BookletRAW2

ave Carnie has pissed off a lot of people; he has also earned many wholesome belly laughs with mere words on paper—no easy task in today’s visual cultur
Regardless of what he has to say, Carnie knows how to hook readers into listening.With A Rant Carnie wanders his way through the world revealing th
erplexities of 21st century with his signature brand of writing. Using his frame of reference—a life immersed in skateboard culture and his days as an edito
of Big Brother magazine—he grapples with and weighs in on ubiquitous cultural phenomenons from Twitter to selfies.Throughout, Carnie gets a helping
nd from the friends he’s made during his riotous ride as a writer and editor.These friends include alumni of the Jackass crew Steve-O and Johnny Knoxvi
and some of the most talented characters to ever step on a skateboard like Rodney Mullen.Though Carnie isn’t quite of age to claim he walked uphill both
ways to school, he dons his preaching hat and calls it as he sees it in thispart-memoir, part-manifesto. Refreshing. Honest. Laughable.The Dave Carnie wa
ave Carnie used to teach English in an Californian elementary school. Before causing any lasting psychological damage to the youth of America, he becam
n editor at Big Brother magazine—a magazine infamous for its hold-no-punches renegade style of publishing. Since Big Brother ceased to be published i
2004, many have tried to define Carnie and his editorial direction at the magazine, but Carnie will tell you that they just did what they thought would be
unny. Carnie currently lives in California and is the editor-at-large of King Shit magazine.Written for the modern woman,The Classy Girl’s Guide over-
auls classic late night eats, offering over eighty quick and easy recipes for that post-bar pick me up. Filled with delicious comfort food recipes, cocktail idea
and pre-emptive authentic hangover cures, this sassy compilation is destined to be the guide for all women who enjoy both a social and healthy lifestyle
With its spontaneous yet affordable recipes, this book is perfect for any late night, regardless of whether it’s after the bar, or a particularly long shift. It is ma
th a mind to satisfy cravings without the guilt, with portions that can easily be expanded for entertaining. Complete with stylish food snapshots and playf
anecdotes, this book bursts with a high energy and humor that is contagious. Bold, fresh, and deliciously saucy, this classy cookbook is a must have for any
ight, mood, or season.It is the year 2068, and the 53 internationally recognized genders are illegal.Twenty years ago society abandoned these distinctions i
favour of homogeneity under the act labeled Proposition G. Although the conflict is fading from memory, the unity promised under Proposition G has
proven to be false and enthusiasm has begun to wane.The legislation was supposed to unite the world, liberating people from the gender categorizations o
he past, but it has gone too far. Now there is no freedom or self-expression, only harsh rules, conspiracies, punishment, and terrible consequences for all wh
dare identify.When 17-year-old Mickey’s parents are arrested for non-compliance, the underground rebellion shifts and society begins to collapse. Mickey
and the other children of the rebels are suddenly thrust into the middle of a conflict they cannot understand, unsure where their parents have gone or wha
hey were fighting for.Thus begins a dangerous journey to find their parents, uncover the truth about the world, and discover who they really are. Cain shar
her experiences as a recovering anorexic who learns to challenge her core beliefs, control her symptoms, and silence her self-destructive inner voice at an
npatient eating disorder program in Toronto. Cain takes her readers from her initial assessment, all the way through to her last day and includes her many
attles with staff, new friendships, mental breakdowns and breakthroughs. In her debut book, Cain gives readers an authentic glimpse of rehabilitation from
ating disorders and mental illness. She has been in recovery from anorexia and major depressive disorder since 2012. Cain now works as a freelance digita
marketer. Cain’s blog, HarbourForRecovery.com, works to aggregate news and stories to offer support to individuals recovering from eating disorders and
ental illnesses. Cain also travels throughout North America speaking at conferences, high schools, and eating disorder treatment facilities to spread the po
ive messages of her blog and now, her book. Ali Ebright is the vivacious, independent woman behind the extremely popular website gimmesomeoven.com
Originally a food blog, Gimme Some Oven has expanded to become a full-scale lifestyle website, boasting recipes, DIY, and contributing writers.With a
ombined social media following of 187,000, Ali has a highly engaged relationship with her followers, posting several times a day across all channels. Mult
talented, Ali is a cook, baker, writer, and photographer, and is quickly becoming an icon in the culinary world. She lives in Kansas City, surrounded by her
osest girlfriends and puppy Henry. A.I. Frances holds a bachelor’s degree in sociology from McGill University and a master’s of fine arts in creative writin
from the University of Guelph. Frances is fluent in both English and French, and has previously contributed several gender-related articles and words to
ookie Magazine and Maclean’s. Frances currently teaches undergraduate creative writing courses at Concordia University. Dave Carnie has pissed off a lot
eople; he has also earned many wholesome belly laughs with mere words on paper—no easy task in today’s visual culture. Regardless of what he has to sa
arnie knows how to hook readers into listening.With A Rant Carnie wanders his way through the world revealing the perplexities of 21st century with h
signature brand of writing. Using his frame of reference—a life immersed in skateboard culture and his days as an editor of Big Brother magazine—he
rapples with and weighs in on ubiquitous cultural phenomenons from Twitter to selfies.Throughout, Carnie gets a helping hand from the friends he’s mad
uring his riotous ride as a writer and editor.These friends include alumni of the Jackass crew Steve-O and Johnny Knoxville and some of the most talente
characters to ever step on a skateboard like Rodney Mullen.Though Carnie isn’t quite of age to claim he walked uphill both ways to school, he dons his
reaching hat and calls it as he sees it in thispart-memoir, part-manifesto. Refreshing. Honest. Laughable.The Dave Carnie way. Dave Carnie used to teac
English in an Californian elementary school. Before causing any lasting psychological damage to the youth of America, he became an editor at Big Brothe
agazine—a magazine infamous for its hold-no-punches renegade style of publishing. Since Big Brother ceased to be published in 2004, many have tried
efine Carnie and his editorial direction at the magazine, but Carnie will tell you that they just did what they thought would be funny. Carnie currently live
in California and is the editor-at-large of King Shit magazine.Written for the modern woman,The Classy Girl’s Guide overhauls classic late night eats,
ffering over eighty quick and easy recipes for that post-bar pick me up. Filled with delicious comfort food recipes, cocktail ideas, and pre-emptive hangove

2
CONTENTS
3 Company Info & Mission Statement
4 SWOT
6 The Classy Girl’s Guide to Eating Late and Eating Well
Tip Sheet
Marketing Summary
P&L
22 Genderless
Tip Sheet
Marketing Summary
P&L
34 Empty: Learning to Silence My Anorexic Voice
Tip Sheet
Marketing Summary
P&L
48 A Rant: The World According to Dave and Friends
Tip Sheet
Marketing Summary
P&L

3
ECW Press stands for Entertainment, Culture, Writing. The
Toronto-based publisher is focused on publishing books about
pop culture, political analysis, sports, and biographies/memoirs.
Through innovative marketing and promotion, ECW Press applies a
controversial perspective to the hottest current subject matter.
ECW Press is one of Canada’s largest independent book publishers.
They have published almost 1,000 books since 1974 and have 50
new titles featured in their forthcoming spring catalogue. ECW
Press has been named one of Canada’s most diversified publishers
by Publishers Weekly.
RAW stands for Revealing Authentic Words, which is what we do.
We publish both fiction and nonfiction for and about the Millennial
Generation. The world is rapidly changing, and our work reflects
societal developments; we strive to deliver current, relevant content.
As forward-thinking members of the Millennial Generation we not
only take on controversial issues, but also look at them with a fresh
and different perspective.

4
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• Receive credibility and contacts through
parent press ECW
• We focus on delivering timely and
relevant books
• Alternative perspectives on current topics
• Diverse booklist that is united by a
common goal
• Can compete in traditional and online
publishing spheres
• Our core target audience, the Millennial
Generation, is a larger group of readers
than the Baby Boomer Generation giving
us a large readership
• New and unknown, may be hard to get
authors
• Aiming at an audience that has not
historically bought large amounts of books,
but are now one of the largest readership
bases
• American market/author focus prevent us
from getting Canadian grants
• Having channels in America and Canada
means having separate marketing
campaigns/market demands
• We don’t have financial backing to splurge
on extensive marketing campaigns
• Expand ECW audience to the Millennial
Generation audience through focus on
digital/online production and marketing
• Reach subculture audiences that are often
missed by large publishing houses
• Give honest perspective to atypical topics
• To publicize topics and issues that are
typically overlooked
• May alienate older, more traditional
audiences
• Markets don’t usually respond quickly
to change; some off our books may be
detrimentally ahead of their time
• Canadian Book Grants may get cut,
impacting half of our titles
• Risk of millennial audience not seeing value
in purchasing books that have gone through
a traditional publishing process

5
PROFITAND LOSS
SUMMARY
TITLE
The Classy Girl’s Guide
to Eating Late and Eating Well
Genderless
Empty
A Rant
Total Profitability
$ 5,163
$ 1,626
$ 7,303
$ 16,632
$ 30,724

THE
Girl’sGuide
Classy
TOEATINGLATE
ANDEATINGWELL
ali ebright creator of gimme some oven

7
The Classy Girl’s Guide
to Eating Late and Eating Well
Ali Ebright
Photographer: Ali Ebright
SALES HANDLE
Taking the guilt out of 3 a.m., these recipes revamp
the most forbidden late-night eats for the modern
foodie.
DESCRIPTION
Written for the modern woman, The Classy Girl’s
Guide overhauls classic late-night eats, offering
eighty quick and easy recipes for that post-bar pick-
me-up. Filled with delicious comfort food recipes,
cocktail ideas, and pre-emptive hangover cures, this
sassy compilation is destined to be the guide for all
women who enjoy a social lifestyle. With its simple
and affordable recipes, this book is perfect for any
late night, regardless of whether it’s after the bar,
or a particularly long shift. It is made with a mind
to satisfy cravings without the guilt, with portions
that can easily be expanded for entertaining.
Complete with stylish food snapshots and playful
anecdotes, this book bursts with contagious energy
and humor. Bold, fresh, and deliciously saucy, this
classy cookbook is a must have for any night, mood,
or season.
CKBO29000 Cooking / Entertaining
CKB070000 Cooking /Methods / Quick & Easy
COOKBOOKS
8.5 X 10 • 192 pages
100 colour photographs
RELEASE DATE
October 13th, 2015
ON SALE DATE
October 27th, 2015
RETAIL PRICE: $24.95
ISBN-13: 978-1-55487-654-5
FORMAT
Paperback

8
AUTHOR INFORMATION
Ali Ebright is the vivacious, independent woman behind the
extremely popular website gimmesomeoven.com. Originally a
food blog, Gimme Some Oven has expanded to become a lifestyle
website, boasting recipes, DIY tips, and contributing writers. With
a combined social media following of 187,000, Ali has a highly
engaged relationship with her followers, posting several times a
day across all channels. Multi-talented, Ali is a cook, baker, writer,
and photographer, and is quickly becoming an icon in the culinary
world. She lives in Kansas City, surrounded by her closest girlfriends
and puppy Henry.
RIGHTS HELD
North American, English Language
AUDIENCE
• Cosmopolitan women, age 20-40
• Modern, single women living in the city who enjoy a social
lifestyle and comfort foods while still being health conscious
• Independent, forward thinking women who are willing to spend
extra income on entertainment
• Style-conscious consumers who appreciate aesthetic value
• Busy women who appreciate simplicity and affordability in a
recipe
• Women looking for a gift for friends, daughters, and colleagues
in the holiday/party season
• Women who like a drink and a snack with friends, or on their
own late at night
AUTHOR
HOMETOWN
Kansas City, Missouri
AUTHOR PLACE OF
RESIDENCE
Kansas City, Missouri
DISTRIBUTION
Canada & USA

