This promotional plan document outlines various promotional strategies and activations for a brand, including custom in-market radio promotions utilizing influential DJs, added value custom creative content, celebrity integrations, influencer marketing, social media takeovers, custom sweepstakes, and the use of streaming audio and Snapchat. The document is the exclusive property of TMPG and any reproduction requires their consent.

1. Promotional PlanPromotional Plan
Brandon Donnellan
July 20, 2016

2. 2
Program Overview
All information, concepts and data included in this presentation are the property of TMPG. Any reproduction and / or use of this
information, including any information derived from the verbal portion of the presentation, without the specific consent of TMPG is strictly
prohibited. All digital elements described in this proposal are the exclusive property of TMPG.

3. Custom In-Market ActivationCustom In-Market Activation

4. Custom In-Market Activation
6

5. 5
Promotional RadioPromotional Radio

6. TMPG Builds a Roster of Influential DJs
6

7. Custom On-Air Features

8. Added Value Custom CreativeAdded Value Custom Creative

9. 7
Added Value Custom Creative

10. Streaming AudioStreaming Audio

11. Streaming Audio
10

12. 12
Celebrity IntegrationCelebrity Integration

13. Celebrity Integration
3
Paul Rabil

14. 14
InfluencersInfluencers

15. Influencers
3

16. 16
Social Media TakeoverSocial Media Takeover

17. Social Media Takeover

18. Social Media Takeover

19. 19
SnapchatSnapchat

20. Snapchat

21. Custom SweepstakesCustom Sweepstakes

22. 22
Custom Sweepstakes
4

23. 23
5
Themed Sweepstakes

24. 24
5
Themed Sweepstakes

25. TMPG Deliverables
14
Thank You!Thank You!
Brandon Donnellan
Creative Intern
Email: bdonnellan@tmpg.com