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Brand Image
Brand Organization Name: Pillars
Goals and Objectives
· Pillars intend to educate children about the Islamic religion in
a fun and entertaining manner.
· Pillars want to contribute to society in a positive and
meaningful manner by creating educative awareness of the
Islamic religion.
Plan: to meet the goals and objectives of the organization
Pillars is establishing new online learning portals that would
provide free and easy access to adults and children alike.
(March 9: March 15)
· The organization also intends to raise awareness in the public
regarding important questions and everyday religious issues that
individuals face. (March 16: March 22)
· Improving social media platforms by posting more about the
new events and weekly calendar. (daily update)
· But more options on the donation page to make it easier to
donate. (March 23: March 28)
Planned Activity and Timing:
· The planned activity will be to hold seminars and workshops
to create awareness in people about the organization.
· The planned activity will also involve having the attendees to
fill out surveys that would help the organization to understand
the demands and concerns of the people for whom the
organization has been established.
· The timing for the planned activities will be dedicated
according to the purpose of the activity. For instance, a
workshop or seminar would be an hour and a half long to keep
the attention of the people.
Perceptual Map Plotting:
Non-profit organizations that are dedicated to religious
awareness and help will be contacted to work in collaboration
with. The perceptual map is to accommodate the needs of the
people and organizations with whom Pillars interacts. The
perceptual map plotting will help develop a stronger blueprint
for all functioning areas of the organization Pillars. It would
enable people to work systematically to achieve the goals and
objectives that had been laid out.
Involvement
low cost
(+)
(-)
Brand ImageBrand Organization Name PillarsGoals and Objective

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Brand ImageBrand Organization Name PillarsGoals and Objective

  • 1. Brand Image Brand Organization Name: Pillars Goals and Objectives · Pillars intend to educate children about the Islamic religion in a fun and entertaining manner. · Pillars want to contribute to society in a positive and meaningful manner by creating educative awareness of the Islamic religion. Plan: to meet the goals and objectives of the organization Pillars is establishing new online learning portals that would provide free and easy access to adults and children alike. (March 9: March 15) · The organization also intends to raise awareness in the public regarding important questions and everyday religious issues that individuals face. (March 16: March 22) · Improving social media platforms by posting more about the new events and weekly calendar. (daily update) · But more options on the donation page to make it easier to donate. (March 23: March 28) Planned Activity and Timing: · The planned activity will be to hold seminars and workshops to create awareness in people about the organization. · The planned activity will also involve having the attendees to fill out surveys that would help the organization to understand the demands and concerns of the people for whom the organization has been established. · The timing for the planned activities will be dedicated according to the purpose of the activity. For instance, a workshop or seminar would be an hour and a half long to keep the attention of the people. Perceptual Map Plotting: Non-profit organizations that are dedicated to religious awareness and help will be contacted to work in collaboration
  • 2. with. The perceptual map is to accommodate the needs of the people and organizations with whom Pillars interacts. The perceptual map plotting will help develop a stronger blueprint for all functioning areas of the organization Pillars. It would enable people to work systematically to achieve the goals and objectives that had been laid out. Involvement low cost (+) (-)