Brand Equity Mumbai

Brand Equity 2009 - Mumbai Questions from Brand Equity 2009, Mumbai Edition. Compiled for your viewing by March Ahead

Brand Equity 2009 - Mumbai Prelims

Question 1 Mr. Foster of Crompton and Greaves was the first person in India to own a _______ Ans. Car

Question 2 DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________ Ans. 360 Degrees Feedback

Question 3 Sila Petit was India’s First Lady Pilot. Who was her famous brother Ans. JRD Tata

Question 4 Which type of companies try to qualify for the ‘Geneva’ seal? Ans. Watch Making

Question 5 Melinda Gates recently said “There are very few things banned in our house like _______ and ________ Mills and Boon Fish and Chips Ipods and Iphones Ans. C

Question 6 If 16 annas = 1 Rupee then Rs. 15 = 1 Mohur 1 Cowry 1 Cent Ans. A

Question 7 In 1952, Walter Cronkite’s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term? Ans. Anchor

Question 8 The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions Ans. Euthanasia

Question 9 Karmali station has been voted the most tourist friendly station. In which Union Territory is it? Ans. Goa Derek gave everybody 1 mark for this. I think this is because he goofed up since Goa is a state.

Question 10 13 Billion ___________ bags are handed to British shoppers every year Ans. Plastic

Question 11 Dharavi : Mumbai Bronx : New York Faveks : ?? Ans. Rio de Janeiro

Question 12 According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________ Innovation Ideation Segmentation Ans A

Question 13 Monopsony is a situation where there is only one Banker Buyer Seller Agent Ans. A

Question 14 Which city’s name appears below the brand name Haldiram Ans. Nagpur

Question 15 What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions Ans. The $ 64,000 question

Question 16 Correction Corporation of America is the largest operator of _______ in the USA Ans. Prisons

Question 17 Grey Goose is one of the best brands of _______ Ans. Vodka

Question 18 Which of these companies had to buy the rights to their name from a hotel chain? Wipro Google Intel Dell Ans. C

Question 19 The Devil’s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983 Ans. Advocate

Question 20 The copyrights on which Indian’s work expired on 1 st January 2009 Ans. Mohandas Karamchand Gandhi

Question 21 Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why? Ans. Woodstock

Question 22 After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe Ans. Zinedine Zidane

Question 23 What appears between the words Wal and Mart in their logo (specific answer) Ans. 5 pointed star!

Question 24 You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face? Ans. Ramalingam Raju

Question 25 Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants? Ans. Ferozebad. This district is famous for the manufacture of bangles.

Question 26-30 Pictures of Mr. Hiranandani Vadilal Ice Cream Commercial Logo of Deccan Chargers Picture of Raj Kumar Santoshi De Beers Commercial

Brand Equity 2009 - Mumbai Finals

Brand Equity 2009 - Mumbai Round I Multiple Choice

Question 1.1 M.N. Srinivas, in a book titled “Caste – Its 20 th Century Avatar” coined which of the terms below Late Swing Vote Bank Cash for Votes Ans. B

Question 1.2 6 __________ have won 5 Golds in Olympics using Yamaha products Pole Vaulters Archers Shooters Ans. B

Question 1.3 Which of the following is a trip to the Maldives on a sail boat of the given name Dhoni Cruise Holidays Yuvraj Cruise Holidays Gayle Cruise Holidays Ans. A

Question 1.4 Building, Blending, Muddling, Rolling and Layering are all terms associated with which of the following products Wallpaper Cocktails Parathas Ans. B

Question 1.5 The shorter Oxford Directory removed 65,000 of these before printing its 6 th Edition Commas Capitals Hyphens Ans. C

Question 1.6 What is the name given to a vehicle in rural India made by fitting an engine onto a cart. This vehicle requires no license / no registration etc. Jugad Muft Sanchay Ans. A

Brand Equity 2009 - Mumbai Round II

Question 2.1 In 1983 a Korean Airlines plane was shot down by the USSR for violating its airspace. The event led to Ronald Reagan releasing which technological facility for Civilian use? Ans. Global Positioning System

Question 2.2 What is the ‘Wife Acceptance Factor’ Ans. The addition of certain ‘aesthetic’ or design features to hi technology items to make it more appealing to the wife.

