This document contains two writing samples by Bob Snow. The first sample discusses World Water Day, which is an annual UN observance on March 22nd that raises awareness of global water issues. It notes some of the themes and issues highlighted in past years, such as water and sustainable development. The second sample discusses two new piano teaching series from FJH Music - one focusing on works by classical composers and one with contemporary pieces to motivate students. It also includes an interview with composer W.T. Skye Garcia about their background and influences.

1. Bob Snow - Writing Samples 2015
Example #1
World Water Day
OK Baby Boomers, bet many of you once felt you had the monopoly on peace, love and
understanding, bringing harmony to the world, dating all the way back to Earth Day and
Woodstock. Well much has changed in 40 plus years, and we are rapidly coming up on a
different kind of annual celebration that may still sound very familiar.
Slated each year for March 22nd
for more than two decades, World Water Day is an
initiative that grew out of the 1992 United Nations Conference on Environment and
Development (UNCED) in Rio de Janeiro from the next generation. The UN General
Assembly has since marked this day as an opportunity to bring global water issues to
worldwide attention. It documents, diagnoses and details how water links us all to the
future we want.
Never heard of World Water Day?
A quick Google search reveals numerous articles and videos championing the cause. The
WWW we commonly know as websites and addresses is cleverly repositioned as the
World Wide Well, where we understand that water flows through rivers and streams, just
as it flows through each and every one of us. A bit of Mother Earth hyperbole to be sure,
but observers of World Water Day are correct to point out that unsafe water kills more
people than war, and more than 95% of available fresh water on the planet is polluted.
If you are new to the March 22nd
observance, each year the United Nations brings
renewed focus to the issues of the day from a different vantage point, raising and
exploring different themes. Previous themes have included:
The World is Thirsty Because We Are Hungry (2012)
International Year of Water Cooperation (2013)
Water and Energy (2014)
For 2015, it is Water and Sustainable Development
It is meant to bring to light the many uses of water in all its aspects:
As stated on the current www.unwater.org site, “Water is Health; Water is Nature; Water
is Urbanization; Industry; Energy; Food; Equality, and so on. Humanity Needs Water, A
drop of water is flexible. A drop of water is powerful. A drop of water is in demand.
Water is at the core of sustainable development.”
Baby Boomers know these mantras have been with us for a long time. In a sense, they are
ideals worthy of discussion, but perhaps more to the point, water is also very real global
problems like flood and drought. To the UN’s credit, these crises are not ignored. There
are publications readily available from the World Meteorological Organization (WMO)
and the Global Water Partnership (GWP) highlighted on the unwater.org website.

2. Bob Snow - Writing Samples 2015
Example #2
The FJH New Release Club Newsletter for Piano Teachers
Issue 171, Cover Page:
TEACHERS TAKE NOTE!
If you are looking for great piano teaching repertoire, The FJH Music Company now features two fabulous
new series, offering today’s teachers the best in pedagogical and motivational music!
TIME PROVEN REPERTOIRE: Succeeding with the Masters™
- Baroque Era, Volume One Now Available
First, come explore the best pedagogical works by the greatest composers of the Baroque era (J.S. Bach,
Handel and Scarlatti) and Classical era (Haydn, Mozart and Beethoven), with Succeeding with the
Masters™, compiled and edited by Helen Marlais. In addition to providing a wealth of teaching repertoire
by these great composers, this series provides a comprehensive approach that combines learning style,
technique and historical context, AND also provides successive practice strategies to help your students
thrive. Companion CD’s for each volume include complete performances and a practice strategy workshop.
MOTIVATING TODAY’S STUDENTS: In Recital Throughout the
Year™ (with Performance Strategies)
Then, explore another new series with us, through In Recital Throughout the Year™, edited by Helen
Marlais. These books, which each include a companion CD, are chock-full of musically engaging pieces by
leading FJH composers and arrangers: Melody Bober, Timothy Brown, Kevin Costley, Martin Cuéllar,
Christopher Goldston, Elizabeth W. Greenleaf, David Karp, Mary Leaf, Edwin McLean, Kevin Olson,
Valerie Roth Roubos and Judith R. Strickland all contributing. These six carefully leveled books contain
original solos and duets, arrangements of famous classical themes and pieces for holiday recitals. Your
students will not want to stop practicing these pieces!
Focus on…
W.T. Skye Garcia (Interview with FJH Composer - one featured every issue, pgs. 4-5)
FJH What musical influences did you have early in life?
WTSG My parents were not musicians but were avid listeners. I remember all the excitement the day we
got a beautiful, new “hi-fi” system. As a family, we listened to everything—classics, big band, calypso,
Spanish love songs, etc. Given a choice of watching TV or listening to music for an hour, I would choose
the music!
FJH What kind of musical training did you receive growing up?
WTSG Band was offered starting in 4th
grade, and I played the trumpet. I got to be pretty good at it but
was never really satisfied with the instrument. My high school’s music program has been consistently
ranked in the top 100 nationwide. We had a huge marching band, a terrific concert band, a full orchestra
and a jazz band. Everyone was required to be in the choir too.
FJH So how did you find your way to the piano?
WTSG I was a physics major at Colorado State University when I used some of my elective hours to take
music theory and piano class. I really enjoyed both classes and was surprised at how well I did alongside
the music majors. I thought my music courses were a lot easier than my physics courses! I went ahead and
finished my physics degree but began making plans for further music study.

