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A.Boswell – Tuesday 17h30  19h
Laurène Vidal et Charlotte Maisonneuve – Groupe 234
« BRAND ME »
The Brand essence
THE BRAND IDENTITY SCHEME
Narrative STARMETHOD :
Situation
Task
Action
Result
Example : COCA-COLA
Origins : medicine based on coca leaf
Values : share it with friends and family, eco-friendly, quality
Personality : Red, zero, light; young and dynamic
Narrative : Christmas ( Santa claus transformed from green into red)
Physical appearance :steel can, glass bottle, red and white, logo is easy
to understand and to memorize.
First packaging transparent!
BRAND
IDENTITY
Benefits :
-traces into the
mind
The inside :
-originis
-culture
-values and
personnality The outside :
-physical appearance
-narrative
personnality
A.Boswell – Tuesday 17h30  19h
Laurène Vidal et Charlotte Maisonneuve – Groupe 234
Culture :American way of life
Benefits : refreshing, energy, fun, social life
Activity : Each person in the class made his own "brand me" to get to
know ourselves better and especially knowing how to sell ourselves on the
market.
Vocabulary :
 Marketable = Vendeur
 To put yourself at an advantage
 Glitch = pépin
CV
- You have to remember that the « ES section » is economics and social
sciences.
- The resume should not contain any spelling mistake, to be the most
professional and concrete in the eyes of his future employer.
- Make sure to not use MAKE or DO in your CV.

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Brande me anglais

  • 1. A.Boswell – Tuesday 17h30  19h Laurène Vidal et Charlotte Maisonneuve – Groupe 234 « BRAND ME » The Brand essence THE BRAND IDENTITY SCHEME Narrative STARMETHOD : Situation Task Action Result Example : COCA-COLA Origins : medicine based on coca leaf Values : share it with friends and family, eco-friendly, quality Personality : Red, zero, light; young and dynamic Narrative : Christmas ( Santa claus transformed from green into red) Physical appearance :steel can, glass bottle, red and white, logo is easy to understand and to memorize. First packaging transparent! BRAND IDENTITY Benefits : -traces into the mind The inside : -originis -culture -values and personnality The outside : -physical appearance -narrative personnality
  • 2. A.Boswell – Tuesday 17h30  19h Laurène Vidal et Charlotte Maisonneuve – Groupe 234 Culture :American way of life Benefits : refreshing, energy, fun, social life Activity : Each person in the class made his own "brand me" to get to know ourselves better and especially knowing how to sell ourselves on the market. Vocabulary :  Marketable = Vendeur  To put yourself at an advantage  Glitch = pépin CV - You have to remember that the « ES section » is economics and social sciences. - The resume should not contain any spelling mistake, to be the most professional and concrete in the eyes of his future employer. - Make sure to not use MAKE or DO in your CV.