9
COMPARABLE TITLES
One Pan, Two Plates: More Than 70
Complete Weeknight Meals for Two by Carla
Snyder and Jody Horton
• Published by Chronicle Books, 2013
• Paperback, 208 pg
• $28.95
• ISBN: 9878-1452106700
I Like You: Hospitality Under the Influence
by Amy Sedaris
• Published by Grand Central Publish-
ing, 2008
• $17.99
• ISBN: 978-0446696777
COMPETING TITLES
The Oh She Glows Cookbook: Vegan Reci-
pes to Glow from the Inside Out by Angela
Liddon
• Published by Penguin, 2014
• $29.00
• ISBN: 978-0143187226
• Lifetime sales 48,000 copies
My Drunk Kitchen: A Guide to Eating,
Drinking, and Going with Your Gut by
Hannah Hart
• Published by Dey Street Books, 2014
• Hardcover, 240 pg
• $28.50
• ISBN: 9780062293039
Cooking (for A**holes): Terrible things I’ve
done. Tasty apologies. Little to no remorse by
Zach Golden
• Published by Adams Media, 2014
• $14.99
• ISBN: 9781440580734
EBRIGHT
THE
Girl’sGuide
Classy
TOEATINGLATE
ANDEATINGWELL
ali ebright creator of gimme some oven
THECLASSYGIRL’SGUIDEtoeatinglateandeatingwell
One of my favorite things on earth is getting to spend time with
good people and good food. That’s why I wrote this cookbook!
A girl’s gotta eat. And never is this more true than when she is
going out. Bruschetta, cosmos, pizza, and nachos: The Classy
Girl’s Guide revamps and restyles all of the foods you crave
during a night out with your pals.
With over eighty quick and easy recipes for everything from
cocktails to pre-emptive hangover cures, this cookbook has
your girls’ night covered. Stock up on my Pantry Picks and
enjoy these surprisingly affordable and delicious late night
snacks, whenever the mood hits.
Cheers,
RAW Content, Vancouver
www.raw.com
Distributed by Jaguar Book Group in Canada
Distributed by Legato Publishers Group in USA
Jacket Design by Taryn Hardes
Printed and bound in Canada
ISBN 978-1-55487-654-5
Price: $24.95
Who's readyfor a Girls’Night Out?
ALI EBRIGHT is the voice behind the
extremely popular lifestyle and food blog
gimmesomeoven.com. Multi-talented, Ali is
a cook, baker, writer, and photographer, and
is quickly becoming an icon in the culinary
world. She lives in Kansas City.
“The ClassyGirl’s Guide has perfected the girls’night out
in all of itsvodka-drinking,pizza-loving glory.”
- Hannah Hart,author of MyDrunkKitchen
“Get the ladies together,uncorka bottle ofwine,
and dig into this bookfor a perfect girls’night.”
- Cosmopolitan
“Finally! Easysnacks that can keep upwith mydrinking!”
-AmySedaris,actress and author of
I LikeYou: HospitalityUnder the Influence
Ali

10
TABLE OF CONTENTS
The cookbook is organized to follow the basic order of a night out, with an introduction and five
sections. Each section will have a title with a smaller, humorous thematic subtitle below. The final copy
will have a list of all recipes with their corresponding page numbers below the appropriate header. Each
section will contain large, full color images, various recipes, and funny anecdotes from Ali throughout.
1. Introduction: Invite to the Party, BYOB!
An introduction to the author or ‘host.’ Offers a look into Ali’s past, passions, and love of food and
drinks with her girlfriends. Tone: humorous, intimate, excited
2. Ali’s Pantry Picks
A list of all the must-have ingredients and substitutes for the Classy Girl to have on hand
3. Cocktails: also known as Social lubricants
Features tasty cocktail recipes for entertaining. Easy to make in-home. Each comes with a photo and
is interspersed with funny stories/anecdotes
4. Late Night Snacks: also known as Pretending you eat like a lady
Perfect quick and delicious snacks for a post cocktail nibble or pre-cocktail appetizer
5. Midnight Feasts: also known as OMG it’s 3 a.m. why am I SO hungry
These recipes are not for the faint of heart. Comfort and drunk foods of North America redefined
for the kitchen and the health conscious woman. Simple, affordable, delicious alternatives
6. The Morning After: also known as Who am I? Where am I? And can I get a burger?
Drink and food recipes to help cure that hangover and get you out of bed
7. Index
To help the reader navigate the book

11
SAMPLE RECIPIES
Apple Nachos
“A fresh twist on a classic treat”
Prep: 10 min Total: 10 min
Yield: 5-7 servings
Ingredients:
5 medium tart apples: peeled, cored, and
sliced thinly
1 jar caramel sauce
1-2 lemon’s juice
30 large marshmallows
1/3 cup butter, cubed
1/2 cup chopped peanuts or pecans
1/2 mini chocolate chips
Directions:
After you have sliced your apples, dip
them in lemon juice to keep them from
browning, and set them aside.
In a large saucepan melt marshmallows
and butter over medium heat, stirring
often. When melted, take off the heat and
set aside.
Arrange apple slices on a large platter.
Drizzle with caramel sauce and the
marshmallow mixture. Sprinkle chopped
peanuts and chocolate chips on top and
serve while warm.
*note: excerpt originally appeared on
GimmeSomeOven.com
Three Ingredient Nutella Croissants
“The perfect lazy sunday breakfast”
Prep: 15 min Total: 40 min
Yield: 12 croissants
Ingredients:
1 package of puff pastry (2 sheets)
1 jar of Nutella
1 egg
Directions:
Preheat oven to 350 degrees and line a
baking sheet with parchment paper.
Sprinkle a cutting board with flour and roll
out the puff pastry until smooth and flat.
Using a pizza cutter or knife, cut the pastry
along the three folding lines to make three
long rectangles. Cut each rectangle in half,
creating six triangles.
Place one tablespoon of Nutella on the
large end of each triangle and spread it
out, leaving a ½ inch border along each
edge. Starting with the widest end, roll the
triangle into a crescent roll shape. Place on
a baking sheet and lightly turn up the ends
of the croissant to create a slight ‘U’ shape.
Repeat with each triangle.
In a separate bowl, whisk together your
egg and 1 tablespoon of water. Lightly
brush each roll with the egg mixture to
help with browning. Use the egg wash to
seal the ends of any croissants that aren’t
sticking.
Bake croissants for 20-25 minutes, or until
golden and flaky. Serve immediately or
store for up to three days.

COCKTAILS 87
SKINNY
MARGARITA
GETTING THE PARTY STARTED
Whip up this easy margarita as you call for the cab. It’s ready in a
snap, and you’re going to love it.
For a classic skinny margarita, add te-
quila, lime juice, agave, orange juice,
and water to a cocktail shaker (or a
glass), and shake (or whisk) for about
10 seconds to combine. Strain and
serve over ice. Add a garnish or two if
desired.
If using a fruit puree, reduce agave to
1 teaspoon, omit the water, and add
in 3 tablespoons of the fruit puree.
Shake/whisk to combine, then taste.
If the mixture is too tart, add in an
additional teaspoon of agave.
DIRECTIONS
1 1/2 ounces (1 shot, or 3 tablespoons) tequila
1 1/2 ounces (3 tablespoons) lime juice
1/2 ounce (1 tablespoon) freshly-squeezed orange juice
1/2 ounce (1 tablespoon) water
2 teaspoons agave nectar
ice
OPTIONAL FRUIT PUREES: mango, watermelon, pineapple,
berries, etc.
OPTIONAL GARNISHES AND MUDDLERS: fresh lime or other
fruit slice, fresh mint sprig, coarse sea salt to rim the
glasses
INGREDIENTS
WHY HAVE ONE MARGARITA
WHEN YOU CAN HAVE TWO.
I first tried this recipe on a summer vacation with my best girlfriends celebrating my
25th birthday. It was a hot, sunny Missouri day—the kind of day that just screams
margarita. Nothing takes me back to that happy place like this dreamy margarita
recipe. Though our beach days happen less and less, my girls and I still make a point of
having these margaritas on a monthly basis. And as we always say...
COCKTAILS 88
BLUE CHEESE
MACARONI + CHEESE
BACON
Blue cheese and bacon are the PERFECT combo
for this killer macaroni and cheese recipe. You
earned it.
DIRECTIONS
INGREDIENTS
8 STRIPS (about 1/2 lb.) bacon, diced
1 (12-ounce) can 2% evaporated milk
1 large egg
1/2 TSP. salt
1/4 TSP. ground black pepper
PINCH of cayenne
8 OZ. elbow macaroni (I used DeLallo whole wheat)
1 TBSP. butter
5 OZ. crumbled blue cheese
4 OZ. freshly-grated sharp white cheddar cheese
Heat bacon in a skillet over medium-high heat for
about 5-7 minutes, stirring frequently, until crispy.
In a separate bowl, whisk together evaporated milk,
egg, salt, pepper and cayenne until combined. Set
aside.
Meanwhile, bring a large pot of salted water to a
boil, and cook the pasta al dente according to pack-
age instructions. When the pasta is cooked, drain
it and then return it to the pot and reduce heat to
medium-low. Immediately add the butter, and toss
until the butter is melted. Pour in the evaporated
milk mixture and stir until combined. Continue
cooking over medium-high heat, stirring occa-
sionally, for about 3-5 minutes, or until the sauce
comes to a simmer.
Remove pan from heat and add in the cheeses. Stir
until melted, then stir in the cooked bacon. Serve
immediately, garnished with extra bacon and blue
cheese if desired.
POST-BAR PICK-ME-UPLadies, leave those heels at the door. This combo is just what you need
to replenish after a night on the dancefloor.
FROM ONE GIRL TO ANOTHER:
I think it’s safe to assume that most
any girl loves bacon—except for the
vegetarians in the house. But no girl
loves cooking bacon after a night on
the town. Might I suggest you cook
and freeze the bacon bits in advance?
MIDNIGHT FEAST 120MIDNIGHT FEAST 119

13
BLURBS
“Ali is always good for
a laugh and late-night
comfort food.”
– Samantha Pynn,
Chatelaine and HGTV
“Finally! Easy snacks
that can keep up with my
drinking!”
- Amy Sedaris, actress
and author of I Like You:
Hospitality Under the
Influence
“Ali is THE authority
on pulling together a
fantastic dinner party.”
- LA Times
“Rainbow Sangria by
Gimme Some Oven is
perfect for summer!”
- Tara Smith, BonBon
Break
“Try this lovely Mac and
Cheese from Gimme Some
Oven and enjoy the heck
out of it.”
- Renee Groskreutz,
Experience Mac and
Cheese
“Ali is absolutely
hilarious and delicious!”
– Deb Perelman, author
of The Smitten Kitchen
Cookbook
REVIEW QUOTES
“Get the ladies together,
uncork a bottle of wine,
and dig into this book for
a perfect girls’ night.”
– Cosmopolitan
“Filled with appetizing
treats and served with
a side of sass, The Classy
Girl’s Guide is destined for
the top seller’s list this
season!”
– Bon Appetit
“The Classy Girl’s Guide
has perfected the ladies
night out in all of its
vodka drinking, pizza-
loving glory.”
- Hannah Hart, author of
My Drunk Kitchen