3. Bob Snow - Writing Samples 2015
FJH Did you ever work as a physicist?
WTSG Yes. For one year I worked at the Hanford Reservation in Washington devising and testing ways
of measuring radiation doses. I bought a used piano with my first paycheck, found a good teacher, and
spent most of my free time practicing. After a year, I decided to go back to school to major in music.
Ultimately, I achieved two masters of music degrees.
FJH At any point did you ever consider returning to your previous career?
WTSG For quite some time, my mom was fond of reminding me that I could “always go back to being a
physicist.” But the more I learned about myself, the more certain I became about pursuing a career in
music. I love the interaction of working and teaching both one on one and in group settings. It is also very
special to me to be a part of my students’ lives from elementary school through high school. I take great
satisfaction in sharing all that music has to offer with my students. Music is as much about people as it is
about notes.
FJH You sometimes hear that science, math and music have a lot in common. Has
this been your experience?
WTSG My physics degree taught me how to think in the abstract. My math studies taught me to think
rationally. Both were excellent preparation for music study. The creative processes of science have a lot in
common with creativity in music. Problem solving in mathematics is very akin to problem solving in
composition.
FJH What led you to become a composer?
WTSG I had been teaching privately for about 15 years—35 students a week. 48 weeks a year—that’s
more than 25,000 lessons! As I came to better understand my students’ needs and capabilities, I began
writing pieces for specific individuals. I still like to compose in this manner.
FJH What advice do you have for young composers?
WTSG Several things come to mind. First, play and listen to lots of music; all kinds. Build a foundation
upon the works of those who have gone before you. Second, write down your ideas—no matter how
unworthy they may seem. Once you’ve written something down, it can be improved, corrected and
developed in much the same way as one works with the various drafts of an English term paper. Finally, as
with any discipline, the more you work at it the more proficient you become. This means, the more pieces
you write the better composer you will become. The act of composing is in itself a great teacher. Piece by
piece the composer discovers and develops his own style.
FJH What can we expect from you in the future?
WTSG For me, composing is very much like writing my autobiography. I continually find inspiration in
the day to day occurrences of my life. Watching my 10 year old son, Zachary, grow up has given me the
chance to rediscover the world through the eyes of a child, so many of my compositions are written from
this perspective. My new elementary book (Editor—coming soon), “I Love My Piano,” is all about a
child’s fascination upon entering the world of piano study. Parachuting and boogie boarding at the ocean
are also experiences that have found their way into upcoming solo releases. A recent trip to Scott Joplin’s
home in St. Louis pretty much assures I’ll be writing some more ragtime in the near future!
Issue 172, Cover Page:
FJH Clinicians Star in Las Vegas
Randall Faber, Helen Marlais, Melody Bober, Kevin Olson and Timothy Brown featured at the World
Piano Pedagogy Conference.

