Creatavision Publishing produces books that promote conscious travel through inspiring and connecting stories. The document describes several books published or distributed by Creatavision Publishing, including The Bootongs of Bali, a fantasy adventure story with environmental themes for young readers; Bali Essence, a photography book capturing the essence of Bali through images and words; Bali Soul Journals, a travel narrative presenting insights into Balinese culture and lifestyle through interviews; and Looking for Borneo, a celebration of Borneo's environment, people and culture through writings, photographs, drawings and music. The document discusses the growth of conscious travel and how Creatavision Publishing focuses on works that engage this audience.

1. Creatavision Publishing
April 2015
Beautiful books that inspire, connect and promote conscious travel

2. Clare McAlaney
RRP $24.95
ISBN: 9780992373627
Trade SC 230mm x 150mm
188pp with 16pp colour panels
Shrink-wrapped
Release date: 10 December 2014
Category: Young reader
The Bootongs of Bali is a remarkable tour de force, which sits in my bookshelf between
Animal Farm and Harry Potter. Jonathan Copeland - author
The fantastic tale of a family of ducks and
friends. Young Cheeky and his family, the Bootongs
of Bali, are in a race against time to find their fallen
ancestral palace in the Kingdom of Ducktopia and
recover an old Manuscript that will unlock the answers
to restore balance to Bali - and the planet - before it is
too late.
Classic adventure-fantasy with an environmental
message, by an author with an original storytelling
voice that will appeal to young readers and adults alike.
The Bootongs of Bali is a captivating tale that through
the adventures of animals, reminds us we only have
one planet and two paths - preservation and repair, or
destruction. The Bootongs of Bali takes you on a tour
of Bali, its culture and the beauty of the Paradise island
seen through the eyes of the ducks and their friends,
while highlighting the threats it is facing in a fast-paced
tale that will leave young readers intrigued and with an
indelible desire to help make a difference.
With beautiful illustrations by Clare McAlaney, this is a book
that will take a treasured place on young readers’ to
adults’bookshelves.
Open these pages and you enter a mythical, magical,
enchanting world where ducks can fly and fish can talk ...
Clare McAlaney pulls a powerful punch ... Will the young,
naive duck Cheeky succeed in his pre-destined task, against
all the odds ...? Will he manage to overcome rival Spotty
and terrifying malevolent forces and find the Manuscript,
hidden centuries ago in a distant palace? Will he succeed
in unlocking the ancient secrets and save Bali from its
headlong, unstoppable rush to destruction, perdition and
chaos? This timely, modern allegory bursts with energy in
words and pictures.
Ibu Murni - Author, founder & owner of Murni’s Warung,
Available now

3. David Metcalf
Nyoman Pujawan
Clare McAlaney
RRP $24.95
ISBN: 9780992373634
Trade SC 150mm x 230mm
96pp full colour with varnish
Spot varnish / metallic print cover
Shrink-wrapped
Release date: 31 March 2015
Category: Travel
Like a canoe on the river, David Metcalf’s lucid images capture the color and vibrancy...the
quiet magic of the forest and a fascination for the creatures that dwell there.
Bill Dalton - Author, Adventurer, Travel Journalist, on David’s photography in Looking for Borneo
Bali essence is an uplifting take-home book
of the diverse, uniquely special world that is Bali.
Captivating images transport you into its magical
world, taken by renowned travel photographer
and author David Metcalf, and Bali’s newest talent,
Nyoman Pujawan. Clare McAlaney, author of Bali
Soul Journals, lyrically adds words to the images.
This is a perfect reminder of a traveller’s visit or a
gift for anyone who has or who longs to walk the
beautiful fields of Bali.
Light and affordable, it captures the essence of Bali
in a way not seen before on the island. Beautifully
printed in Indonesia by PT Indonesia Printer, it will be
the ‘must have’ purchase for travellers to Bali and as
a gift.
Clare McAlaney thoughtfully comments on the
images, sharing her observations of village life and
Balinese culture in the same reverent manner she
gave in Bali Soul Journals.
Relative new-comer is Balinese Nyoman Pujawan,
who has worked with David for the last two years.
As David said, by teaching him and other local
photographers, he is able to leave a legacy of skill
and beauty.
Bali Essence is the product of a shared passion, a deep appreciation for the timeless beauty that is Bali. Immerse
yourself in the silky ultra-realism of Metcalf and Pujawan’s extraordinary images. Lose yourself in McAlaney’s
lyrical, meandering text. Bali Essence has distilled this unique culture and place, serving it up like a sparkling wine,
full of flavour, full of promise, full of life. For those who share a love of the island, this is Bali!
Mark Heyward, bestselling author of Crazy Little Heaven and Looking for Borneo
Available now