14
SELLING POINTS
• Blog Recognition – Gimme Some Oven was recently named one of Saveur’s “Sites We Love”
• Solid social media presence – strong potential audience for promotion and awareness:
85,000 followers on Pinterest
18,821 on Instagram
9,300 on Twitter, with the most popular tags being #food, #blogging, #recipes,
#photography
68,000 likes on Facebook
• Ebright is a talented food photographer – she offers tutorials on food photography, giving the book
high production value and making it eligible for photography cookbook awards
• Ebright is media friendly – she has a strong, outgoing and funny personality, which makes her an
excellent guest for talk shows and promotions
• Revamps the classic cookbook – a newer, classier, and more modern approach to comfort foods and
late-night eats that will appeal to today’s health conscious and entertainment driven society
MARKETING SUMMARY
The marketing strategy for The Classy Girl’s Guide to Eating Late and Eating Well will focus on author Ali
Ebright’s existing platform through her website and social media. Publicity, which will include events,
television appearances, and print and digital interviews and excerpts, will begin on a local level in
Kansas City, Missouri, and spiral outwards across North America
Marketing Budget: $3,823 ($2,160.75 after merchandising)
Marketing Budget Spent: $2,125
Trade Merchandising
• 2,775 units sold in Target, Amazon, Chapters Indigo, and Barnes & Noble
• 2,775 x (24.95*48%)
• 2,775 x ($11.98) = $33,244.50
• $33,244.50 x 5% = $1,662.25
Total Budget $3,823
Merchandising $1,662.25
ARCs
• America $800
• Canada $400
Advertisements $250
Award Entry $175
Contest $400
Extras $100
Budget Spent $2,125

15
MARKETING PLAN
Sales Tools
Mini recipe cards for reps/booksellers (in-house production $100)
Reviews/Media
This aspect of our marketing will target traditional and online publications for interviews, reviews, and
excerpts of recipes. These publications will want to work with Ali because of her impressive fan-base,
which guarantees publicity and will increase their own audiences. Eblasts will be sent out five months
in advance, followed by media kits including ARCs and a transcribed interview to simplify the review
process for publications. Personal interviews with Ali will also be available
Canadian Publications
• Chatelaine: Chatelaine offers a recipe section, featuring single recipes as well as lists. We will pitch a
“Best Cocktails” or “Late Night Eats” list for this area
• Flare: This magazine’s target audience is similar to our own, and a feature plus interview for Ali will
provide excellent Canadian coverage. Flare has featured book lists like “Fall Book”, “Gift Guide”, and
“Editor Picks”
• House and Home: Ali’s appetizer and cocktail pairings will be featured in the House and Home
“Recipes from Top Cookbooks” segment in their December issue
• Quench Magazine: Quench is Canada’s largest subscribed food and drink publication and focuses on
good wines, cocktails, and easy to create recipes
• Weddingbells: This publication is very feminine and classy, and Ali’s style and photography will be
a good fit. We will pitch a mini spread of reception appetizers or desserts for their “Reception Ideas”
section. We will also present the book as a perfect bridesmaid gift or handbook
• Today’s Bride: We will pitch an article, written by Ali, offering the five must-have desserts for any
reception. We will also pitch a feature spread of this book on their website, as they offer articles,
advice, and photo galleries
Blogs/Online Publications
We will pitch letters to various food and event bloggers, with sample recipes included in a PDF format
• http://www.foodbeast.com/: We will pitch several recipes and a brief intro by Ali
• neatorama.com/neatolicious/: We will pitch a collection of recipes to this site for their “Food”
section, with links to Ali’s blog and online buying channels
• getthegloss.com: We will pitch a feature/review for their “Recipes & Inspiration” section, which
focuses on delicious, healthy foods. This site is aimed at women, and appeals to our main audience
• http://ruffledblog.com/: We will pitch an article, written by Ali, on how to pull off the perfect bridal
shower tea party for this bridal blog
• http://advice.invitationsbydawn.com/: We will pitch a feature shower or bachelorette party spread
for this wedding advice blog in return for temporary publicity for Ali’s blog on the site. Ali is young
and new to the hostess scene, and so it is reasonable that this timely site will be interested in
featuring her

16
American Publications
• Bust Magazine: This female empowerment website is hip and humorous, and would be interested
in a featuring and/or interviewing Ali. Our pitch angle will focus on the role of food and drinks in
female bonding, and in enjoying the modern girls night out
• Cosmopolitan: As Cosmopolitan frequently features meal and drink recipes, targets a median age of
34, and offers a “fun, fearless, female” perspective, their voice aligns with the target audience. We
will offer recipes for a meal and cocktail pairing appropriate for the Cosmo girl which can be used
both in print and online, as well as an interview with Ali
• Imbibe Magazine: An excerpt of a cocktail recipe will be offered for their print magazine
• This is KC: The Kansas City web magazine features restaurants and recipes on the regular, so
coverage including excerpts and an interview will be offered
• Bon Appetit Magazine: Send out recipes and set up a meet and greet and taste test with a reviewer
and pitch the review for one of their 2014 cover recipes. A feature review in the “Shameless Plug”
section would also be ideal.
• LA Times: We will pitch LA Times “Food” for a review or feature based on their pre-existing
relationship through Twitter
• Foodista: A cocktail will be pitched to Foodista for their “Drink Blog of the Day” feature
• Bridal Guide Magazine: We will pitch a bridal shower article/feature a menu spread in their “Showers
& Parties” section
• Brides: Offer ten simple yet classy cocktail and appetizer combos for this magazine’s “Wedding
Meals & Drinks” column, in return for mention of our title
• The Knot Missouri/Kansas Weddings Magazine: We will pitch a feature and interview for Ali in
either the “Bridal Party Gifts” or “Reception” sections. This magazine focuses on local trends and
stories, while offering mass recommendations
Potential Article Topics:
“Be Sassy and Stay Classy: How to Eat Late and Look Great”
“Five Recipes for a classic Girls’ Night Out: Cocktails, Cabs, and 3 a.m. Carbs!”
“Five Fancy Holiday Cocktails (that are way easier than your girls will think!)”
“Not your Mother’s Cocktail: 10 trendy drink recipes that won’t break the bank”
“Heels, a Mini, and Fabulous Cocktails: The perfect recipe for your best New Year’s ever!”
“The Classy Girl’s Guide to the Perfect Bachelorette Party”
“Fifteen Desserts to Sweep Your Bride Off Her Feet”
“The Ten Meals That Really Are Better Than Sex”

17
Publicity/Events
Ali is a well-known blogger, especially in her hometown of Kansas City
• Target local audiences and build awareness by pursuing a book signing at Dog Eared Books, a local
bookstore with an extensive selection of cookbooks
• Host the “Ali Ebright Takeover,” at Julep KC, a social restaurant and bar that features cocktails and
gastro pub food in Kansas City. Ali will lead the kitchen for the night and feature a special menu,
agreed on by the restaurant owner, based on the cookbook. We will also sell books at this event
• Post an advertisement to a targeted audience on Goodreads along with a giveaway of 10 books
• Submit application for IACP 2015 Cookbook Award Application - Food, Photography, and Styling
Category
• Target USA Weekend Cookbook Giveaway to feature The Classy Girl’s Guide to Eating Late and Eating
Well
American Television:
• Better Kansas City, KCTB - local morning lifestyle show
• FOX4KC Morning Show - local morning news show
• The Chew - local daytime talk show that focuses on all aspects and types of food. It has an upbeat,
fun vibe that will fit well with the tone of our book
Missouri Print Media:
Pitch large Missouri print media on profiles of Ali and recipes to feature. These print media outlets
include:
• Kansas City Star - daily newspaper
• 417 Magazine - statewide general interest magazine
• Columbia Daily Tribune - daily newspaper
• Springfield News-Leader - daily newspaper
• News Tribune - daily newspaper
Conference:
• Organized by Foodista.com and Zephyr Adventures, the International Food Bloggers Conference
is the first-ever conference of its kind. The series focuses on three themes: Food, Writing, and
Technology. This event features high-quality educational sessions and personal networking
opportunities. An accomplished food photographer, Ali will be presenting in the technology stream
of the conference
Social Media
Target younger demographics via large-scale social media campaigns, including Ali’s blog, Twitter,
Facebook, Pinterest, and Instagram

18
Pre-release:
• Post a sneak preview of each section of the book and encourage engagement by asking followers to
guess what “Fave Recipes” made it into the book
• Revamp and update the Gimme Some Oven Facebook page as it is being underutilized
• Post regular updates/related news/images on both Ali’s channels and RAW’s in order to remain in
the public’s mind leading up to the release of the book
• Feature Ali cooking sample recipes from the book on YouTube starting the week prior to the book
release. Promote videos through RAW and Ali’s social channels and websites
• Reveal book cover on Ali’s blog and social media streams to target current fan base
• Share photos with fans: Ask followers to share or tweet photos of their low quality, unappetizing
late-night snacks and tag Ali/hashtag #classygirlsguide in order to get a personal shout out. Ali will
respond to the best (worst) meals with delicious, simple, and homemade versions
Post-release:
• Encourage followers to Instagram and tweet photos with their books in the kitchen and Ali will
repost them/give shout outs
• Post regular updates on all social media platforms to maintain awareness
• Create BuzzFeed lists and promote them through social media streams:
“The 15 Snacks You NEED at 3 a.m.”
“10 Cocktails to Get the Party Started”
• Offer enhanced content for RAW’s website and Amazon including downloadable PDF recipe
sampler
Contest:
Launch social media contest: Win “The Classy Girl’s Night Out!”
• Followers are asked to tweet or instagram a photo of themselves in their best post-bar, 3 a.m. girls’
night pose. Hashtag all entries with #classygirlguide and #gimmesomeoven
• Winner will be chosen locally in Kansas City and will receive cocktails, appetizers, dessert, and 3
a.m. snacks for six people, catered by Ali
• All entrants will receive a special tip or recipe for planning the perfect girls’ night
ADDITIONAL RESOURCES
1. Describes the expenses, powerful backlist potential, and goals a cookbook should have, which
helps explain why this cookbook is a good option for RAW. This source shows why a cookbook is
necessary to help boost our sales
http://ruhlman.com/2012/02/so-you-want-to-write-a-cookbook/
2. This article describes the comeback of visual, interesting cookbooks. It also states that today’s
more tech savvy generation is also a food loving generation, which makes our modern take on the
cookbook perfect for this new wave
http://www.entrepreneur.com/article/229842

19
SALES CHANNELS
Print run
5,000 (3,750 market, 250 special sales)
RAW.com
• 50 copies from publisher website
Special Sales
• 250 print copies sold to the author for private sale through her connections and at various publicity
events
Canada Print Canada Ebook
Percent Total Percent Total
Chapters Indigo 25% 250
Amazon.ca 21% 210
Walmart/Target 26% 260
Specialty 20% 200
Independent Bookstores 8% 80
Total 100% 1,000 0% 0
USA Print USA Ebook
Barnes & Noble 20% 740
Amazon.com 24% 888
Mass Markets
(Gourmet Grocery) 15% 555
Specialty 16% 592
Walmart/Target 16% 592
Total 100% 3,700 0% 0