4. Bob Snow - Writing Samples 2015
In 2004, after a brief absence, the World Piano Pedagogy Conference (WPPC) returned to Las Vegas,
Nevada, October 27-30, to once again invite piano professionals everywhere to experience the exciting
surroundings.
At this convention, FJH Music had the distinct pleasure of hosting two fabulous showcases. The first, “New
Tools for Older Beginners,” was given by perennial favorite Randall Faber, whose presentations regularly
incorporate video which bring his Piano Adventures®
to life. All those in attendance received a
complimentary packet of these newest, featured publications: Accelerated Piano Adventures®
for the Older
Beginner, which are available in familiar Lesson, Theory, Performance, Popular Repertoire, and Technique
& Artistry books.
The second, “Succeeding with Literature,” was given by Helen Marlais, with Melody Bober, Timothy
Brown and Kevin Olson all featured. Together, they explored successful repertoire, from the timeless
Succeeding with the Masters™ to the most engaging FJH composers and arrangers found within In Recital
Throughout the Year™ (with Performance Strategies). Those in attendance were treated to Helen Marlais’
pedagogical insights as she guided them through characteristics of the eras, practice strategies, recital
preparation tips, performing-for-an-audience suggestions, and more they followed along in their
complimentary packets.
In keeping with the spirit of the In Recital books, all four presenters joined in a humorous sketch to present
Melody Bober’s ensemble arrangement of themes from Liszt’s Hungarian Rhapsody No. 2. The men
(Olson and Brown) played the first half, then the ladies (Bober and Marlais) impatiently “cut in.” Everyone
took part in the triumphant finale before an appreciative audience.
Example #3
Sample Copy - Insurance Company (1) Website
HOME PAGE
Tagline
For the Highest Quality Insurance Coverage at a price you can afford,
Think of Your Future; think (name withheld).
Narrative
No two sets of insurance policies are alike. No two chosen paths are identical.
Home, Auto, Property and Casualty; Medical, Dental Health and Life; Commercial, Condo and
beyond. Finding the right solutions requires understanding of every coverage option and parts
they play in your portfolio. XXXXXX sheds light on all the necessary particulars, while sharing
in your vision. As times and situations change, we remain steadfast in our support making sure
your coverage is appropriate and complete and accommodating any adjustment called for. It is
our job to keep insurance seamless and to maintain your peace of mind.
Beyond standard insurance, XXXXXX’s skilled agents are pleased to offer vital financial services
which go hand-in-hand with mapping your future. From pension plans, to annuities, to estate
planning, 401K’s and IRA’s, we are here to meet every short- and long-term need imaginable.
Think of your future and make it bright!
ABOUT US
Located in Sunny Isles Beach, XXXXXX has played an integral role in the lives of south Florida
residents and businesses, helping our customers to both put down roots and to prosper. From West

5. Bob Snow - Writing Samples 2015
Palm Beach and Boca Raton, to greater Fort Lauderdale and Hollywood, to the entire Miami
metro area, XXXXXX looks forward to welcoming those new to our communities and also
inviting long timers to join in the XXXXXX experience.
We as a company are as diverse as the international populations we serve. Our agents are fluent in
Spanish, Russian, Czech, Bulgarian, Chinese and Italian. Many of us have been living here
locally for over many years; so we’re not just a voice on the phone -- we’re your neighbors. Call
and speak with someone in your native tongue and share some stories together.
OUR INSURANCE SERVICES
XXXXXX INSURANCE CORPORATION specializes in both business-to-consumer (B2C) and
business-to-business insurance services, delivering Web-based insurance information to
individuals, families and small businesses. Our integrated suite of online services facilitates a
comprehensive search and review of leading insurance companies.
XXXXXX XXXXXX Insurance Corporation is not owned by any insurance company, therefore
we can independently provide objective information to consumers and small business owners,
helping them make informed decisions about their insurance needs. Our service is available to all
Florida residents. We aim to offer you the highest quality insurance and service on the market.
Individually calculated premiums allow us to accurately reflect the level of protection you
require, this helps us to keep your premiums low without sacrificing the quality of your
insurance. We listen to our clients and are happy to discuss any issues or concerns you may have
with your policy. Your satisfaction is our reward.
Example #4
Sample Copy - Insurance Company (2) Website
Homepage - XXXXXXXX Agencies
As one of central Florida’s leading insurance agencies for Florida Blue (formerly Blue Cross Blue
Shield of Florida), we have been servicing our clients’ best interests for over two decades. In that
time, we have heard many great things about living here from just about everyone, so we are
always curious to know…
WHAT DO YOU LOVE MOST ABOUT OUR HOME?
Understanding Your Priorities
Florida the beautiful -- outlook and opportunity. From young professionals to retirees, we’re
happy, tech friendly, green and growing. One way or another whatever the reason, we’re here for
the good life.
Committed to Your Health
Getting to know the reasons you’re here to stay goes hand-in-hand with understanding your short
long-term goals in life; it informs us as to what decisions to make now and what to revisit down
the road. For us at XXXXXXXX Agencies, good health is insured with good planning. No matter
where you are or what path you’re on, we’re here to help you on your way to quality health, with
the right amount of coverage at a great monthly rate.