Question 2.3 General Insurance paid Rs. 50 Cr. ICICI Lombard paid Rs. 1.50 Cr. LIC paid Rs. 55 Lakhs What was the ‘incident’ that led to these payments Ans. The 26 th November Terrorist attack

Question 2.4 What is Poorism? Ans. Tourism of Poverty Stricken Countries like Ethiopia and (for shame) India etc.

Question 2.5 This institution will not associate with practitioners of : ‘ Bioethical' violations such as birth control ``Morally dubious'' experiments such as stem cell research Drug abuse Polluting the environment Contributing to widening divide between rich and poor Excessive wealth Creating poverty Ans. The Vatican. The abover are known as “The Seven Social Sins”

Question 2.6 The ____________ __________ costume is the only ‘non Service’ uniform to have been granted a patent in the US Ans. The Playboy Bunny

Brand Equity 2009 - Mumbai Round III Visuals

Question 3.1 Identify this book Ans. Imagining India by Nandan Nilekani

Question 3.2 Identify this animal Ans. Beluga Whale which gives Caviare

Question 3.3 Identify this duo Ans. Packard and Hewlett of HP

Question 3.4 Identify the product being advertised Ans. Brylcreem. The only product Kishore Kumar advertised

Question 3.3 What is this product? Ans. Microsoft Money

Question 3.6 Identify the person* Ans. Dheeraj Gupta of Jumbo King * Picture not the same as shown in the quiz

Brand Equity 2009 - Mumbai Round IV

Question 4.1 Since 2005, what is unique about power bills from Reliance Energy? Ans. From March 2005, Reliance Energy have been issuing Braille Bills

Question 4.2 The FBI used to refer to these things as Funny Little YNs. What is this product which is fairly common in use today Ans. Funny Little YELLOW NOTES . This is a reference to Post Its from 3M

Question 4.3 In the early part of its history, the Congress used to charge 4 annas as joining fees for membership. Later, at Gandhiji’s request, this was scrapped and replaced with what condition? Ans. They had to buy Khadi

Question 4.4 In medieval times, rhino horns were very popular for drinking. Why? Ans. The Rhino horns were useful for detecting poisons (they changed colour).

Question 4.5 In January 2005, donations to charity via credit cards showed an increase of 200% vis a vis January 2004. Why? Ans. The Tsunami in December 2004

Question 4.6 What is calculated by Income Method Output Method Expenditure Method Ans. The Gross Domestic Product (GDP) of a country

Brand Equity 2009 - Mumbai Round V Audio Visual (Not Possible to Reproduce)

Question 5.x Indentify person in video (Bernie Madhoff) Who is singer of a song where Lambhorgini is mentioned (Acorn) Identify the message of the brand being shown in video (You drink, we drive… for safe driving in Mumbai) Audio – Identify the Movie (Aa Dekhe Zara) Video showing theme song of Love Story (instrumental) Audio – Identify Singer (Fergie)

Brand Equity 2009 - Mumbai Round VI Knock Out

Question 6.1 What is ISRO equivalent of Google Earth Ans. Bhuvan Deutsche Bank Eliminated

Question 6.2 Heineken is the No. 2 Beer import of the US. What is the No. 1 Beer import? Ans. Corona JM Financial Eliminated

Question 6.3 You have heard of Y Class and J Class fares while travelling by air. What is X class ? Ans. Tickets given to employees Pinstorm Eliminated

Question 6.4 Who is the CEO of Air Voice Mobile Company Ans. Sanjay Singhania in the movie Ghajjini Axis Bank Eliminated

Brand Equity Mumbai

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