Brazil is a complex market that requires understanding opportunities and risks. The document discusses a three stage process for a successful market entry: 1) assessing market overview and competition; 2) developing an entry strategy including partners; and 3) considerations for operations. It emphasizes working with a local expert can help identify opportunities to increase chances of success.

1. Brazil - Market Entry Strategy
Brazil is a growing market but also a
complex business environment.
You need to assess your
competitiveness in the country and its
market dynamics.
We work with a local approach to help
you identify opportunities and mitigate
risks, substantially increasing your
chances of success.
www.brazilglobal.net

2. Progressive approach
Market
overview
• What is the size of my market?
• Who is competition?
• What are the known risks?
• What is their business culture?
• What are the entry and exit barriers in my segment?
• How expensive is it to do business in Brazil?
Entry
Strategy
• Where to establish my company?
• How to identify the right partner?
• Who to hire? Lawyers, accountants and other services
providers.
• What level of due diligence should be done before linking my
brand to a Brazilian company/person?
• What local aspects should be considered in the Business Plan?
Operations
• Keeping track of
results and quality
• Communications and
marketing
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Three different stages in the process of starting a successful operation in a new
business environment.

3. Our strong suits are
Providing comprehensive intelligence on Brazil
• Social, economic and cultural understanding
• Markets size estimates and characteristics
• Supply and demand geographies
• Identification of major competitors
Making strategic introductions
• Sectors associations
• Local authorities, regulatory entities and prospective partners meeting
arrangements
• Investment build-up and suppliers
• Prospective partners
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… and we also work
Overviewing best alternatives regarding
• Hiring and handling employees and expatriates
• Real estate availability and costs
• Financial incentives and funding
• Fiscal and tax issues
• Talent pool availability and salary range estimates
• Logistics input and output
• Marketing services and products in the Brazilian market

4. Experience and
background
Hildete de Moraes Vodopives is a Brazilian specialist in global marketing strategies, advising companies doing
business in Brazil.
As a researcher at Sorbonne University, in Paris, Ms. Vodopives has done research on cross-culture management,
negotiation and Brazilian economic history. As part of her academic activities, she coordinates the Harvard
Strategists and the Brazil at Harvard alumni groups.
In 2008, Ms. Vodopives founded Brazil Global, which became a reference for information on Brazilian business,
culture and economy.
Ms. Vodopives has a network built over 20 years of experience in Brazil, U.S. and Europe both as entrepreneur and in
existing organizations. She organized investors/company meetings in Brazil for companies such as Petrobras, Vale,
Embraer, Gerdau, Bradesco and other prominent Brazilian companies.
She organized the Congresso Apimec –a Brazilian capital market conference with attendance of investors and
analysts from all over the world. Since 2006, she represents Apimec in the CVM- Education committee, which
organizes and promotes training in investment and capital markets for Brazilian university professors, judges, lawyers
and journalists. She is a member of the Ivy League Speakers and Harvard Crimson Compass Mentor program.
In Brazil,
Ms. Vodopives is partner of Investfort, an asset management specialized in assisting family offices and managing
equity funds. She was equity strategist with Queluz Asset Management, a leading Brazilian boutique with focus on
offshore wealth management. Before that, Ms. Vodopives worked at Net Serviços de Comunicação S.A., the largest
multiple system operator of Pay-TV in Latin America.
Ms. Vodopives holds a master in History from the Sorbonne University, an MBA in Capital Markets from PUC and a
Certificate Special Studies in Administration and Management from Harvard University. She is native speaker of
Portuguese and fluent in English and French. Conversation on Italian and Spanish, she also has basic German.
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5. References
www.brazilglobal.net
“Hildete is an expert in everything related to Brazil. She is always on top of the latest trends and has the right connections to provide excellent strategy advice and business
insights. It is always pleasure to work with Hildete and I highly recommend her.”
Bernardo Silva, Investment Officer, Brazilian Trade and Investment Promotion Agency
"During the period I worked with Hildete, I always regarded her as a dedicated, committed and result-oriented professional. She understands well the business and cultural
aspects around her. Hildete also has a personality that is both proactive in solving problems and respectful with her peers and superiors.”
Leonardo Pereira, President, Comissão de Valores Mobiliarios
"Hildete was instrumental in connecting me with significant players within Brazil. As I was conducting research for a publication (at the Kellogg School of Management) on
Brazilian capital markets and future infrastructure development, I required access to individuals who could provide clear data driven explanations for specific questions.
Hildete’s understanding of the market and ability to link me with the appropriate individuals was invaluable.”
Mauro Mujica-Parodi III, associate at McKinsey & Company
"Hildete is a business colleague that I met through the Harvard Career Network. Hildete invited me to speak at an investment managers conference (APIMEC) in Rio, and
introduced me to many other investment business contacts. She is a dynamic, friendly, outgoing, fun, and positive person with endless energy. Because of her investment
activities with her company, she has a broad perspective on Brazilian firms in particular. She has helped me to develop my view of Brazilian companies, which my company,
Magis Capital, owns for my clients through various indexes. Through a series of contacts with Hildete, I have developed conviction that has lead to good returns for my clients. I
think she can provide a similar type of insight for many other entities, including foreign investment companies, venture capital firms, educational institutions, or individuals.”
Janar Wasito, Owner, Magis Capital Management LLC
"Hildete enjoys challenges, working with enthusiasm on what this involved, performing with an incredible power, a business woman with a broad vision and attention to ethics as
dealing with conflict and adverse situations.”
Alexandre Canatella, CEO & Co-Founder - Owner, Cyber Cook, Cyber Diet and Vila Mulher Network
"I had several opportunities to meet up with Hildete when I was working on different business orientations within Brazil. Hildete was very dedicated and delighted to help. Her
enthusiasm, multi-cultural understanding and network helped me a lot. Hildete is a very good business contact to work with and she has a great understanding of Brazilian
market.”
Benoit Micaud, EAME product manager software solution, Pitney Bowes.
"Hildete is a very self-oriented professional, with excellent skills in financial, strategic and management areas. I had the opportunity to know Hildete some years ago, when I was
a head hunter. She is a talented professional, skilled and extremely focused on results. Her ethics, reliability and technical knowledge in business strategy and asset
management are unquestionable.
Roseli A Fernandes, HR Regional Manager South America, EMCON Technologies
"Hildete is a detailed-oriented manager and a peaceful woman who understand the balance sheet like a specialist without ever loosing of the strategic objective.”
Salim Ibrahim Levi, Owner, Essil Consult
"Hildete is a very dedicated person, who has the ability to understand very well not only the Brazilian Stock Market but the dynamic of the market and fundamental analysis.”
Ricardo Leirner, Officer, Queluz Group