20
PROFITAND LOSS STATEMENT
Highlights
Print Run
Format Paperback
Price $24.95
Quantity 5,000
Units Sold
Paperback 3,823
Grants Awarded N/A
Rights Income N/A
Author Earnings
Advance $3,000
Royalties Earned $9,537
Variable Costs
PPB/Unit $2.81
Royalities (print) 10%
Total Developmental Costs $3,850
Editorial $2,500
Production/Design $1,350
Total Revenue $45,867
Total Cost of Goods $25,390
Gross Margin $20,477 (45%)
Gross Profit $17,915 (39%)
Contribution to Profit $5,163 (11%)

h
“Genderless is an uncompromising and unapologetic thrill ride”
– Scott Westerfield, author of The Uglies
F R A N C E S
n o v e la

23
GENDERLESS
A.I Frances
SALES HANDLE
In a world where all 53 classes of gender have been
outlawed, 17-year-old Mickey must fight against the
genderless regime to restore choice to a world long deprived.
DESCRIPTION
It is the year 2068, and the 53 internationally recognized
genders are illegal. Twenty years ago society abandoned
these distinctions in favour of homogeneity under the act
Proposition G. Although the conflict is fading from memory,
the unity promised under Proposition G has proven to be
false and enthusiasm has begun to wane. The legislation
was supposed to unite the world, liberating people from
the gender categorizations of the past, but it has gone too
far. Now there is no freedom or self-expression, only harsh
rules, conspiracies, punishment, and terrible consequences
for all who dare identify.
When 17-year-old Mickey’s parents are arrested for non-
compliance, the underground rebellion shifts and society
begins to collapse. Mickey and the other children of the
rebels are suddenly thrust into the middle of a conflict they
cannot understand, unsure where their parents have gone
or what they were fighting for. Thus begins a dangerous
journey to find their parents, uncover the truth about the
world, and discover who they really are.
FIC055000 FICTION / Dystopian
JUV059000 JUVENILE FICTION / Dystopian
JUVENILE FICTION/
DYSTOPIAN
5.5 X 8.5 • 288 pages
RELEASE DATE
September 1st, 2015
ON SALE DATE
September 15th, 2015
ISBN-13: 978-1-550487-654-5
EBOOK PRICE: $9.99
ISBN-13: 978-1-55487-654-5
FORMAT
Paperback, ePub, Mobi

24
AUTHOR INFORMATION
A.I. Frances holds a bachelor’s degree in sociology from McGill
University and a master’s of fine arts in creative writing from the
University of Guelph. Frances currently teaches undergraduate
creative writing courses at Concordia University and works at
an LGBTQ youth centre in Montreal. She writes a blog called
FrancesFiction.com, which is a vibrant community of book
reviewers that receives 20,000 unique visitors per month. Frances
is fluent in both English and French, and has previously contributed
to publications such as Granta, Geist, Sub-Terrain, Rookie Magazine,
The Walrus, and Maclean’s. Her first book was a book of short stories
entitled Bird’s Eye View. Genderless is her first novel.
RIGHTS HELD
RIGHTS SOLD
Territory Rights
• Australia: Allen and Unwin. This press publishes a wide range
of non-fiction and fiction from children to YA and adult. They
have published previous YA works such as the Elemental series
by Brigid Kemmerer
Translation Rights
• France: Les Editions Albin Michel. They translated the series
Percy Jackson & the Olympians
• Germany: Loewe Verlag Gmbh. One of the oldest and largest
German publishing houses, this press specializes in children and
YA fiction
• Finland: Schildts & Soderstroms. This publishing house has a
diverse list including fiction, non-fiction, children and youth
literature
AUTHOR HOME-
TOWN
Montreal, Quebec
AUTHOR PLACE OF
RESIDENCE
Montreal, Quebec
LANGUAGES
SPOKEN
English, French
AUTHOR’S
FAVOURITE BOOK-
STORES
Munro’s Books, Drawn &
Quarterly,
DISTRIBUTION
Canada & USA

25
COMPARABLE TITLES
The Girl With All the Gifts by M.R. Carey
• Published by Orbit; June 2014
• $28.00
• ISBN: 978-0316278157
The Bar Code Tattoo by Suzanne Weyn
• Published by Scholastic Press; October
2013 (originally published November
2012)
• Trade Paperback, 208 pg
• $10.99
• ISBN: 978-0545425308
The Uglies by Scott Westerfield
• Published by Simon Pulse; May 2011
• Trade Paperback, 432 pg
• $14.99
• ISBN: 978-1442419810
COMPETING TITLES
The Young Elites by Marie Lu
• Putnam Juvenile; October 2014
• $21.00
• ISBN: 978-0399167836
• Lifestime sales 3,086 copies
Extraction by Stephanie Diaz
• Published by St. Martin’s Griffin; July
2014
• $21.99
• ISBN: 978-1250041173
Shatter Me by Tahereh Mafi
• Published by Tween; December 2013
(originally published September 2012)
• $12.50
• ISBN: 978-0062085542
h
genderlessFRANCES
It’s 2068—twenty years since all gender distinctions were
outlawed under Proposition G. The legislation was supposed to
unite the world, liberating people from gender categorizations.
But it has gone too far. Now there is no freedom. No choice.
When 17-year-old Mickey’s parents are arrested for non-
compliance, the underground rebellion shifts and society
begins to collapse. Mickey and the other children of captured
rebels are suddenly thrust into the middle of a conflict they
cannot understand, unsure where their parents have gone, or
what they were fighting for. Faced with choice for the first time,
they must confront their society, uncover the truth about the
world, and discover who they really are.
A.I. Frances writes the popular literature blog francesfiction.com, has
published a book of short stories called Bird’s Eye View and is a contributing
writer for Rookie, Geist, Granta, and MacLean’s. Frances teaches creative
writing at Concordia University and also works at an LBGTQ youth centre in
Montreal. Genderless is her first novel.
www.raw.com
Jacket Design by Taryn Hardes
Distributed by Jaguar Book Group in Canada
Distributed by Legato Publishers Group in USA
Printed and bound in Canada
Printed on 60% recycled paper
ISBN 978-1-55487-654-5
Price: $14.95
In a world where everyone is the same,
who will fight to be different?
“Suspenseful to a fault, you will not be able to put down this book!”
– Bernie Goedhart, Montreal Gazette
“Genderless is an uncompromising and unapologetic thrill ride”
– Scott Westerfield, author of The Uglies
F R A N C E S
n o v e la

26
AUDIENCE
• Women and Men, 13-years-old and up
• Fans of the dystopian genre, including The Giver, The Hunger Games, Divergent, and Brave New
World
• Fans of mystery and thriller novels
• Fans of coming-of-age stories
• Socially aware women and men who are interested in current affairs and gender issues
EXCERPT
It was a grey morning, much like the colour of the world these days. I woke up and heard the alarm go
off, blaring one of the three government approved radio stations:
“…and today the president announced the colour green shall be reserved for flora only and shall not be
worn by any persons.”
I groaned. What did I have left to wear again? Grey and orange? I knew I would have to gather up all of
my green clothing and give it to my parents to take to The Recycler. What was it even recycling them
into, I wondered, more grey clothing? Everything was grey. Grey clothing, grey buildings, grey faces.
Only the flora and fauna still held colour, and even some of it looked depressed.
I was born in the year 2051; three years after the 53 official genders were outlawed in favour of
homogeneity. The act, labelled Proposition G, promised unity throughout the world, liberating people
from gender categorization and the accompanying stereotyping and bullying. I had heard adults speak
of “how things were” in hushed tones, but only when they thought no one was listening. I knew that at
one time the human world had used more of the colours nature contained, but I wasn’t sure why. What
I did know, however, was how irritating it was to keep giving away my favourite clothing in exchange
for more grey garments.
My favourite colour to wear had been green, although that wasn’t saying much since red and yellow
had been banned. I had never heard of anyone wearing blue, pink, or purple, but sometimes when I saw
lush pink rhododendrons or vibrant blue hydrangeas, I wished I could swathe myself in their colours;
wrap myself up like a blanket in their beauty. But it was illegal.
Identifying with any gender, male, female or otherwise, was illegal, and grey clothing was just the tip of
the iceberg.

27
SELLING POINTS
• Mass genre appeal – fans of The Uglies by Scott Westerfeld and other YA novels will embrace
Mickey’s struggle against a totalitarian regime
• Coming-of-age story – a universal theme of self-discovery and acceptance
• Timely and socially relevant – contemporary, addresses issues of gender identification that are
important to today’s society
• Up-and-coming Canadian Author – thought-provoking fiction from a hot new Canadian author
with a fresh perspective
MARKETING SUMMARY
The marketing strategy for Genderless will focus on print and digital reviews, excerpts, interviews, and
opinion editorials. It will include publications with a previous relationship with A.I. Frances as well as
the School Library Journal and Kirkus Reviews. Events at Kidsbooks and Drawn & Quarterly and social
media campaigns are also integral to the strategy
Marketing Budget: $2,873 ($2,456.84 after co-op)
Trade Merchandising
• PRINT (based on Amazon, Chapters Indigo, and Barnes & Noble sales)
• 951 x ($14.95*48%)
• 951 x ($7.18) = $6,828.18
• $6828.18 x 5% = $341.41
• EBOOK
• 500 x ($9.95*30%)
• 500 x ($2.99) = $1,495
• $1,495 x 5% = $74.75
Total Budget $2,873
Merchandising: $416.16
ARCs
• America $200
• Canada $800
Advertisments $500
Book Club $250
Contest $200
Launch party $200
Kidsbook event $1,500 (Taken from Travel Grant)
Budget Spent $2,150

28
BLURBS
“Genderless is an
uncompromising and
unapologetic thrill ride.”
– Scott Westerfield,
author of The Uglies
“A page-turning,
thought-provoking story.
Genderless forces the
reader to take a long,
hard look at today’s
society.”
– Thea James,
thebooksmugglers
“A bold and edgy
addition to the dystopian
canon.”
– Gayle Forman, author
of If I Stay
REVIEW QUOTES
“Suspenseful to a fault,
you will not be able to
put this book down!”
– Montreal Gazette
“The story grips you
from the first and you
will be enthralled the
entire way through.”
- M.R. Carey, author of
The Girl with All the Gifts
“Thrilling…Frances
dives head first into a
controversial topic and
emerges triumphant.”
– Library Journal
“A brilliant debut novel,
I look forward to seeing
more from A.I. Frances.”
– Neal Shusterman,
author of Unwind