6. Bob Snow - Writing Samples 2015
About Us - XXXXXXXX Agencies
XXXXXXXX Insurance is your local agency of choice for Florida Blue. Together, we continue a
tradition of commitment to the pursuit of good health for every Floridian whom we serve. We
specialize in health insurance for all ages, individual health insurance, group health insurance,
Medicare supplements, prescription drug plans, Medicare Advantage PPO and HMO plans, short
term policies, ancillary products, accident insurance, hospitalization insurance, critical illness, life
insurance, guarantee issue insurance, as well as insurance exchange products. Our goals are to
keep your rates affordable, to address your concerns promptly with personal support and to strive
to achieve better health for all our members.
Since opening for business in 1990, XXXXXXXX Agencies has always operated by putting your
best interests first. It is a formula that has seen us grow with our communities, and is strongly
rooted in Florida Blue’s service practices. We have two neighborhood offices open daily to serve
you. All XXXXXXXX agents are local and live -- not a voice at a toll free number where you
may never speak with the same person twice.
Best of all, XXXXXXXX agents are insurance experts. We’re trained to discover and offer you
the right choices at the right price. Visit us, come experience XXXXXXXX Agencies for yourself
or call us for a quote today.
Group and Individual Health Insurance - XXXXXXXX Agencies
Overview
Being employed in today’s Florida and nationwide no longer means being insured. For those of
us lucky enough to have coverage with our employers, we know most policies fall short of the
mark at some point. To avoid surprises, it is prudent to review the basics: What’s the maximum
benefit of the policy? What specific services are covered? What’s the yearly deductible? What are
the costs of the premiums? Keep current on your situation. Make sure you have coverage where
the need is greatest and make changes promptly should your status change.
Recurring Services
Even if you are looking to find insurance for yourself alone, list your annual expenses. Checkups,
eye exams / glasses, physical therapy, chiropractic treatments, etc. all add up. Discover which
plans, including co-pays, are the best matches for your specific case.
Example #5
Sample Copy - Fashion Company Website
Welcome to XXXXXXX
Express Yourself with Fashion
At XXXXXXX, we offer a wide variety of exclusive, high fashion designer lines, all with
immediate, affordable appeal. Whatever the time, place, season or event, we have the essentials
you imagine to make that desired impression.
“In The Moment” - the Secret to Being In Style

7. Bob Snow - Writing Samples 2015
Every one of life’s scenarios is an opportunity to caste ourselves anew, in a character and mood to
match the moment. Whether the setting is intimate or cosmopolitan, or any shade in between,
style plays a key role. When done right, we know the feeling. Time slows. You wish it would
never end, and when it does, we look back on how we fashioned the moment to bring about the
next one.
Feel the Vibe within You
Sweet and chic or bold and brash, cool and confident, in vogue or outrageous, XXXXXXX has
ample selection. Off-the-rack or Rock-it-out, be sophisticated or surprising. Dress the part or
dress to party.
Wear It and Project It!
Trust yourself. When the right outfit hits, it’s sensational. When it doesn’t, it becomes a costume.
Have you ever found something buried in your closet that looked better than ever when you put it
on, or one that you remembered differently? What’s changed - you.
Spend some time with XXXXXXX, come back often.
We’ll bring elegance and beauty to your choices!
Example #6
Sample Copy - Towing Company Website
Homepage (pg 1)
XXXXX is one of the most trusted names in towing for the entire New York metropolitan area.
Located in Fort Lee, NJ, we have been in business for over 35 years, and provide new and repeat
customers with 24-hour towing, emergency recovery, roadside assistance, vehicle and motorcycle
transportation, and scheduled transportation throughout the five boroughs and beyond.
About Us - The XXXXX Story (pg 2)
Moving everything with the same sense of urgency. Your own.
Founded in 1975, XXXXX has grown from a local dispatching service into the reputable towing,
trucking and transport service that it is today. Still driven by the demands of daily roadside
assistance, owner XXXXX has led XXXXX from the start. There is no job too big or too small.
Company Description
With more than three decades of experience and knowledge, XXXXX has the ability to move
anything, anytime, anywhere. Whether it be a simple car tow, or a well-supervised and executed
construction equipment move, we guarantee our work. XXXXX offers all types of equipment
hauling and transportation. Our trailers have the capacity to handle all types of loads.
Construction Equipment
Compressors/ Generators
Sea Boxes
Farm Equipment
Overweight and Overlength loads
Material
3-6 or 8 New or Used Vehicles Per Load

