Branding
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Figurer fra bogen Branding - teorier, modeller, analyse af Heidi Hansen. Branding er en grundbog skrevet til studerende og ud over en grunding introduktion og en række levende eksempler og historier, rummer bogen selvstændige kapitler om bl.a. brandarkitektur, corporate branding, storytelling og oplevelsesbaseret branding.
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