If you don't have any idea about branding and marketing, so this presentation is a very good brief to explore more about branding and it's essential elements to create a brand. Also it will lead you to the difference between digital marketing and offline marketing and how to build a successful marketing campaigns and tool kits.

1. Essam Ayman
Branding & Marketing Director
Citizenship Department
Microsoft Egypt

4. • Branding is not only about visuals.
• Branding is all things together; the way you look,
the way you behave, the way you communicate
with and the way you influence.
• 60% of your brand is visual. People care about first
impression.

10. 2. Strict adherence
to corporate
identity guidelines.
4. Integrated
communication.
3. Choose a noble
positioning.
5. Measurement
and evaluation.

11. Unknown Known
Known for
something
Known for
things are
different
Known for
the thing I
care about
Advocady