Are you starting a business? Or want to learn how to market your current business? Learn the ins and outs of marketing, and the free (or cheap) tools you can use to improve your business!
A R E W E T R U L Y S E L F I S H D R S H R I N I W A S K A S H A L I K...Sadanand Patwardhan
The document questions whether humans are truly selfish by asking if they take time for self-reflection, accept themselves, and understand their inner signals and needs. It suggests humans may find answers to improving self-understanding and happiness through meditation and introspection.
This document provides a public relations campaign proposal for Dan's, a clothing retailer in Murray, KY. The proposal was created by Calloway Prestige Media Group and includes an executive summary, agency overview, profiles of team members, background on Dan's, a situation analysis, problem statement, message themes, targeted publics, and a year-long PR plan. The PR plan includes tactics using Facebook, Instagram, news releases, and eblasts to increase awareness of Dan's among Murray State students, Greek students, local residents aged 16-35, and local media outlets. The goal is to establish Dan's relevance and increase awareness and sales within one year.
These are the thing can help you in everthing
Este son las cosa que de puede ayudar en tus trabajo.
Ce sont la chose peut vous aider dans tout.
Estes são a coisa pode ajudá-lo em tudo.
The 3 Limbs of the Fractal WE-Economy: People, Synergy, and PurposeRod King, Ph.D.
In the last 50 years, there has been a structural change in economies at various levels: local, regional, national, international, and global. Each of the aforementioned economy is moving from what used to be an I-System, which is fragmented, to what is a We-System, which is increasingly networked. The Internet and decreasing cost of technology have played an important role in this transformation.
Today, pundits have various terms for describing the current networked economy: Collaboration Economy; Sharing Economy; Peer-to-Peer Economy; Global Village-Economy; We-Economy. In Shakespeare's play, Romeo and Juliet, an oft quoted remark is made by Juliet in a scene: "A rose by any other name would smell as sweet." Nevertheless, we prefer to refer to today's networked economy as the "We-Economy" because the term reflects the paradigm of 'Putting People First' which contrasts the older paradigm of 'Put Product First.'
In order to better understand and leverage the We-Economy, it is advantageous if it is simply and scalably visualized as a fractal living system. This presentation introduces novel ways of visualizing the fractal We-Economy, which as a living system can be considered to have 3 "limbs:" People, Synergy, and Purpose.
The document summarizes data breach statistics from the Identity Theft Resource Center (ITRC) as of November 15, 2016. It shows that there were 389 total breaches in 2016 affecting over 29 million records. Approximately 45% of breaches were in the business sector, affecting over 2.5 million records, while 36% were in the medical/healthcare sector with over 14 million records breached. Government/military breaches affected over 12 million records or 41% of the total.
1) The oil market is historically volatile due to inelastic supply and demand. When shocks occur from either side, large price changes are needed to restore equilibrium.
2) Global oil demand has steadily increased over time and is projected to continue growing, driven largely by developing nations like China and India. However, supply is also growing, led by US shale oil production, keeping prices low.
3) Saudi Arabia aims to regain control of OPEC by forcing compliance through low prices, though others argue it seeks to undermine competitors. Extended low prices could last until supply and demand rebalance.
A R E W E T R U L Y S E L F I S H D R S H R I N I W A S K A S H A L I K...Sadanand Patwardhan
The document questions whether humans are truly selfish by asking if they take time for self-reflection, accept themselves, and understand their inner signals and needs. It suggests humans may find answers to improving self-understanding and happiness through meditation and introspection.
This document provides a public relations campaign proposal for Dan's, a clothing retailer in Murray, KY. The proposal was created by Calloway Prestige Media Group and includes an executive summary, agency overview, profiles of team members, background on Dan's, a situation analysis, problem statement, message themes, targeted publics, and a year-long PR plan. The PR plan includes tactics using Facebook, Instagram, news releases, and eblasts to increase awareness of Dan's among Murray State students, Greek students, local residents aged 16-35, and local media outlets. The goal is to establish Dan's relevance and increase awareness and sales within one year.
These are the thing can help you in everthing
Este son las cosa que de puede ayudar en tus trabajo.
Ce sont la chose peut vous aider dans tout.
Estes são a coisa pode ajudá-lo em tudo.
The 3 Limbs of the Fractal WE-Economy: People, Synergy, and PurposeRod King, Ph.D.
In the last 50 years, there has been a structural change in economies at various levels: local, regional, national, international, and global. Each of the aforementioned economy is moving from what used to be an I-System, which is fragmented, to what is a We-System, which is increasingly networked. The Internet and decreasing cost of technology have played an important role in this transformation.
Today, pundits have various terms for describing the current networked economy: Collaboration Economy; Sharing Economy; Peer-to-Peer Economy; Global Village-Economy; We-Economy. In Shakespeare's play, Romeo and Juliet, an oft quoted remark is made by Juliet in a scene: "A rose by any other name would smell as sweet." Nevertheless, we prefer to refer to today's networked economy as the "We-Economy" because the term reflects the paradigm of 'Putting People First' which contrasts the older paradigm of 'Put Product First.'
In order to better understand and leverage the We-Economy, it is advantageous if it is simply and scalably visualized as a fractal living system. This presentation introduces novel ways of visualizing the fractal We-Economy, which as a living system can be considered to have 3 "limbs:" People, Synergy, and Purpose.