4. Clare McAlaney
Trish McNeill
RRP $44.95
ISBN: 9780992373603
Trade HC 250mm x 210mm
H/C with jacket
240pp Full colour gloss
Published: November 18, 2013
Category: Travel Narrative
Sub-category: Conscious Travel
Bali Soul Journal’s intention is to inspire
tolerance, love and empathy, presented in a series of
journals with people who know and love Bali.
The journals became Clare’s own journey through Bali, as
she learns the impact of tourism on the tiny island, and
the values that shape what is one of the world’s most
unique communities.
More than a coffee table book, it is filled with vignettes
of local customs and insights into the Balinese way of life
through three distinct sections. The first explores the five
senses in Bali and symbolism. This introduction to Bali
guides you to 14 journals with locals, before taking you
by the hand and strolling through the streets of Bali with
traveller’s eyes.
Bali Soul Journals targets a growing market in travel, the
Conscious Traveller. Recommended by Don George in
National Geographic Traveller as a must-read in Bali.
Available now in current edition
Re-publish mid 2015

5. Foreword by Bill Dalton
Mark Heyward - author
David Metcalf - photographer
Khan Wilson - artist
RRP $55.00
ISBN: 9780992373610
Trade HB 225mm x 300mm
168pp full colour
Shrink-wrapped
Release date: 1 October 2014
Bonus CD
The best book on Indonesia I have ever read!
Tim Bowden, AM − author, TV and radio journalist
Looking for Borneo is a celebration of the
island of Borneo, its environment and its people. At the
same time, it is a call to action, a plea to save this special
place from the ravages of development.
A collection of writings, drawings, photographs and
music, inspired by Kalimantan and Mark Heyward’s
acclaimed book, Crazy Little Heaven, an Indonesian
Journey, this new volume is a unique artistic
collaboration and a fine contribution to the body of
Indonesian travel literature.
Khan Wilson’s quirky and memorable artworks
complement the narrative in the same way that a fiery
sambal complements a dish of fried rice, adding a
splash of colour, a little spice and a sense of fun.
Like a canoe on the river, David Metcalf’s lucid images
capture the colour and vibrancy of Dayak cultures,
the quiet magic of the forest and a fascination for the
creatures that dwell there.
As if that were not enough, Heyward’s original songs,
ballads of life and love in Indonesia, are brought to
life by Kalimantan-born Qisie, and a group of talented
Indonesian musicians from Lombok and Bandung. The
style, best described as ‘kampong folk-rock’, reveals
another Indonesia - and more of Heyward’s very
personal vision of this unique part of the world.
(Review by Australian author, Bill Dalton)
Available now
Limited edition

6. About the Authors
Clare McAlaney David Metcalf Mark Heyward
Khan Wilson
Trish McNeill
Clare spends most of her time with
her husband, writing in Bali.
Her background is in strategic
marketing of global brands, but the
artistic nature of the work was far
more satisfying, so she set up Creat-
avision Marketing in 2005. In 2013
she established Creatavision Publish-
ing Australia.
Clare writes for local newspapers
and magazines, however her focus
on publishing, design, writing and
illustrating is taking up much of her
time these days.
Originally from New Zealand, David
is an outstanding travel photogra-
pher and writer. Although he travels
extensively, David is based in Bali.
David’s photography features in In-
donesia’s Hidden Heritage - Cultural
Journeys, co-written with Steph-
anie Brookes. David has held many
successful photography exhibitions
in Jakarta. He is a regular contribu-
tor to NOWJakarta, as well as many
flight magazines. Recently David was
chosen as the featured photographer
in Master Class in Colours Garuda
Indonesia Inflight Magazine.
Born in Tasmania, Mark has spent
the last twenty years living, travelling
and working in Indonesia. He now
lives between Lombok and Jakarta
with his wife and two children.
Mark holds a PhD in inter-cultural
literacy and a Masters Degree in ed-
ucation administration. He currently
works as an international education
consultant. In his spare time he
writes, makes music, and takes long
walks in the hills.
Mark’s book Crazy Little Heaven has
been applauded in both Australia
and Indonesia. (Please see reviews in
Looking for Borneo.)
Khan is an expatriate Australian artist and teacher, based in Ubud, where he lives with
his wife and family. Khan is also a talented early childhood teacher and has taught
in schools in Tasmania and Indonesia. Mark and Khan have collaborated in the past.
Khan’s funky, illustrative artwork has been exhibited in Australia, Lombok and Bali.
His creations allow the viewer to wander through imaginary worlds exploring a visual
narrative.
Trish McNeill lives in the beautiful Whitsundays and enjoys travelling between her
two paradise homes. Having studied photography under some of Australia’s finest, she
wanted to capture more than landscapes, but through images, tell a story that would
reach out to people to help them engage and connect with other cultures. Bali Soul
Journals was both Clare and Trish’s first print book.

