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Branding and Identity Portfolio by brandDNA
- 2. branding? Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. - Jay Baer - ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA).
- 3. soul? It's like electricity - we don't really know what it is, but it's a force that can light a room. -Ray Charles - ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA).
- 4. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). branding + soul If a brand has a soul, it will carry it’s characteristic, it’s passion & it’s distintiveness to the souls of those who sees it and dream about it. - brandDNA -
- 5. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). we’re the DNA we study the brand & align the elements to the passion of the brand, so we could integrate the soul to the design and concept, and to share the brand’s passion and motivation with the consumers. - brandDNA -
- 6. + advertising campaign concept development + brand development identity program + creative conceptualization, illustration & copywriting (bahasa, english & chinese) + corporate & brand literatures - corporate profiles, - annual reports - brand catalogues + outdoor graphics & events - billboards, displays - event concepts & organizing + multimedia - corporate video profile - brands presentations - website designs & development + marketing, media research & analysis + media production services & project management ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). communications disciplines
- 7. government Indonesia Chronicle Balai Pustaka Perhutani Indonesia Kemitraan Partnership industry Chevron Indonesia BP Indonesia Multi Karya Asia Pasifik Menara Minimix Graha Logam retails Mitra Adiperkasa Umax Indonesia Emporium Pluit Mall Mall Koja Silverline Rentals & Logistic Smiling Tours Discovery Travelindo products Osim Indonesia Merck Indonesia Sanofi Aventis Osram Indonesia Asia Pratama Health finance & Insurance Panin Bank Bank BNI PT WOM, Tbk Sinar Mitra Sepadan Finance Bima FInance First Indo Finance BPR BDC Reliance Indonesia Asuransi Jaya Proteksi Pan Pacific Insurance property & capitol Bakrieland Development Agung Podomoro Group Citra Putra Realty Celebes Capital international Cerruti 1881 Dewalt's Power Tools Allswell Trading Singapore Wilson Sports Singapore Sentosa Development Corps. Singapore Brewers Tastyfood Industry Daewoo Motors Metro Singapore Swarovski Singapore Mevo Singapore Guocoland Group Nippon Paint Mondial Jewellery Malaysia Unilever Thailand Red Bull Thailand Jumeirah Dubai Upasana Food Ind, Russia ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). our clients
- 10. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). “to enhance the quality of people lifestyle via digital products.” The new icon embodies the company’'s basic values and vision, and the special type letter “e” simply symbolised the vision (eye) to bring “entertainment”,“excitement” and“enhancement” to our senses with the latest digital related products.
- 11. “ d e s t i n a t i o n s , c l o s e r ” 68 old identity: ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA).
- 12. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). “The combined letters ‘STARS’ appear to be a ship in motion, with a mission to carry out, pursue and accomplish any task at hand.” The new Starsindo signature is angle at an 68° to the right direction. In chinese cantonese business belief, the number ‘168’ signifies luck and good fortune. Incorporating a stroke symbolising the figure ‘1’ that is inclined to the “right” direction completes the story.
- 14. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). “to express the company’s rigid foundation and unsurpassed intergrity in providing ultimate protection & security to the market.” The unique red & blue celestial elements symbolized the harmony & balance of our lives – the chosen blue represents sincerity & trust; while the bright red express the passion and determination towards the prime business philosophy of the company. “protecting your interest at heart” further helps to conveys the company’s core business to the market.
- 16. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). The “shield” - which is a legendary device to protect one’s from harm, displays the robustness, security & strength of the company. The “shield” is formed by 3 elements – like a pair of protective and yet gentle hands embracing something precious & important. Within the “shield” the elements forms a initial “P”, metaphor a new bud, growing & prospering towards a full blossom, with everything in a forward progressive motion. The shades of blue color chosen symbolized the trust, reliability & commitment as the basic culture of the company.
- 18. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). “the identiy is based on Emporium Pluit being the center of attraction - a flashing new star on the horizon..” where passion is symbolized by the red and the crystal blue star guide the modern lifestyle towards the highest, brightest degree; followed by the name in freehand forward lettertype to illustrate the mall’s carefree character and eagerness to elevate a passionate, cool & trendy lifestyle.
- 19. Starsindo Logistics Brand identity Umaxindo Brand Icon Brand identity Asuransi Jaya Proteksi Brand identity “ d e s t i n a t i o n s , c l o s e r ” 68 KENCANA MANDIRI Pan Pacific Insurance Brand identity Insys Business Solutions Brand identity Emporium Pluit Brand identity Menara Konstruksi Indonesia Brand identity Fight Fit Combat Club Brand identity Cipta Kencana Mandiri Brand identity ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA).
- 20. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). Otogard Vehicle Protection System Brand identity First Indo Finance Brand identity Zhenzun Natural Products Brand identity Hong Yue Foods Brand identity FGD Expo Icon Brand identity GirlsOnly Sakura Fashion Brand identity Dressing Room Accessories Brand identity Merck 40 anniversary icon Brand identity SLS Bearing SIngapore
- 84. ©2016|brandDNA|Allrightsreserved. Nopartofthisportfoliomaybereproducedinanyformorbyanelectronicormechanicalmeans,photocopy,etcwithoutpermissionsofPTDinamikaNusaAbadi(brandDNA). pt. dinamika nusa abadi jalan danau agung 2 blok e13/1c lantai 4, sunter agung podomoro, jakarta utara 14350