8. Bob Snow - Writing Samples 2015
Our Services (pg 3)
XXXXX is a diverse and well-recognized towing and transport company. Our XXXXX
equipment and our expertise spell out. Our business On-call, online, wherever you may find us,
your needs are XXXXX’s priority.
Flatbed Towing
With our Flatbed towing services, we use the latest in state-of-the-art equipment and
Wreckmaster certified operators to securely tow most vehicles. Our unique flatbed trucks also
handle motorcycles and oversize equipment, so choosing XXXXX is easy.
Light & Medium Duty Towing
Rely on us, XXXXX, for your everyday towing and road service. Our damage-free trucks and
skilled operators are proven problem solvers, from lockouts to empty fuel tanks, to breakdowns
and collisions.
Heavy Duty Towing
With our fleet of heavy duty trucks and equipment, plus our advanced company training, we are
the logical choice when it comes to heavy duty towing and recovery work. Trust us to handle it all
including roll-overs, damaged trailers and all incident recovery requirements.
Transport
We are licensed, bonded and insured and ready for the challenge. Our transport services includes
everything from cars to heavy equipment and everything in between.
To explore all your towing solutions, it’s as easy as XXXXX!
Our Fleet (pg 4)
Flatbed Towing
State-of-the-art equipment. Wreckmaster certified operators (Photos)
Light-Duty Towing
From lockouts to empty fuel tanks, to breakdowns and collisions (Photos)
2011 Heavy Duty Tri-axle Tractor
Handling roll-overs, damaged trailers and all incident recovery requirements (Photos)
Tractor Trailers
Equipped with a 65 ton lowboy (Photos)
Tandem Tractor
Equipped with a 6- or 7-car carrier (Photos)

9. Bob Snow - Writing Samples 2015
Example 7a: The Beyond Convention Index (Below)
This collection of links represents some of the best advice available for getting the most out of an
event. Find what you need, verify what you know, decide how to maximize your results, and GO !
~ Guides, Primers, Checklists and Tips ~
What Professionals Recommend at Every Turn
To Go or Not To Go: Developing an Approach
Priorities and Pitfalls
Getting the Most out of Your Conference
Inc.com: How to Get the Most out of a Conference
99u.com: 5 Tips for Making the Most of a Conference
Diersexhibitgroup.com: 14 Successful Trade Show Tips
Allbusiness.com: Get the Most out of Your Next Business Convention
Freshpeel.com: Making the Most of Your Next Convention
Should You Go (Yes!), What to Take
Mastercardbiz.com: 5 Reasons You Should Attend a Conference in Your Field
Writingassist.com: How to Justify Conference Attendance (Expenses)
Idoinspire.com: How to Convince Your Boss to Send You to a Conference
Blog.conventionbusinesstravel.com: Benefits of Attending Conferences and Conventions
Small Business Info - Sbinformation.about.com: Small Business Conference Packing List
Davidsfinch.com: Last Minute Checklist Before Attending a Conference
Blog.ring central.com: 10 Essential Items to Bring to Any Conference (Checklist)
Heightening Awareness, Efficiently and Effectively
Smarttradeshows.com: A Winning Exhibit Design Checklist (see also Attracting Visitors)
LinkedIn.com: 6 Secrets to Better Networking at Conferences (see also Networking)
Sitesolutionsworldwide.com: Objectives of Your Conference Theme
Undercoverprinter-spyblog.com: The 6 Booth Staffers We All See (though we wish we wouldn’t!)
Common Errors to Sidestep
Gwinnett Business Journal gbj.com: Most Common Tradeshow Mistakes
Elevatepromo.com: 3 Common Tradeshow Mistakes
Tsnn.com: 6 Most Common Tradeshow Mistakes
Classic exhibits.com: 13 Common Trade Show Mistakes
Skylinetradeshowtips.com: 25 of the Most Common Trade Show Mistakes
Thecore.dma-solutions.com: Common Tradeshow Mistakes to Avoid
Applerock.com: Common Trade Show Mistakes and How You Can Avoid Them - Part 1
Applerock.com: Common Trade Show Mistakes and How You Can Avoid Them - Part 2