29
MARKETING PLAN
Reviews/Media
We will target popular print and online publications to run reviews, features, or interviews. We will
put out eblasts six months in advance, and then send media kits with ARCs and a transcribed author
interview in order to make picking up the story more convenient
• The Walrus: The Walrus is one of Canada’s most thought-provoking general interest magazines.
Pitch the book for a review and play up the gender discourse angle
• Reader’s Digest: Pitch book reviews for this publication, try to get it on “The Reading List: February’s
Top Book Reviews”
Canadian Big-City Alternative Weeklies:
• Cult MTL: Pitch an interview with Frances on the relevance of dystopian YA novels. This interview
would serve to complement the book launch at Drawn and Quarterly
• Georgia Straight
• Fast Forward Weekly
• Vue Weekly
• Now Toronto
• The Coast
Canadian Big-City Dailies:
• Montreal Gazette: As a Montreal-based author, we will pitch an interview about Frances’ first book to
the Gazette for coverage in their arts section
• Vancouver Star
• The Province
• Edmonton Journal
• Calgary Herald
• Toronto Star
• Montreal Gazette
• The Chronicle Herald
• Shameless Magazine: As a voice for smart, strong, sassy young feminists and trans youth, Shameless
would offer access to a younger secondary audience for Genderless, and would be interested in an
interview and excerpt
• Rookie Mag: This young, female empowerment magazine also boasts a strong adult audience, and
their focus on atypical issues makes them ideal to promote a review and interview. Frances has
previously contributed to the magazine
• Publishers Weekly: Pitch a review by positioning Genderless as the next big thing in YA and dystopian

30
novels, which is a continually growing market
• School Library Journal: The library market is key in both the Canadian and American markets, and
a review in the School Library Journal will contribute to those sales. We will also target the Young
Adult Library Services Association
• Kirkus Review: We will pitch a review and feature with Kirkus to reach the book buying market pre-
publication
Opinion Editorial
• Pitch an op-ed with Rookie Mag and Oh Comely magazine, which is a new women’s publication that
aims to overcome gender stereotypes and will therefore be interested in having Frances write a
piece on today’s gender issues
Publicity/Events
This aspect of our marketing will focus on events to create conversation and awareness of our book
• Kidsbooks book event and signing: Frances will be flown to Vancouver for a ticketed Kidsbooks
events that will include a reading, signing, and author meet and greet
• Target Drawn and Quarterly bookstore in Montreal for book launch party due to their history of
hosting book launch events and interest in popular young adult fiction
Social Media
Capitalize on Frances’ social presence on Facebook, Twitter, Instagram, and Goodreads, and add these
channels to her blog. The target audience for this title is active on social media so this will be a key
channel. This means increasing posts, excerpts, sneak peeks, and related tweets in order to garner and
maintain interest in the book. Focus on starting conversations on gender and societal expectations, and
also engaging with conversations around YA, dystopian fiction, and LGBTQ issues
• Interact in various blogs, and online forums that deal with gender issues
https://www.genderspectrum.org/blog/
http://freethoughtblogs.com/nataliereed/2012/04/27/is-gender-identity-disorder-a-
disorder/
http://www.teenink.com/opinion/social_issues_civics/article/195227/Gender-Roles-
and-Expectations/
• Interact and comment on gender issues and controversies through Frances’ social media accounts
and blog
• Boost advertisements of the book and contest on Facebook, aiming at fans of Dystopian genre
(14,455 likes) and YA fiction (47,778 likes), and promote on Twitter to a similarly targeted audience
• Advertise and start discussions on Goodreads and other book forums by pitching to the Goodreads
Dystopian Novel Book Club (2703 members). We will offer the five moderators of the group free
copies if they will put the book on their list

31
Social Media Contest
Launch contest through Twitter, Instagram, and Facebook to create buzz and discussion across social
media
• Followers will be asked to take a picture of a product or service that has been gendered and doesn’t
need to be (ie. pink pens, toys marketed for boys, girly cocktails) and tweet/post with the hashtag
#Genderless. Top ten posts will win a free, signed copy, and the #1 favourite entry will win a meet
and greet with Frances
Contributions by author to: American Journal of Sociology, Rookie, Granta, Geist, Sub-Terrain, The Walrus,
The Bird’s Eye View and Maclean’s
1. This article shows the growth of YA fiction books in all international markets
http://publishers.org/press/111/
2. The young Adult Dystopian group on Goodreads has 2,703 members and five active moderators. We
will target this audience specifically
https://www.goodreads.com/group/show/67685-the-ya-dystopian-book-club
3. This article discusses the expanded market for YA. According to Bowker Tracker, 35% of YA readers
fall between the ages of 18–29. The Globe and Mail piece anecdotally backs up this traction of YA
books with adult readers
http://www.theglobeandmail.com/arts/books-and-media/im-proud-to-read-young-adult-fiction---
and-you-should-be-too/article19050249/
4. Dave Astor writes in his article for the Huffington Post that dystopian fiction has an appeal among
readers because they feel honest to readers. Gender is an ongoing controversy in today’s society,
and Genderless dramatizes these issues, showing an extreme solution which, as the reader will learn,
is not a solution at all
http://www.huffingtonpost.com/dave-astor/why-do-we-like-dystopian-novels_b_1979301.html

32
SALES CHANNELS
Print run
RAW.com
Special Sales
• Canadian Library 250 copies
• American Library 250 copies
Chapters 28% 448 30% 75
Amazon.ca 13% 208 70% 175
University Bookstores 12% 192
Kidsbooks 25% 400
Total 100% 1,600 100% 250
USA Print USA Ebook
Barnes & Noble 38% 190 30% 75
Amazon.com 21% 105 70% 175
Specialty 15% 75
Total 100% 500 100% 250

33
PROFITAND LOSS HIGHLIGHTS
Highlights
Print Run
Format Paperback, eBook
Price $14.95; $9.99
Quantity 2,650
Units Sold
Paperback, eBook 2,623; 500
Total Grants Awarded $1,682.95
Canada Book Fund $182.95
Travel Grant $1,500
Rights Income $2,500
Author Earnings
Advance $2,000
Variable Costs
PPB/Unit $2.47
Royalties (print) 12%
Royalties (eBook) 30%
Editorial $2,500

EMPTY
STELLA CAIN
a memoir
“Brutally uncensored, this haunting
tale is unnerving and triumphant.”
– Susanna Kaysen, author of
Girl, Interrupted
Learning
to Silence
My Anorexic
Voice

35
EMPTY
Learning to Silence My Anorexic
Stella Cain
Foreword: Dr. Marion P. Olmsted, Director and co-head of
the Toronto Genneral Hospital Eating Disorder Program,
Psychologist, and Professor in the Department of Psychiatry
at the University of Toronto
SALES HANDLE
A starkly humourous confessional laced with sadness and
struggle, Cain’s memoir exposes the realities of anorexia.
DESCRIPTION
Cain shares her experiences as a recovering anorexic who
learns to challenge her core beliefs, control her symptoms,
and silence her self-destructive inner voice while completing
treatment at an inpatient eating disorder program in
Toronto. Cain takes her readers from her initial assessment,
all the way through to her last day and includes her battles
with staff, her new friendships, and her mental breakdowns
and breakthroughs.
AUTHOR INFORMATION
Stella Cain is a motivational speaker who promotes self-
confidence and positive self-esteem to high school students
and patients in eating disorder facilities across North
America. Her blog, HarbourForRecovery.com, offers support
to individuals affected by eating disorders and mental
illnesses. She has been in recovery from anorexia and major
depressive disorder since 2012.
BIO022000: Biography & Autobiography / Women
OCC019000: Body, Mind & Spirit / Inspiration & Personal Growth
MEMOIR
5.5 X 8.5 • 272 pages
30 b&w photographs
RELEASE DATE
September 22nd, 2015
ON SALE DATE
October 6th, 2015
ISBN-13: 978-1-55487-654-4
EBOOK PRICE: $11.99
ISBN-13: 978-1-55065-985-4
FORMAT
Paperback, ePub, Mobi
Voice

36
RIGHTS HELD
RIGHTS SOLD
Territory Rights
• Australia and UK: Duckworth Overlook, a publisher with
a diverse book list that bought rights for How to Disappear
Completely by Kelsey Osgood, an American eating disorder
memoir. This house could sell the book further to The Butterfly
Foundation in Australia, and b-eat in the UK, which both sell
eating disorder memoirs in their online stores
• The Butterfly Foundation: http://thebutterflyfoundation.org.au/
• B-Eat: http://www.b-eat.co.uk/
Translation Rights
• German: Berenberg Verlag – German publishing company
specializing in biographical literature, essays, memoirs, and
poetry
• Italian: Fazi Editore – large independent publisher that regularly
publishes foreign non-fiction and fiction titles
• French & Spanish: Planeta Corporacion – a Spanish media
group that owns 70 publishing companies. They have a French
imprint called Editis with an imprint Oh! that focuses on foreign
memoirs and biographies. Emece Editores the Spanish imprint,
is constantly looking to expand its list, which includes memoirs
and biographies
AUDIENCE
• Women 25-45
• Women interested in mental health illness and treatment
• People who enjoy reading memoirs and autobiographies
• Students of psychology, sociology, and social work
• People that are interested in reading about uncomfortable topics
in private – not something that can necessarily be discussed
amongst family and friends
SETTING OF BOOK
Toronto General Hospital,
Toronto
AUTHOR HOME-
TOWN
London, Ontario
AUTHOR PLACE OF
RESIDENCE
Toronto, Ontario
DISTRIBUTION
Canada & USA

37
COMPARABLE TITLES
It’s Kind of a Funny Story by Ned Vizzini
• Published by Disney-Hyperion, April
2007
• $9.99
• ISBN: 9780786851973
Dry: A Memoir by Augusten Burroughs
• Published by Picador, April 2013 (origi-
nal publication 2003)
• $16.00
• ISBN: 9781250034403
Girl, Interrupted by Susanna Kaysen
• Published by Vintage, April 1994
• $14.99
• ISBN: 9780679746041
COMPETING TITLES
How to Disappear Completely: On Modern
Anorexia by Kelsey Osgood
• Published by Overlook Press,
November 2014
• $16.95
• ISBN: 978-1468306682
• Lifetime Sales 331 copies
Wasted Updated Edition: A Memoir of An-
orexia and Bulimia by Marya Hornbacher
• Published by Harper Perennial, May
2014 (original publication 2006)
• $14.99
• ISBN: 978-0060858797
EMPTY
STELL A CAIN
a m e m oir
EMPTYSTELLACAIN
www.raw.com
Printed and bound in Canada on 60% recycled paper
Jacket Design by Paulina Dabrowski
ISBN 978-1-55487-654-5
Price: $19.95
“Brutally uncensored, this haunting
tale is unnerving and triumphant.”
– Susanna Kaysen, author of
Girl, Interrupted
“Cain’s memoir exposes the realities of anorexia, where death is
more appealing than food, and the mind cannot be trusted.”
– entertainment weekly
“A confessional riddled with sadness and struggle,
laced with stark humour.”
– toronto star
“I glared at the plate in front of me and the people
responsible for putting it there. I could hear their
words without them speaking. Low bone density, low
iron, damaged heart, fertility at risk. These things
do nothing to scare me, because above all else the
anorexic voice yells,
you don’t need it, don’t give in, don’t lose control,
don’t be weak. don’t be worthless…”
At the age of 23, Stella Cain checked herself into the
inpatient program at Toronto General Hospital. What
follows is Empty, the true-life account of a recovering
anorexic, who learns to control her symptoms, silence
her self-destructive inner voice, and challenge her
perception of the world.
stella cain is a motivational speaker who promotes self-confidence and
positive self-esteem to students and patients in eating disorder facilities
across North America. Her blog, HarbourForRecovery.com, offers support to
individuals affected by eating disorders and mental illnesses.
She has been in recovery from anorexia since 2012.
Learning
to Silence
My Anorexic
Voice

