organic-tft-will-they-be-made-in-brazil/
Display Week 2009 - SID
San Antonio - TX – 31th May to 05th July ‘09
   Brazilian Government is working together with SID in order to foster displays activities
                          world wide, according to SID by-laws.




                                                                                   Auditorium
Dr. Paulo Chuc
                                                                                   entrance




                                                                                   Public
                                                                                   during
                                                                                   Display
                                                                                   Week
    Auditorium                                                                     Opening
    entrance                                                                       Section
Just a reminder…

   International
 Display Research       LatinDisplay
    Conference              2010
      (IDRC)



 Join us in São Paulo
 November 2010 !!!
PDP-Displays: Job well done!!!



    Established                  Emergent
   Technologies                 Technologies




                  Two Avenues

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Brazil/Displays

  • 1. Brazilian Production Development Policy PDP-Displays What is that? Victor Pellegrini Mammana Manager of PDP-Displays
  • 2. PDP-Displays – Partial Results Brazil has an open and transparent strategy for displays, because we believe that our objectives match with the objectives of the Display Industry Motivation Objectives Proposed Strategy Results Achieved Next movements
  • 3. Trade deficit PDP- Displays - Brazil Source: BNDES
  • 4. Objectives PDP- Displays - Brazil 2008 2009 2010 2011 Objective 1 Establish selected links of LCD industry in Brazil job Where well are we Objective 2 done going? Participate on the international effort of developing Emerging (?) Technologies for displays
  • 5. PDP-Displays Strategy Established Emergent Technologies Technologies Two Avenues (2008)
  • 6. Two Avenues: Goals $ 5 years 10 years 1 billion 100 million 10 million 1 million 100,000 Time line
  • 7. Two Avenues: Products $ 5 years 10 years 1 billion 100 million 10 million 1 million 100,000 Time Line
  • 8. Two Avenues: Materials, Processes and Phenomena $ 5 years 10 years 1 billion 100 million 10 million 1 million 100,000 Time Line
  • 9. PDP-Displays Strategy PDP- Displays – Brazil Entrance Point LCD, OLED, FED, etc.... 30 years of lab... Brazil need the fast follower approuch...
  • 10. PDP-Displays Strategy PDP- Displays – Brazil Entrance Point AVENUE 1 AVENUE 2
  • 12. PDP-Displays interaction with the world Brazilian Fast Asia/US/Europe Supply Chain Follower Supply Chain
  • 13. PDP-Displays What can we offer in exchange? Brazilian Market: First comer, First serve…
  • 14. The Taiwan example: In 1992, Taiwan had noTFT-LCDs industry In 2000 Taiwan reached 2 billion dollars in displays sales, representing a substantial stake of the world market At present Taiwan participation is much higher than that The display industry is one of the most flourishing in Taiwan (source: www.itri.org.tw)
  • 15. PDP Displays Results Funding Initiatives Investment Results How can I learn about the Brazilian Industrial Policy? Policy Incentives Review
  • 16. Funding Initiatives- 1 FUNTEC - BNDES II . Information Display project: solutions in OLEDs, Flexible Displays, etc http://inter.bndes.gov.br/english/default.asp
  • 17. Funding Initiatives - 2 FINEP Brazilian Research Fund Area 1 – Information and Communication Technologies Development of electronic displays or significant portions of display systems, using new technologies, preferably reflective displays, flexible displays, organic displays, electro-luminescent displays, thin film and touch-sensitive displays. Projects Approved R$ 11,6 Mi
  • 18. Funding Initiatives - 3 Full-fab gen X…
  • 19. Investment Results - 1 Example of Private funding of R&D activities in displays US Company using Brazilian incentives 2010 ~US$ 4 million
  • 20. Investment Results - 2 A major global player has recently received a Brazilian Grant for completing its technology on OLEDs Lighting 2010 US$10 million
  • 21. Investment Results - 3 Tax incentives recently granted to the industry attracted major players: a) Already in operation: Philips b) Announced: AOC, Brivictory c) In Study: many others…
  • 22. TFT-LCD Supply Chain Several Suppliers
  • 23. PDP – How can I learn about using Brazilian industrial policy tools? Attend to one of ours courses on Brazilian Industrial Policy for displays and other areas. Sugira uma tradução melhor
  • 24. PDP-Displays Official Statement The Brazilian government, through the Brazilian Development Bank, is supporting the development of a display industry in Brazil. Margarida Baptista, Special Advisor to the bank’s president, described the multi-faceted program, which contains tools for all levels of investment and development of production capacity. Tools are available to support large projects, including equity sharing. How large? When I asked Baptista if the equivalent of US$3B for an advanced-generation fab would be consistent with the program, she said that would depend entirely on the overall proposal. Non- Brazilian companies qualify for the program if production facilities are being constructed in Brazil. >/E< www.insightmedia.info http://displaydaily.com/2008/11/20/are-carbon-nanotubes-the-next-organic-tft-will-they-be-made-in-brazil/
  • 25. Display Week 2009 - SID San Antonio - TX – 31th May to 05th July ‘09 Brazilian Government is working together with SID in order to foster displays activities world wide, according to SID by-laws. Auditorium Dr. Paulo Chuc entrance Public during Display Week Auditorium Opening entrance Section
  • 26. Just a reminder… International Display Research LatinDisplay Conference 2010 (IDRC) Join us in São Paulo November 2010 !!!
  • 27. PDP-Displays: Job well done!!! Established Emergent Technologies Technologies Two Avenues