De vernieuwde Printmedia Leermap, met 40 praktisch uitgewerkte oefeningen voor in de klas. Uitgegeven door GRAFOC|Printmedia Opleidingscentrum, en in opdracht van GRAFOC door Het Beroepenhuis in 2013 herwerkt, incl linken naar de eindtermen.
Brand Advocates Case study_VANISH China 2012 Advocacy Asia
The document discusses relationships between colleagues, family, and friends. It mentions creating real consumer advocates who genuinely act on behalf of others. The end mentions Vanish Stain Remover in China in 2012.
De vernieuwde Printmedia Leermap, met 40 praktisch uitgewerkte oefeningen voor in de klas. Uitgegeven door GRAFOC|Printmedia Opleidingscentrum, en in opdracht van GRAFOC door Het Beroepenhuis in 2013 herwerkt, incl linken naar de eindtermen.
Brand Advocates Case study_VANISH China 2012 Advocacy Asia
The document discusses relationships between colleagues, family, and friends. It mentions creating real consumer advocates who genuinely act on behalf of others. The end mentions Vanish Stain Remover in China in 2012.
Brand Advocates Case study_Huggies China 2012 Advocacy Asia
This document discusses building relationships between colleagues, family, and friends. It suggests creating real advocacy and being genuine advocates who take actions for others. References are made to Huggies diaper pants in China in 2012.
The document discusses the importance of social recommendations and advocates in influencing consumer purchasing decisions. It notes that the most powerful selling occurs from consumer to consumer rather than marketer to consumer. It advocates for companies to identify and nurture real consumer advocates within their follower base who will authentically recommend products and help influence new users through their actions and recommendations over passive followers.
This document discusses the power of word-of-mouth marketing in China and how it can be a potential game changer. It notes that word-of-mouth recommendations from friends and family are highly trusted in China due to the history of government control of information. Marketers in China are looking to generate "earned media" through advocacy marketing using trusted consumers as brand advocates to spread positive messages about products through their social networks in authentic ways. An example is provided of a brand that built a community of over 30,000 brand advocates in China.
Dettol Handwash Australia 2011_Case studyAdvocacy Asia
The document discusses a marketing campaign by Dettol to launch its new No Touch Hand Wash System. The campaign aimed to increase brand awareness, penetration, and category growth through word-of-mouth marketing. It selected influential mothers as advocates to test and provide feedback on the product. This led to over 1 million conversations about the product within 3 months and a 38% increase in Dettol's brand penetration, achieving its #1 market share position in liquid hand wash. The campaign demonstrated how word-of-mouth marketing can significantly boost sales through authentic recommendations.
Brand Advocates Case study_Huggies China 2012 Advocacy Asia
This document discusses building relationships between colleagues, family, and friends. It suggests creating real advocacy and being genuine advocates who take actions for others. References are made to Huggies diaper pants in China in 2012.
The document discusses the importance of social recommendations and advocates in influencing consumer purchasing decisions. It notes that the most powerful selling occurs from consumer to consumer rather than marketer to consumer. It advocates for companies to identify and nurture real consumer advocates within their follower base who will authentically recommend products and help influence new users through their actions and recommendations over passive followers.
This document discusses the power of word-of-mouth marketing in China and how it can be a potential game changer. It notes that word-of-mouth recommendations from friends and family are highly trusted in China due to the history of government control of information. Marketers in China are looking to generate "earned media" through advocacy marketing using trusted consumers as brand advocates to spread positive messages about products through their social networks in authentic ways. An example is provided of a brand that built a community of over 30,000 brand advocates in China.
Dettol Handwash Australia 2011_Case studyAdvocacy Asia
The document discusses a marketing campaign by Dettol to launch its new No Touch Hand Wash System. The campaign aimed to increase brand awareness, penetration, and category growth through word-of-mouth marketing. It selected influential mothers as advocates to test and provide feedback on the product. This led to over 1 million conversations about the product within 3 months and a 38% increase in Dettol's brand penetration, achieving its #1 market share position in liquid hand wash. The campaign demonstrated how word-of-mouth marketing can significantly boost sales through authentic recommendations.