The document summarizes data breach statistics from the Identity Theft Resource Center (ITRC) as of November 15, 2016. It shows that there were 389 total breaches in 2016 affecting over 29 million records. Approximately 45% of breaches were in the business sector, affecting over 2.5 million records, while 36% were in the medical/healthcare sector with over 14 million records breached. Government/military breaches affected over 12 million records or 41% of the total.
1) The oil market is historically volatile due to inelastic supply and demand. When shocks occur from either side, large price changes are needed to restore equilibrium.
2) Global oil demand has steadily increased over time and is projected to continue growing, driven largely by developing nations like China and India. However, supply is also growing, led by US shale oil production, keeping prices low.
3) Saudi Arabia aims to regain control of OPEC by forcing compliance through low prices, though others argue it seeks to undermine competitors. Extended low prices could last until supply and demand rebalance.
It's time to conduct a PR agency search and you don't know where to begin. You're not alone - many people feel the way you do. This presentation is meant to help you organize your search and logically assess appropriate agencies that will meet your needs. You'll learn how to search for good candidates, narrow down the prospects, develop a Request for Proposal, assess agency responses and choose the best public relations firm to meet your needs. You'll also get tips on what to include in the contract.
Spurring Small Business Use of TechnologyAnn Treacy
The Aitkin County Web Diagnostics Program for Small Business aimed to help small businesses in Aitkin County utilize digital marketing and web services. Workshops on topics like e-marketing and social media were not well attended. The program then provided consultants to visit businesses individually, assessing their needs and providing recommendations. With an initial budget of $5,000, 12 businesses received assistance. Based on the success of this pilot, additional funding of $25,000 was received to expand the program across more areas. The individualized consultations proved more useful for businesses than workshops.
El documento proporciona instrucciones para un ejercicio familiar sobre la comunicación y la paz. Pide a los estudiantes que 1) elijan un medio de comunicación, 2) anoten 3 noticias actuales sobre injusticias que causan ausencia de paz, 3) sugieran cómo la justicia podría traer paz a cada situación. También pide que identifiquen organizaciones que trabajan por la paz y expliquen su origen, acciones y propósito.
El documento habla brevemente sobre el santo del que toma su nombre la persona, describiendo quién fue ese santo y por qué se celebra su día el 1 de noviembre, ya que todos los santos ayudaron a otras personas durante sus vidas.
"REST-SOA-View-Controller или Проектирование сервис-ориентированной системы с...AvitoTech
Егор Тафланиди (Redmadrobot)
Доклад будет включать в себя рассмотрения стека бизнес-логики, построенного с помощью автоматически сгенерированного кода, и сопряжение этого стека с сервером по всем REST'овым правилам. Вилка к розетке
"Построение рекомендательной системы на Python" Василий Лексин (Avito)AvitoTech
В своём докладе ведущий аналитик Avito Василий Лексин поделится опытом построения рекомендательной системы для всех general категорий. Из рассказа вы узнаете, как создать такую систему с нуля, в том числе: как подготовить данные, обучить модель и сгенерировать рекомендации.
Python Data Science meetup @ Avito 13.08.2016
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
It's time to conduct a PR agency search and you don't know where to begin. You're not alone - many people feel the way you do. This presentation is meant to help you organize your search and logically assess appropriate agencies that will meet your needs. You'll learn how to search for good candidates, narrow down the prospects, develop a Request for Proposal, assess agency responses and choose the best public relations firm to meet your needs. You'll also get tips on what to include in the contract.
Spurring Small Business Use of TechnologyAnn Treacy
The Aitkin County Web Diagnostics Program for Small Business aimed to help small businesses in Aitkin County utilize digital marketing and web services. Workshops on topics like e-marketing and social media were not well attended. The program then provided consultants to visit businesses individually, assessing their needs and providing recommendations. With an initial budget of $5,000, 12 businesses received assistance. Based on the success of this pilot, additional funding of $25,000 was received to expand the program across more areas. The individualized consultations proved more useful for businesses than workshops.
El documento proporciona instrucciones para un ejercicio familiar sobre la comunicación y la paz. Pide a los estudiantes que 1) elijan un medio de comunicación, 2) anoten 3 noticias actuales sobre injusticias que causan ausencia de paz, 3) sugieran cómo la justicia podría traer paz a cada situación. También pide que identifiquen organizaciones que trabajan por la paz y expliquen su origen, acciones y propósito.
El documento habla brevemente sobre el santo del que toma su nombre la persona, describiendo quién fue ese santo y por qué se celebra su día el 1 de noviembre, ya que todos los santos ayudaron a otras personas durante sus vidas.
"REST-SOA-View-Controller или Проектирование сервис-ориентированной системы с...AvitoTech
Егор Тафланиди (Redmadrobot)
Доклад будет включать в себя рассмотрения стека бизнес-логики, построенного с помощью автоматически сгенерированного кода, и сопряжение этого стека с сервером по всем REST'овым правилам. Вилка к розетке
"Построение рекомендательной системы на Python" Василий Лексин (Avito)AvitoTech
В своём докладе ведущий аналитик Avito Василий Лексин поделится опытом построения рекомендательной системы для всех general категорий. Из рассказа вы узнаете, как создать такую систему с нуля, в том числе: как подготовить данные, обучить модель и сгенерировать рекомендации.
Python Data Science meetup @ Avito 13.08.2016
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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