10. Bob Snow - Writing Samples 2015
Attending, Presenting, Exhibiting: What You Need to Know Now!
If You Are Attending…
If You Are Presenting (see also The Convention Speaker Business)…
Quick Prep
Styles to Match Your Personality and Comfort Zone
If You Are Exhibiting…
Company Collateral: Implementing Today’s Tools
Media Kits and Press Kits
Social Media Optimization
Mobile Devices
Mobile Apps
iPads and Tablets
Targeting: Finding Your Audience, Up Close and Personal
Attracting Visitors and Buyers
The Art of Networking
Blogger Outreach Campaigning
Blogger Conferences
Communications and Platforms: Building Business, Customer Relations
Web Conferencing (Bloggers, see Targeting above)
Online Presence - Where and How You are Shopped
eCommerce Services
Shopping Cart Services
Search Engine Optimization
Marketing Vehicles: Tried and True Media Guidelines at a Glance
Traditional e-Methods
e-Mail
e-Newsletters
Brochures and Handouts
Videos
The Takeaway: Making the Time and Effort Pay Off
Post Convention Thoughts and Actions
Reports and Follow-up
Looking Ahead - Setting Goals
The Convention Speaker Business
SAMPLE PAGES - COMPLETE DOCUMENT AVAILABLE FOR REVIEW

11. Bob Snow - Writing Samples 2015
Example 7b: Highlights from the Index
To Go or Not To Go: Developing an Approach
Priorities and Pitfalls
From - Getting the Most out of Your Conference:
Don't ever try to connect with a session speaker after they've just spoken, because you'll
be in a group with all the other people from that session. Rather, do your homework ahead of
time and figure out who makes the most sense to meet with, and reach out to them. - Inc.com
If you write anything down during a conference, make it the one key take-away from
each presentation that is worth additional consideration upon your return to real life. -
99u.com
Stroll the convention floor. Most conventions have dozens of exhibitors and vendors
displaying the latest industry information and products. Make sure you carve out a block of
time to peruse the convention floor. Stay away from those time-wasters who ask you to fill
out surveys and watch their presentations.
- Allbusiness.com
You won’t be able to spend the whole year traveling from con to con if you ever hope to
have time to build your business. It’s better to start with two: one big, national convention
and one local/regional. This way you get your name out nationally and build your reputation
locally at the same time. Never underestimate the loyalty of a local client base and audience. -
freshpeel.com
From - Should You Go (Yes!), What to Take
Position yourself as an expert. When you are active in your industry, you can develop a
reputation as an expert to your peers and your clients. Those who are engaged over the long
term are often asked to speak at the events and to write articles for their industry publications.
Like it or not, others like to associate with the experts in any industry. - mastercardbiz.com
When you propose a conference for approvals, don’t focus on how much you want to go;
focus on what you will specifically bring back to the organization as payback for the
investment. - writing assist.com

12. Bob Snow - Writing Samples 2015
If you and your team are traveling for a conference, there will be some expenses
involved. Treat the expenses as an investment, and the benefits you gain from the conference
as a return on that investment. You will be able to apply the knowledge gained from the
conference successfully in your professional life.
- Blog.conventionbusinesstravel.com
From: Heightening Awareness, Efficiently and Effectively
Your custom trade show exhibit should be designed and arranged in much the same way
as a highway billboard. Billboards are designed such that vehicle passengers can quickly read
and understand the message as they zoom past at 80 kilometres (50 miles) per hour. -
Smarttradeshows.com
Ask meaningful questions of the people you meet. Everyone else is asking, "Where are
you from?" and "Where do you work?" and other small talk at conferences. Larry Benet
taught me to ask better questions, such as "What are you most passionate about?" and "What
charity do you care most about?" and "Who at this conference would you most like to be
connected with?" That way, you get people talking about something they really care about,
and you can form a more meaningful relationship faster. - LinkedIn.com
From: Common Errors to Sidestep
People respond to your booth layout a lot like they respond to body language. Is your
booth language saying I am not open to any interaction? It can easily say “yes come talk with
us”, we are open for business! If you’re just putting up a table and chairs at the front of your
booth, STOP and lets rethink this. I see this booth layout all the time and it is a shame; your
booth language is saying, “STAY BACK” or “DON’T BOTHER ME!” - elevatepromo.com
While it's best to attend the show yourself, if you absolutely can't attend, send a top-level,
knowledgeable employee who has the power to make decisions on your behalf—including
negotiations. Nothing annoys attendees more than a presenter who can't answer their
questions - tsnn.com
SAMPLE EXCERPTS FROM THE BEYOND CONVENTION INDEX