38
TABLE OF CONTENTS
1. My failed Trip to India
Back story – how Stella came to develop
her eating disorder, and why she decided to
cancel a six month trip to India in order to do
treatment instead.
2. When Can I pee?
Stella’s first impressions of program. She
reviews the rules and regulations, and is
shocked by the strictness of the program.
Readers are introduced to the various doctors
and patients, and Stella recounts her emotions
as she realizes she will need to deal with her
eating disorder.
3. Fake it ‘til You Make it
Stella is very angry with the program and does
not want to continue. She acts out and starts
arguments with everyone over everything.
She does not believe she needs to be in
program and finds herself intimidated by how
close the other patients are to each other. She
attempts to commit suicide.
4. Comic Sans
After her suicide attempt Stella realizes she
needs to know who her enemy is and accept
the help she is being given. Though still
uncertain, she calms down and begins to adapt
to the program norms.
5. Alma & the Cells
Stella’s physical health is checked, and she
learns that her bone density and iron are too
low, her heart is damaged, and her fertility is
at serious risk. Stella has a hard time coping
with this information. She is also asked to
hand over the prescriptions and medications
she has been hoarding. She feels as though she
has lost all control over her life.
6. Doing Five Guys as a Lunch Risk
It is several weeks in and Stella begins
participating in group therapy, but is having
a hard time. She’s surprised when the other
patients support her. She feels accepted and
protective of her new friends.
7. Forbidden Snuggles
Stella starts seeing patients return home, and
eventually finds herself as the senior member
of the program. This makes her put her own
recovery in jeopardy as she begins to obsess
over the well being of everyone else and is
angry with staff for not protecting the newer
members. The staff decide to change her
treatment plan to an individual one, meaning
she won’t be present in groups. Stella is furious
and wants to leave program.
8. Post Program Smoke
Stella meets with two other senior patients
who are able to convince her to stay and
continue recovery. At this point Stella has
made significant weight gain, and gained
privileges to smoke during breaks and go out
for meals. Stella feels tired of the program and
is still considering moving back to her old life.
9. Any Urges? Nope
Stella is distraught after a terrible family
meeting and a breakup. She becomes
hysterical and falls apart completely as
thoughts of suicide once again enter her mind.
Through the support of staff and the other
patients she is able to calm down and move
forward.
10. Extremely Challenging… in a Great Way
Stella is preparing for life outside of program
and is worried after the events of last week
that she won’t be able to cope without
constant support. Once desperate for freedom,
Stella now wishes to stay and becomes worse
in order to stay in the program longer. She
doesn’t feel ready to face the world again.
11. Badass
Stella’s last week, and also a reflection of her
time in program. As she prepares to move
forward she is mentally confused as to where
she is. Her health has improved, her weight
increased, and many of her core beliefs
shattered, but she doesn’t want to feel the
pressure of being “fully recovered” and decides
that she will consider herself “recovering” for
as long as she needs to.
12. Epilogue
A short chapter on the current condition
of Stella, and the many friends she made in
program.
13. Appendix
A list of resources, facilities, and treatment
programs across Canada and the United States.

39
EXCERPT
Fridays we all meet, the patients and the staff, and we sit in a room for an hour, often in awkward
silence. They call it “community meeting” and they try to get us to hash out our issues in an open and
safe environment. The staff also use this as a chance to get the patients to apologize for any unsafe or
reckless behavior that might have been triggering or worrisome. I always manage to rack up quite a few
of these forced apologies during the week, to the point where I need to write them down to keep track.
My fifth Friday in program I was expected to apologize for:
1. Sneaking out for cigarettes. Again.
2. Spreading stories about the staff placing bets on which patient is going to have the next mental
breakdown. This was a joke, but they didn’t find it funny.
3. Vandalizing the “Honor your body, your mind, and soul” sign in the group room with a permanent
marker. In my defense we’re in Canada and the word “honor” was begging for its “u”.
4. Getting caught with a copy of Cosmopolitan. What can I say? I like the makeup tips.
I was preparing my speech when I walked in, but the staff looked uneasy. It took all of 15 seconds for
me to lose my mind. The last people to walk in were Dr. Colton, and Marianne. I was fuming. As far as
everyone else and I were concerned she had finally gotten kicked out for her drama-queen antics.
So why was she here?
Dr. Colton started, said some nonsense about Marianne needing help, second chances, that she felt bad,
but I wasn’t listening. It didn’t matter. I was halfway down the hallway when Dr. Colton caught up to
me. I didn’t even realize I’d walked out.
“It’s not fair and you know it. You guys don’t give a rat’s ass about me or anyone else. Did you see the
look on Jackie’s face? Do you even have the slightest idea how this makes her feel? She lost everything
by coming here, everything and”
“Stella, stop. You will never get better if you don’t start fighting for yourself.”
I looked at her bewildered, trying to understand what connection this statement had to the matter at
hand. Had I missed something?
“Stella, it’s clear to everyone that you care. But think of everything you just said. None of those
things involved you, and look how much you’re letting them affect you. The staff aren’t perfect, we
make mistakes but everything we do here, we do with everyone’s health in mind. Stella, you have to
remember why you’re here. You are a patient, you need to get healthy, and you need to realize that we
are not the enemy.”
She was right. Everything she said was right.

40
BLURBS
“Cain manages to display
humour and resilience
as she takes the reader
on a journey into the
terrifying world of
anorexia.”
– Marya Hornbacher,
author of Wasted
“A beautifully written
memoir. I applaud
Cain for her bravery
in shedding light on an
uncomfortable topic.”
– Health Magazine
“Brutally uncensored,
this haunting tale
is unnerving and
triumphant.”
- Susanna Kaysen,
author of Girl, Interrupted
REVIEW QUOTES
“This book gives
great insight into the
underlying reasons
behind anorexia and
recovery.”
– Maria Kitchener,
NEDIC
“...a curious mix of
detached description
and painful personal
experiences. This is a
book well worth the
read.”
– Frank Warren, founder
of PostSecret.com
“As well as being
educational, this book
has a gripping narrative
and a deeply emotional
story that will inspire
you.”
– Grace Bowman, author
of Thin
“Cain’s memoir exposes
the realities of anorexia,
where death is more
appealing than food,
and the mind cannot be
trusted.”
– Entertainment Weekly
“A confessional riddled
with sadness and
struggle, laced with stark
humour.”
– Toronto Star

41
SELLING POINTS
• Original Canadian content – it is the only eating disorder memoir by a Canadian author available on
the market
• Focuses solely on Cain’s rehabilitation and recovery – only completely therapy based anorexia
memoir and it takes place in the leading Canadian eating disorder facility
• National Eating Disorder Awareness Week – takes place during the first week of February and will
provide opportunity for the book to be a topical and timely purchase
• Emotional and inspiring true story – readers can connect with Cain on many levels regardless of if
they are afflicted with anorexia
• Gracefully covers an uncomfortable topic – an inside look at the stigmatic topic of eating disorders
• Modern look at anorexia – previously written memoirs on this topic, like Wasted by Marya
Hornbacher, are dated, and readers are looking for something more contemporary
• Private coping mechanism – commonality amongst readers of mental health memoirs in that they
want to read about topics in private and not openly share with friends and family
• Resources – offers actual resources as well as personal testimony and insights that will help others
struggling with this affliction
MARKETING SUMMARY
The marketing strategy for Empty will primarily focus on Stella Cain and her position within the
eating disorder community. She will be appearing on television, speaking at conferences, workshops,
and symposiums, joining conversations in social streams, and visiting treatment facilities such as
the inpatient program at Toronto General Hospital. Partnerships with the National Eating Disorder
Information Centre and B-Eat will provide additional promotion
Marketing Budget: $2,623 ($1,919.60 after co-op)
Trade Merchandising
• PRINT
• 1,281 x ($19.95*48%)
• 1,281 x ($9.58) = $12,271.98
• $12,271.98 x 5% = $613.60
• EBOOK
• 400 x ($14.95*30%)
• 400 x $4.49 = $1,796
• $898 x 5% = $89.80

42
Total Budget $2,623
Merchandising $703.40
ARCs
• America $300
• Canada $1,000
Advertisments $400
Conference ARCs $100
Budget Spent $1,800
PRIMARY MARKETING
Primary marketing is for the time of book launch in the fall season
Reviews/Media
We will pitch reviews, excerpts, and interviews to numerous print and online publications. We will send
out eblasts six months in advance, and follow-up with media kits that include ARCs and a transcribed
author interview to make picking up the story more convenient
• Elle Canada: For the “Elle Body” section of the print magazine, we will offer an excerpt and an
interview or Twitterview in conjunction with the serial rights to discuss body image, eating
disorders, and the book
• The Globe and Mail: Pitch a review
• National Post: Pitch an excerpt of the book alongside an interview with the author as part of World
Mental Health Day
• Vancouver Sun, The Province, Edmonton Journal, Calgary Herald, Toronto Star, Montreal Gazette, and
The Chronicle Herald
Canadian Weeklies
• Georgia Straight
• Fast Forward Weekly
• Vue Weekly
• Now Toronto
• The Coast
• Cult MTL
Blogs/Online Publications
• Book Slut
• 49th Shelf

43
• The Oprah Magazine: Empty will be featured in Oprah’s “What to Read at Your Next Book Club
Meeting” column
• Women’s Health: Empty will be featured in their “Amazing Fall Books” column, which covers various
topics from across genres
• Entertainment Weekly: Pitch an excerpt with a short review
• New York Times Book Review: Pitch a detailed book review
Opinion Editorial
• Health Magazine: Cain will be pitched to write an op-ed for Health Magazine about her experience
with the Toronto General Hospital treatment program as well as resources she recommends to those
struggling with eating disorders
• Maclean’s: Cain will be pitched to write a feature on the progression of Canadian eating disorder
treatment facilities since her time at the Toronto General Hospital in 2012
Publicity/Events
The marketing for this book will focus on Cain as an expert in this field, and will build off her reputation
as a public and motivational speaker
• Pitch interviews with TWLOHA (To Write Love on Her Arms), PostSecret, IMAlive, and other
mental-health movements. World Mental Health Day is on October 10, 2015 and aligns with our
pub date of October 6, 2015
• Arrange a partnership with NEDIC (National Eating Disorder Information Centre) and Toronto
General Hospital. The memoir is set at TGH and the NEDIC office is also in the hospital. Both
establishments will feature the book on their website, and make it available in their online store
• Arrange for Cain to appear on daytime TV through Bell Media, including The Marilyn Denis Show
and The Social to discuss her book and the issues
• Arrange for Cain to speak at the ZoomerLife Conference held in Toronto, which focuses on health
and wellbeing and will have their 7th annual conference in October 2015. Julie Devoney, author or
My Leaky Body, has presented at the conference in the past
• Arrange for the author to speak at numerous workshops, information sessions, and symposium
events held by various foundations across Canada. A list for 2014 can be found at: http://www.
nedic.ca/news/events
NEDIC: National Eating Disorder Information Centre
Looking Glass Foundation
PEDAW: Provincial Eating Disorder Awareness, BC
EDAC: Eating Disorder Association of Canada
EDFNL: Eating Disorder Association of Newfoundland and Labrador
Kelty Eating Disorders, BC
NIED: National Initiative for Eating Disorders
EDOYR: Eating Disorders of York Region, ON
EDSNA: Eating Disorder Support Network of Alberta, AB

