The document outlines the SCAMPER method for brainstorming, offering a series of questions under seven categories: substitute, combine, adapt, modify, eliminate, and rearrange. It emphasizes thinking creatively about products, services, and ideas by exploring new uses and alterations, along with providing practical examples. The document also includes links for further reading and inspiration related to creativity and innovation.

1. Brainstorming
The SCAMPER method

2. Substitute
Combine
Add / adapt
Modify / maximize / minimize
Put to other use
Eliminate
Rearrange or reverse

3. Question # 1
What can we substitute?

4. Examples of questions to ask
 What other purpose?
 What other values?
 What other products / services?
 What other competencies?
 What other technologies?
 What other methods?
 What other times?
 What other places?
 What other shapes / colours?
 What other components / materials / parts?

5. Question # 2
What can we combine?

6. A keyboard
combined with
solar panels.
http://www.logitech.com/

7. A closet combined
with a mirror.

8. A table combined with a lamp

9. Questions to ask
 What technologies can be combined?
 What parts / materials can be combined?
 What people can be combined?

10. Question # 3
What can we add or adapt?

11. http://urbanfarmers.com/productsservices/uf-globe/
What can happen when a greenhouse is
added to the roof of a supermarket or
farmer’s market?

12. Questions to ask
 What ideas outside my field can I use / add?
 What products / services can I learn from?
 What people can I learn from?
 What different contexts can I put my concept in?
 Which extra function can be added?
 What photo or sound can be added?
 What color or form can be added?

13. Question # 4
What can we modify,
maximize and/or minimize?

14. Questions to ask
 What can be made larger / taller / bigger?
 What can be exaggerated / overstated?
 What can be made smaller / lighter?
 What can be duplicated / repeated?
 What can be increased in frequency?

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16. Question # 5
What can we
put to other use?

17. A butter holder put to other use as a soap holder

18. A bicycle put to other use as a wheelchair
http://cyclist.sanspo.com/143432

19. How could improved bicycle infrastructure
in cities be used to simultaneously
 help increase sales of shops?
 reduce congestion in cities?
 improve the environment?
http://www.slideshare.net/frankcalberg/bicycle-friendly-cities

20. Questions to ask
 What else can the product / service be used for?
 Who else can the product / service be used by?
 How would a child use it? An elderly person?
 How would people with diabilities use it?
 What new ways are there to use it in its current form?
 What other possible uses are there if it’s modified?
 Can I use it in other industries?
 Can I use it in other markets / places?

21. Question # 6
What can we
eliminate / subtract?

22. https://www.pinterest.com/pin/348466089890760140/
A tree eliminated the
need for a parasol.

23. What if lecture halls at university buildings
were removed or redesigned as
 individual, quiet study booths, and/or
 workshop rooms for small groups?

24. Questions to ask
 What is nonessential or unnecessary?
 What would happen if it was made smaller?
 What would happen if which rules are eliminated?
 How can it be made more simple?
 How can it me made smaller / lower / shorter / lighter?
 What parts can be removed without changing its function?
 In which different parts could it be split?

25. Question # 7
What can we
rearrange or reverse?

26. What if external people are
involved in what companies do?
https://delicious.com/frankcalberg/crowdsourcing

27. Questions to ask
 What can be moved?
 What can be arranged in a different way?
 What can be turned / twisted?
 What can be reversed / turned up side down?

28. Further sources of inspiration
http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf
http://www.brainstorming.co.uk/tutorials/scampertutorial.html
http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html
http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/
http://fosenabling.wetpaint.com/page/Scamper
http://litemind.com/scamper/
http://www.managementexchange.com/blog/so-you-want-be-creative-genius
http://www.mycoted.com/SCAMPER
http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq
http://thinkjarcollective.com/tools/thomas-edisons-creative-thinking-habits/

29. Thank you for your interest. For further inspiration
and personalized services, feel welcome to visit
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Have a great day.