Brand Experience By Consumers
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Consumers cross four stages to reach to the 5th stage of Brand Loyalty that ensures brand equity and market share. (Sajid Imtiaz)
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Responsible citizens should make queue at van stops countrywide particularly for senior citizens. (Sajid Imtiaz)
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- 1. Stages of Brand Experience Recognition Awareness Loyalty Trial Preference Brand Awareness is the 1st stage. Brand Trial the 3rd stage that means consumers have bought and tried the brand. Brand Loyalty is the 5th stage in which consumers demand for the brand and will travel certain distance to find it. Furthermore, brand equity is the result of brand loyalty. Sajid Imtiaz: Creative Director, Xnine Communication