44
Social Media
Capitalize on Cain’s reputation and existing platform via a targeted social media and online campaign.
The audience for this title is active online, so this will be a key channel
• Garner and maintain interest in the book through increased posts, excerpts, sneak peeks, and
related tweets
• Start conversations on body image and societal expectations through multiple social media
platforms
• Offer the first chapter as a free downloadable PDF from the RAW website after newsletter
subscription. Downloads will be promoted through Twitter and Facebook
• Join existing conversations and promote recovery using #EDrecovery #EDawareness #EDfamily.
Blogs and forums we will target for this include:
http://everywomanhasaneatingdisorder.blogspot.ca/
http://www.laurassoapbox.net/
http://eatingdisordersblogs.com/
http://www.recoveryourlife.com/forum/forumdisplay.php?f=31
SECONDARY MARKETING
Secondary marketing is for backlist sales in the spring during timely events
Publicity/Events
• Focus marketing efforts during the Canadian eating disorder awareness week at the beginning of
February, and the US eating disorder awareness week at the end of February
• Arrange for Cain to speak at mental health conferences and provide TGH doctors with the book to
bring to any conferences Cain is not eligible to attend
ICED: International Conference on Eating Disorders, held in April 2016
http://www.aedweb.org/ICED2015/
EDAC: Eating Disorder Association of Canada 5th Biennial Conference, held in 2016
http://www.edac-atac.ca/upcoming-conferences/
NEDIC: Body Image and Self-Esteem Conference, held in April 2016
http://www.nedic.ca/conference-2015
The 2nd Annual Australian & New Zealand Eating Disorders and Obesity Conference: held at
Outrigger, Surfers Paradise, May 18-19, 2015. Cain will be a speaker in 2015 and 2016
12th London International Eating Disorders Conference: held in London March 18-20 2015.
Cain will be a speaker in 2015 and 2016

45
Social Media
• Secondary social media campaign during National Eating Disorder Week in February 2016. This will
include posts and tweets through various platforms and conversations on Cain’s blog
• Pitch Title to Goodreads groups focused on Memoir and Mental Health in accordance with National
Eating Disorder Week in February 2016
1. Three of our comparable titles are on this list, one related strictly to eating disorders (Wasted, Marya
Hornbacher), one that is reflective of our author’s style which is focused on treatment centres and
the people in them (Girl Interrupted, Susanna Kaysen), and the last which matches the tone of our
book (books by Augusten Burroughs)
http://www.mastersinhealthcare.com/blog/2011/the-20-greatest-memoirs-of-mental-illness
2. The newest eating disorder memoir by Kelsey Osgood doesn’t have the greatest reviews but this
doesn’t appear to be due to genre. Reviews show it is Osgood’s take on the disorder, which is written
essay-format and criticizes other eating disorder books on the market. Reviewers said they hoped
the book would have intelligent criticism rather than a highly biased and not universal “this is how
all eating disorders are” story. Wasted by Marya Hornacher however, has much higher ratings and
reviews, but her story is dated and it seems her readers are looking for a modern take. Empty will
address the negative reception of Kelsey Osgood by beginning the book as Cain starts the recovery
program, rather than express to readers how she lost a dangerous amount of weight which could be
potentially triggering
http://www.goodreads.com/book/show/17465514-how-to-disappear-completely?from_search=true
3. Customer discussion on mental health memoirs, why they read them, and what they look for in
them. There is a common idea shared amongst the users that they enjoy mental health memoirs
because it offers them a chance to read about a topic that is private, and not openly shared amongst
friends and family. Most of the users are women and seem to be educated and intellectual
|http://www.amazon.com/forum/biography?_
encoding=UTF8&cdForum=Fx30640VPUFT65U&cdThread=Tx3F03O7909JU54
4. An article that discusses an issue in eating disorder books, which is that it enables a reader currently
suffering from an eating disorder to learn more tips and tricks to losing weight/purging as the
author recounts them. Empty will be a recovery focused book which is educational in regards to the
illness and the stigma that surround it, not educational to other eating disorder sufferers who are
likely to be triggered
http://nymag.com/thecut/2013/11/can-an-anorexia-book-be-against-anorexia-books.html

46
SALES CHANNELS
Print run
RAW.com
Special Sales
• NEDIC 150 copies
• Author 150 copies for conference circuit
• Canadian Libraries 300 copies
Chapters Indigo 37% 518 30% 60
Amazon.ca 21% 294 70% 140
Total 100% 1,400 100% 200
USA Print USA Ebook
Barnes & Noble 38% 266 30% 60
Amazon.com 29% 203 70% 140
Total 100% 700 100% 200

47
PROFITAND LOSS STATEMENT
Highlights
Print Run
Format Paperback, eBook
Price $19.95; $11.99
Quantity 2,750
Units Sold
Paperback, eBook 2,623; 400
Total Grants Awarded $3,821.54
Canada Book Fund $822
Canada Council $3,000
Rights Income $5,000
Author Earnings
Advance $2,000
Variable Costs
PPB/Unit $2.98
Royalties (print) 10%
Royalties (eBook) 30%
Editorial $4,316

49
A RANT
The World According to Dave and
Dave Carnie
Foreword: Spike Jonze, former skateboarding filmmaker,
award winning screenplay writer, co-creator and executive
producer of MTV’s Jackass
SALES HANDLE
Dave Carnie loves the word ineffable. If he were asked to
write this sales handle, he’d probably just put that one word.
What an asshole. Or maybe he’s just your average literary
genius wearing the disguise of a vulgar, fat, middle-aged
American dude with a book coming out.
DESCRIPTION
Dave Carnie has pissed off a lot of people, but he has also
earned many wholesome belly laughs with mere words on
paper – no easy task in today’s visual culture. Regardless of
what he has to say, Carnie knows how to hook readers into
listening.
In A Rant, Carnie wanders his way through the perplexities
of the 21st century with his signature style of writing. Using
his frame of reference – a life immersed in skateboard
culture and his days as an editor of Big Brother magazine
– he grapples with and weighs in on ubiquitous cultural
phenomenons from Twitter to selfies and everything
inbetween. Throughout, Carnie gets a helping hand from
the friends he’s made during his riotous ride as a writer and
editor. These friends include alumni of the Jackass crew
Steve-O and Johnny Knoxville, as well as skateboarding
greats like Rodney Mullen.
Though Carnie isn’t quite of the age to claim he walked
uphill both ways to school, he dons his preaching hat and
calls it as he sees it in this part-memoir, part-manifesto.
Refreshing, honest, and laughable. The Dave Carnie way.
SPO038000 SPORTS & RECREATION / Skateboarding
HUM013000 HUMOR /Topic / Sports
HUMOUR/
SKATEBOARDING
8.5 X 10 • 192 pages
80 colour photographs
RELEASE DATE
October 27th, 2015
ON SALE DATE
November 10th, 2015
ISBN-13: 978-1-82469-723-9
FORMAT
Paperback
Friends

50
AUTHOR INFORMATION
Dave Carnie used to teach English in a Californian elementary
school. Before causing any lasting psychological damage to the
youth of America, he became an editor at Big Brother – a magazine
infamous for its hold-no-punches renegade style of publishing.
Since Big Brother ceased to be published in 2004, many have tried to
define Carnie and his editorial direction, but Carnie will tell you that
he just did what he thought was funny. Carnie currently lives in
California and is the editor-at-large of King Shit magazine
RIGHTS HELD
North American & UK, English Language
• Carnie has written for Huck, a publication under the umbrella
of TCOLondon. TCOLondon is a cross between a publishing
house and creative agency that frequently hosts events in their
art gallery catered to the demographic that we are targetting.
TCOLondon will host a UK book release
RIGHTS SOLD
First Serial
• King Shit: Carnie is an editor-at-large for King Shit. We will target
coverage or ad space in return for an excerpt
Second Serial and Extract Rights
• Huck magazine: As a magazine focused on the broader culture
of skateboarding, snowboarding, and surfing, Huck would buy
rights to run an excerpt even after it ran in King Shit, while
other endemic skate magazines like Transworld Skateboarding
and Thrasher would not. Huck would especially be inclined to
take an excerpt featuring Spike Jonze or Rodney Mullen
AUTHOR CITY OF
WORK
Toronto, Ontario
AUTHOR PLACE OF
RESIDENCE
Greater Los Angeles
Area, California
DISTRIBUTION
Canada, USA, & UK

51
COMPETING TITLES
Professional Idiot: A Memoir by Stephen
Steve-O Glover
• Published by Hyperion, April 2011
• $25.99
• ISBN: 1401324339
• Lifetime Sales 5,748 copies
Booky Wook 2: This Time It’s Personal by
Russell Brand
• Published by Dey Street Books, Sep-
tember 2011
• $18.50
• ISBN: 978-0-06195-808-3
COMPARABLE TITLES
The Disposable Skateboard Bible by Sean
Cliver
• Published by Gingko Pr. Inc, July 2009
• $44.60
• ISBN: 978-1584233275
Life and Limb: Skateboarders Write from the
Deep End by Jared Jacang Maher
• Published by Soft Skull Press, May
2004
• $13.95
• ISBN: 978-1932360288
Dreamseller by Brandon Novak
• Published by Citadel, October 2009
• $14.95
• ISBN: 978-0806530048

52
AUDIENCE
• Men, 30 and up
• Men who grew up skateboarding
• Men who skateboard
• Fans of the Jackass franchise
• Fans of Big Brother, King Shit, Later.,
Thrasher, Huck, Transworld Skateboarding,
and The Berrics
TABLE OF CONTENTS
1. Preface: Being a Narcissistic Asshole
Brief history of Dave’s involvement with Big Brother and what drew him to writing
Interview with Chris Nieratko
2. Getting Old
Dave talks about how skateboarding has changed over the years, tying this into the pros and cons of
getting old
Interview with Rodney Mullen
3. Living Like An American
Dave explores how to eat like an American.
4. Getting Kicked in the Nuts Sucks
Dave lists and discusses a categorization of idiots
Interview with Johnny Knoxville and Steve-O
5. I Wish I had Boobs
Using Twitter as his main gripe, Dave challenges the ubiquity of social media
Examples from Twitter and Instagram that Dave makes fun of
6. My Literate Cat
Falling back on his knowledge of literary classics, Dave discusses the state of contemporary
literature
Interview with Gary the Cat
7. Good Morning, America
Dave takes on North American media
Interview with Dave regarding the current state of media
8. Tomorrow
Dave talks about what he’s certain about in the future as a conclusion to the book
Interview with Kelly Slater (interviews him like he’s a robot because of Kelly’s unrelenting success
as a surfer)

