The Body Shop Australia worked with Climate Friendly to measure its greenhouse gas emissions and implement sustainability initiatives to reduce its carbon footprint. Climate Friendly provided renewable energy certificates and offsets to match The Body Shop's electricity usage and flight emissions. The savings from switching to these programs allowed The Body Shop to invest in energy efficiency upgrades. To communicate its actions and engage customers and staff, The Body Shop partnered with Climate Friendly to launch a climate pledge competition called "Kick Climate Change" across its stores and marketing channels. The Body Shop's goal was to become carbon neutral and inspire others to take action on climate change.

1. The Body Shop Australia
Projects that engage staff and customers
Taking
action
with
A bespoke solution
A hand-picked suite of quality carbon
offsets, measurement tools, renewable
energy certificates and marketing
support was tailored to meet the specific
requirements of The Body Shop Australia.
The Body Shop Australia stores,
offices and warehouse* were switched
from GreenPower to GoldPower.
Climate Friendly GoldPower matches
a customer’s electricity use in any
location with certificates in megawatt
hours (RECs) from Gold Standard
projects in developing countries that
produce as much renewable electricity
as the customer uses.
This creates a global renewable
energy product accessible anywhere
in the world.
As well as ensuring that The Body
Shop’s RECs went beyond existing
Kyoto targets to produce truly
additional emissions reductions,
the switch to GoldPower created
cost savings. These savings were
used to offset flights and transfer
The Body Shop’s warehouses to
low watt lighting.
As of January 2011 The Body Shop Australia had cut its
greenhouse gas emissions by 12% on 2007 levels. It was
looking to work with a global best practice offset and
renewable energy provider to reduce its carbon footprint
to as close to zero as possible and to bring its actions
to life in a way that inspired staff and customers to also
take action on climate change.
*In this case study The Body Shop Australia activities mentioned did not take
place in South Australian stores which is a sub-franchise.

2. The Body Shop, has adopted Climate
Friendly’s FlightPortal solution to
measure and report on its flight
emissions. The Body Shop Australia
offsets the greenhouse gas emissions
created by staff air travel using this low
administration solution.
Communicating Action
One of The Body Shop’s core values is
To Protect The Planet and it is famous
for campaigns to educate and inspire
staff and customers to take action and
embrace this value in their personal lives.
So to celebrate its carbon
management achievements it
partnered with Climate Friendly to
create the Kick Climate Change –
a climate action pledge competition
that was rolled out through its retail
stores, online, and through The Body
Shop At Home networks.
The Body Shop placed decals on
the windows of all its stores to inform
customer and staff of its commitment
to being a carbon managed business.
In addition, a comprehensive campaign
kit was developed for all retail staff to
ensure they had the
information they
needed to start
a conversation
about climate
change with their
customers.
Sustainability initiatives: The Body Shop
  The Body Shop Australia stores, offices and warehouse* were switched to
GoldPower using the associated savings to invest in energy efficiency projects.
 Since October 2011 new and newly refitted stores utilise LED lighting
which has dramatically improved energy efficiency.
 100% of the unmodified palm oil used in The Body Shop products has been
certified sustainable by the Roundtable on Sustainable Palm Oil (RSPO).
 All wood products and shop fit cabinetry are from a Forest Stewardship
Council (FSC) approved source.
 Minimal packaging and use of recycled materials. Some of the new PET
bottles contain 100% recycled plastic which prevents millions of new
plastic bottles to be made every year. The Cambodian Cook Stove
Project in Cambodia reduces
carbon emissions by introducing
more fuel efficient cook stoves.
TheTasmanian Native Forest
Protection Project in Australia
involves the protection of tracts
of privately-owned land in the
Tasmanian Central Highlands.
The Alize Camseki Wind
farm inTurkey counts 11
wind turbines that produces
approximately 82,000 MWh of
electricity each year.
Supported projects
It’s easy! Contact us today.
Sydney | Melbourne | London
takeaction@climatefriendly.com
www.climatefriendly.com
Printed on 100% recycled paper using soy based inks.
“Climate Friendly helped The Body Shop understand
more about our own carbon footprint and to take action
to offset all our Scope 1 and 2 emissions as well as
business flights. We are particularly impressed by and
grateful for their help in telling the story of our offset
projects to our staff and customers.”
– Mark Kindness,The Body Shop Chief Executive
Kickclimate
change
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