The document is a social media buzz report on BP from February 17, 2010 to August 18, 2010. It found that Twitter dominated discussions while overall buzz decreased dramatically. Sentiment was mostly negative toward BP and decreased over time. Mentions of boycotting BP decreased and were a small share of discussions, though posts liking boycotts increased. Timeline data showed spikes and decreases in buzz around negative news events for BP.

1. BP Social Buzz Report
18.08.2010 / Mike Schwede / Source: Sysomos MAP
Foto John E. Lester

2. Overview (17 Feb 2010 to 18 Aug 2010)
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3. Twitter dominates, Buzz decreases dramatically
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4. Sentiment Trend
Sentiment Brand Comparison 17 Feb 2010 to 18 Aug 2010
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5. Boycott BP: Decreasing and a small share of voice
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6. Boykott BP: But much more likers
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7. Buzz in the timeline
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8. Buzz in the timeline
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9. Buzz in the timeline
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10. Buzz in the timeline
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11. Buzz in the timeline
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12. Buzz in the timeline
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13. Buzz in the timeline
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14. Mike Schwede, Strategic Consulting & Social Media, Board
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