53
EXCERPT
I have been fired only once in my life. I was working the help desk for telecom giant MFS in San
Francisco during the early 1990s. I had access to the newly invented internet and a lot of spare time on
my hands. And then Olga got me fired. I remember her name because that’s how I accidentally stumbled
upon her site: I was doing a search for the On-Line Guitar Archive. (“By the way, I play guitar.” – River’s
Edge.)
“Olga, huh?” I thought when I saw her search result. “I’ll check her out.” I probably thought I was going to
see some Russian boobs or something.
No, quite the opposite. Olga was a boring housewife with no intention of showing her boobs or turning
into a slutty housewife. Her website was simply her very own Wikipedia page about her boring self. She
included a few pictures and wrote a couple sentences about what she enjoyed doing.
“I enjoy making awesome food for my husband and rollerblading with our dog, Harley,” she wrote on
her site. I don’t remember what the dog’s name was, but it was probably Harley because Harley is one of
the most popular, yet unimaginative, dog names in America. “You know, because I like Harley Davidson!
USA! USA! USA!”
Her site invited me to visit her husband’s page and even Harley’s page. “Haha! That’s hilarious! Did you
see Olga’s dog has its own website! Her DOG! Haha!”
Olga’s husband’s site mirrored his wife’s: he enjoys eating her awesome food and rollerblading with
Harley. How fascinating.
These nitwits bothered me. The banality irked me. A lot. I was incensed. To me it was something akin
to digital pollution and I was offended that these assholes were taking up space and shitting all over the
shiny new internet with their drivel. At the bottom of their websites they invited me to write them.
“Write us!” Okay. Someone needs to let them know they’re being stupid.
*note: excerpt originally appeared in Huck issue 36

I just punched myself in the face because
someone needs to get punched in the
face and I’m the only one here.
Do you know what I liked about this kid? He didn’t tweet.
‘Kitty & Sam 04.12.2012 Knoxville, Tennessee’. How cute. I’m
going to put a reminder on my calendar to send them a creepy
congratulations on 4/12/13 from a complete stranger. “Hi. I’m
following you.”
@KittyBug29: Just bought my first Christmas gift!!! Feels good
to get started early! #lovemynephews
Wow. I just punched myself in the face because someone
needs to get punched in the face and I’m the only one here.
Besides this being nonsense that could surely go without
mention, it was posted at the end of October. Rub it in our
faces, bloody do-gooder.
@KittyBug29: It’s Friday!!!! Happy Friday to my besties!!!! @mk-
barking @crissy4851 @KBabbles @Courtass @GravyMom57
Finally, some useful information: the day of the week! It’s
Friday? And as I wade through her incessant jibber jabber it
appears she does this every Friday. Don’t laugh, it’s an im-
portant service she’s providing because at least one of her
besties, KBabbles, doesn’t know it’s Friday yet.
@KBabbles: Is it Friday yet? #readyfortheweekend
Thank god for KittyBug29. What would KBubis do without
her? I think KBabbles should retweet KittyBug’s Friday post
just to reinforce the fact that it is indeed Friday. If she did
that, I’d get a Twitter account just so I could retweet KBabbles’
retwat of KittyBug29’s twit. I’d also mark it as a ‘Favourite’.
Which is an odd feature I didn’t know about before. What’s
that do? Fuck it, I just signed up and I retwittered it, made it
my favourite, and now I’m following her. And I’m assuming
KittyBug29 will be notified that David Carnie just retwanked
her twat? All this twat reminds me of the time my boss had to
call me and give me a warning.
“Human Resources has informed me I have to give you a for-
mal warning,” my boss said. “Do not use the word twankunt
anymore.”
I’m still not sure which of the three ladies on the email that
contained the aforementioned word narked on me. I thought
they were cool. All I said was, “That reminds of a British slang
word I learned once: twankunt. A twankunt is someone
who’s not only a twat but a wanker and a cunt to boot.” My
wife told me that the word cunt was probably the offending
party. Anyway, I’m forbidden from using the word twankunt
in the workplace from now on. Duly noted.
KittyBug29 is evidence why people should be required to
get a license to write anything on the internet. And, like a
driver’s license, they should be tested to ensure they won’t
say anything stupid, or at least not too many stupid things.
And they have to pay for the license. And then they have to
pay for every word. Kind of like that Chris Rock joke about
gun control: “You don’t need no gun control, we need some
bullet control. I think all bullets should cost five thousand dol-
lars. Cause if a bullet cost five thousand dollars there won’t be
no more innocent bystanders.” Let’s see how much KittyBug
feels about her besties when every one of those 140 charac-
ters costs $140/each. “Buy your own calendar to find out what
day it is, bestie bitches!”
@KittyBug29: So ready for the weekend!!!!!! Hurry up Friday
afternoon!!!!!
So ready for you to shut-up. I wonder how much it would
cost someone, not necessarily me, to stick their penis in Kit-
tyBug29’s dog’s twankunt? I should send that twat a tweet
and ask her. #soreadyfortheend #theend #waitonemorething
#iwasjustkiddinganditjustsoundedfunny #andalso #never-
mind #okaythisisreallytheend.
CHAPTER 4 103 CHAPTER 4 104
SPIKE JONZE PHOTO
“Never miss a chance to keep your
mouth shut,” I say.
i have been fired only once in my life.
I was working the help desk for telecom giant MFS in San
Francisco during the early 1990s. I had access to the newly
invented internet and a lot of spare time on my hands. And
then Olga got me fired. I remember her name because that’s
how I accidentally stumbled upon her site: I was doing a
search for the On-Line Guitar Archive. (“By the way, I play
guitar.” – River’s Edge.)
“Olga, huh?” I thought when I saw her search result. “I’ll check
her out.” I probably thought I was going to see some Russian
boobs or something.
No, quite the opposite. Olga was a boring housewife with
no intention of showing her boobs or turning into a slutty
housewife and getting her mouth buttfucked by a pizza guy.
Her website was simply her very own Wikipedia page about
her boring self. She included a few pictures and wrote a
couple sentences about what she enjoyed doing.
“I enjoy making awesome food for my husband and roller-
blading with our dog, Harley,” she wrote on her site. I don’t
remember what the dog’s name was, but it was probably Har-
ley because Harley is one of the most popular, yet unimagina-
tive, dog names in America. “You know, because I like Harley
Davidson! USA! USA! USA!”
Her site invited me to visit her husband’s page and even Har-
ley’s page. “Haha! That’s hilarious! Did you see Olga’s dog has
its own website! Her DOG! Haha!”
Olga’s husband’s site mirrored his wife’s: he enjoys eating her
awesome food and rollerblading with Harley. How fascinat-
ing.
These nitwits bothered me. The banality irked me. A lot. I
was incensed. To me it was something akin to digital pollution
and I was offended that these assholes were taking up space
and shitting all over the shiny new internet with their drivel.
At the bottom of their websites they invited me to write
them. “Write us!” Okay. Someone needs to let them know
they’re being stupid.
“Dear Olga and Olga’s husband,” I wrote. “How much would
it cost someone, not necessarily me, to stick their penis into
your dog’s fundament? Love, Dave.”
It was a couple months before I heard back from Olga and her
husband, but their response was not delivered in the manner
I expected. I had put in my two weeks notice at MFS because
Big Brother had been bought by Larry Flynt and I had been
offered a salaried staff position in LA. I was practically on my
way out the door when Brenda, my supervisor, said, “David.
What have you done? An executive from corporate head-
quarters is here and he wants to talk to you.”
Brenda and I sat across the table from a little man in a suit,
the executive from corporate headquarters. “Are you Dave
Carnie?” he asked. I said that I was. He pushed a piece of paper
at me. “Did you write this?”
When I started reading my email to Olga, I recognised it as
my writing, but I couldn’t place what it was in regards to. Two
months had passed. At the time, I had been in the habit of
sending my mother pranks and nasty letters via email. This
new technology shit was fun. So my first thought when I read
the letter about fucking somebody’s dog was, “Why are you
reading my mom’s email?”
This raised the executive’s eyebrows. He fucks his mother’s
dogs?
And then it occurred to me: Olga!
I started laughing. Which of course raised his eyebrows even
more, which, in turn, made me laugh even harder. When I
calmed down, I explained the whole story to him. “So it’s be-
cause they’re idiots and they have these stupid websites and
so I just wrote that. Funny, no?”
Funny, no. Fired, yes. Apparently Olga and her husband were
so offended by my letter that they contacted the Federal
Communications Commission and the FCC contacted corpo-
rate headquarters. I was given to understand that bestiality is
not part of MFS’s company policy.
Fine with me because I had already put in my two weeks
and thus I was actually certified to utter that fantastic thing
you’ve always wanted to yell, “You can’t fire me! I quit!” I did
not say that, though, because in America you cannot collect
unemployment if you quit.
So I moved to LA and worked for Big Brother. And then Big
Brother died in 2004. One of the losses most lamented was
the quotes section. Even if someone didn’t particularly care
for our magazine, they liked the quotes. Everyone liked the
quotes.
“oh my god! it’s normal size!” —a stripper, regarding wee man’s
wiener
“it will be better than your whole life.” —salman agah to a
police officer who had just ticketed him and told him to have
a good day
“the next time we go to disneyland with slayer, i’m not going
to get so hammered.” —marc mckee
It’s difficult to describe what makes a good quote, just as it’s
difficult to try and explain what makes good art. As with
porn, ‘you know it when you see it.’ There was only one rule
we had: you can’t quote yourself. Because you have no idea
what you’re talking about. You can quote yourself about
as well as you can tickle yourself. Face it, we’re idiots. We
shouldn’t be allowed to go rambling on about ourselves.
“Never miss a chance to keep your mouth shut,” I say. Which
is an odd thing to say when I’m trying to keep my mouth
shut? Anyway, we were very strict about this rule. But ap-
parently we are the only people on the planet who abide
by this rule because if you look at the internet today, and in
particular Twitter, it’s nothing but a bunch of people quoting
themselves.
“@totaldouchebag. Haha, I am so very clever! #masturbating-
tomyself”
Go. Fuck. Yourself.
Oh. You already are.
The hubris. The arrogance. How did this happen? When did
it become okay – nay! normal – to shit with the door open
and comment on everything under the sun? I don’t care what
you’re doing, and I certainly don’t give a fuck what you think
about it.
@KittyBug29: Ann Curry was the only one I liked on the
today show… what a terrible mistake. #nbc
I just went to Twitter to find a random example. KittyBug29
was the first to catch my eye. Poor KittyBug. Apparently
Ann Curry, whoever the fuck that is, got fired from //Today//
(a morning news show) and KittyBug29 feels that this was
a mistake. I think it was a mistake for KittyBug to post her
opinion on the subject because now I’m going to go through
all her shit and read her twits. This feels sort of scandalous,
but then again she’s the one that pranced it all out there in
public. Oh, I just learned that KittyBug was recently married
to a fellow named Sam in Knoxville, Tennessee. Congratula-
tions! Their first anniversary will be April 12, 2013. I know
because there’s a photo of a couple of beer koozies that read
CHAPTER 4 101 CHAPTER 4 102

55
BLURBS
“Perfectly unsettling and
hilarious. Fantastic.”
– Andrea Kurland, Huck
“Dave Carnie is a smart
guy wearing the disguise
of a vulgar, fat, middle-
aged American dude.”
–Jason Crombie, Monster
Children
“Slap-you-in-the-face
funny.”
—Ed Templeton,
professional
skateboarder
REVIEW QUOTES
“From scatological humor
to highbrow literary
sensibility, Dave Carnie
at his best.”
- Joel Rice, McSweeney’s
“ ...bitingly funny
and surprisingly
introspective.”
- Michael Burnett,
Thrasher
“The sort of book that
every schoolchild should
read.”
- Ryan Stutt, King Shit
“People who say I’m an
asshole haven’t read
Dave Carnie yet. He’s
mastered the art.”
—Chas Smith, author
of Welcome to Paradise,
Now Go to Hell

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