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Brand Promotion Strategies
The document outlines strategies for brand promotion focused on targeting health-conscious women, emphasizing the importance of effective brand management and consistent messaging. It highlights the use of identity branding, digital marketing tools, and social media campaigns to convey messages of empowerment and natural care. Key elements include the brand's unique selling proposition (USP), logo design, and various forms of online engagement, including testimonials and informational content.
Brand Promotion Strategies
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- 2. Introduction • Branding dependson- • Effective brand management • Consistently communicating the correct Brand Message • Communicating the USP of the Product • Use of tools such as Logos, Jingles and Slogans.
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- 4. Brand Positioning andTargeting • Physical Health • Hygiene • Mental Health • No Infection Organic Health Consious • Safe • Protective • Biodegradable USP!
- 5. Target Audience • HealthConscious Women • Working Women • Elite Class Women • Independent Women • Well Educated • Sensitive Skin • Prefers Organic Over Synthetic
- 6. Identity Branding Brand Logoand Brand Communication • Logo Resembles- • Freshness • Confidence • Leaf denotes the protecting nature • Connection between nature and women and How both should be taken care of Gently...
- 7. • Credible Websiteand Quality Content • Blog Posts • Info-graphics • Webinars for Corporate Females and Other Female Groups • Testimonials from Doctors • Product Review • Online Surveys • Interview Releases Brand Content Promoting
- 8. Commercial Advertise • BrandAmbassador- • Strong Women giving a Strong Message... "Periods cannot stop you from achieving your goals" • Forest Adventure and Periods • Tagline- • “Eyeing to Protect You as well as Nature”
- 9. • Social MediaCampaigns • #Strong_As_Nature • #There_To_Care • Integrated Social Media Campaign • Twitter, Instagram, Facebook • Links landing to our Websites • Display Ads • Women Empowerment, Women Healthcare and Sanitary Health Websites Branding Via Digital Marketing
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