7. The travel market is in advancement, tipped to grow to 1.8 bil-
lion by 2030. Leading this charge is a group that is little known
but growing annually - the Conscious Travel market. There is
an opportunity to grow this market in the publishing industry.
Creatavision Publishing focuses on this group.
About Conscious Travel
The Travel Market
The Conscious Traveller
Justin Francis describes the future of travel as being ‘deep’ travel
- getting under the skin of a place. We already seek out authen-
ticity - real experiences rather than fake culture packaged up for
tourists - but travel in 2020 will go further. It will be about the
appreciation of local distinctiveness, the idiosyncrasies and the
detail, the things that make a place unique and special. It will be
as much about the smell of fresh spices in Kerala in India ... as it
is about rediscovering the exotic and locally distinctive closer to
home.1
The emergence of the ‘conscious traveller’ and ‘responsible trav-
eller’ is happening alongside rising fuel costs and people seeking
spiritual growth and a connection with the planet.
Conscious Travel has been described as a movement - a com-
munity and a learning program enabling countries to attract and
welcome guests in a manner that doesn’t cost the earth.
Activists point out that the operating model that created a global
tourism industry is dying and a new model is emerging. The
rules of the game are being re-invented, right now.
1 Managing Director - www.responsible.travel.com
Cheap airfares and accommodation are one thing, but trav-
ellers are also searching for their inner self and a connection
with the planet. And others. This is a long way from tourism
described as a race to ‘check in’ on social networks.
Tourists collect digital photos and screech to get to the next
temple or view or whatever will inspire perceived envy on
their social network page. They look for what is familiar rath-
er than the differences, a holiday, rather than seeking what
binds us as humans. Travellers collect memories, leave posi-
tive footprints and enhance relationships and understanding.
Alongside the Conscious Traveller there is a new consumer.
Euro RSCG Worldwide gives insights into who they are.
At the end of 2009 they conducted research across seven
countries (Brazil, China, France, Japan, the Netherlands, the
United Kingdom and the United States) and 5,700 adults
which revealed startling insights.
They found that people still want more, but define it differ-
ently - not mountains of consumer goods, but rather, more
meaning, more deeply felt connections, more substance and
a greater sense of purpose.
They found that 43 percent complain about not having
enough close friendships. 40 percent want to lead a more
spiritual life. 59 percent were feeling disconnected from the
natural world. Story telling is a way of reuniting that feeling
of connectedness.
In short, we are becoming sick of excess, weary of the push to
accumulate more. We are ‘waking up’ in the ‘era of mindful
spending’ with four key attributes:
- embracing substance
- growing up
- rightsizing
- seeking purposeful pleasure
Despite bad press, Bali has recorded record levels of Austral-
ians in the first two months of 2015, up 15% on 2014. These
will see well over one million Australians travel to Bali if the
trend continues, as it has since the bombings in 2002.
The Australian Bali Traveller

8. Email: clare@creatavision.com.au
+62 821 46 041 732 (please text first)
+61 3 9017 6144 (message only)
Creatavision Publishing Australia
P.O. Box 2083, Parkdale Victoria 3195
Printing - Jakarta, Indonesia
About Creatavision Publishing
Creatavision Publishing began as Creatavision
Holdings in 2003, primarily a marketing and design
service. Clare McAlaney founded the company and
provided branding and design services to brands
such as Bulla Dairy.
Clare’s husband joined the company in 2009. An
experienced printer in lithography, Bill had spent the
latter part of his career as a senior manager in sales
and marketing. His wealth of experience saw the
company soar.
In 2012, Clare published her first book, an eBook
called Things you need to know about Bali, which
shot to #1 on Amazon in Travel after a relaunch in
January 2015, and has remained in the top five books
consistently since then.
The company focuses on travel, conscious travel
particularly. The vision is to print more books that
bring awareness to the planet. Soul Journals and Bali
Essence both have immediate plans for companion
books in other parts of Indonesia, and in Australia
and New Zealand.
To grow the company, Creatavision Publishing seek
an Australian distributor. Consideration is also on
the table for an Australian publisher to handle Bali
Soul Journals in that market to economise on logis-
tics.
Clare has partnered with David Metcalf on Bali
Essence, which was launched April, 2015. David has
been approached by an Asian network to judge on a
photographic reality competition, which will expand
both his, Clare’s and the book’s profile into the Singa-
pore and Malaysian markets.
However given the size of the Australian market trav-
elling weekly into Bali, focus will remain on getting
the book into the hands of the millions who love the
small island.