Phil Siegel from Mediaworks specializes in strategic publicity and visibility, focusing on media relations since 1991. He works with clients to develop media strategies, determine target audiences, and implement creative story angles across various platforms. Siegel's case study showcases efforts to publicize a bee blocker, highlighting challenges in audience determination and strategic pitching.

1. MediaWorks Phil Siegel Strategic Publicity and Visibility

2. Background Who I am What I do What I need Phil Siegel, MediaWorks Publicity Case Study Determine audience Develop strategy Implementation

3. Personal Background Can name all Oscar winners 1927-2009 Annual reunion with 12 high school friends Unapologetic liberal Netflix and Tivo have changed my life Project Runway, Breaking Bad, Dexter, Glee Phil Siegel, MediaWorks

4. Work Background: 1984-1991 Supervisor of Media Relations Phil Siegel, MediaWorks

5. What I Do: MediaWorks since 1991 Creative Strategy Visibility Radio, TV, Print, Online Phil Siegel, MediaWorks

6. In other words: Me Media Phil Siegel, MediaWorks Clients

7. How Do I Do It? Media strategy Develop story angles Work with producers, editors, reporters, bloggers Spokesperson Training Produce videos Phil Siegel, MediaWorks

8. Some Favorite Clients Phil Siegel, MediaWorks

9. Who Do I Want To Meet? Companies who need external positioning Businesses who want to be in the public eye Individuals who are afraid to speak publicly Leaders needing a visibility strategy Programs looking for a new audience Phil Siegel, MediaWorks

10. CASE STUDY: Bare Necessities Phil Siegel, MediaWorks

11. Objective: Publicize Bee Blocker Phil Siegel, MediaWorks

12. Challenge #1: Determining the target audience Bears Adventurous Gardeners Amateur Honeymakers Investors in Pollen Futures Phil Siegel, MediaWorks

13. Challenge #2: Which info source to target? Berenstein Bears: NY Times Book Review Smokey the Bear: ESPN Organic Housewives: Food Network Zookeepers: Home and Garden TV Pollen Investors: Business Week Honeymakers Union: Bay Guardian Phil Siegel, MediaWorks

14. Challenge #3: Developing strategies Create a Honey Tasting Festival National Summit of the Radical Bee Movement Spokesperson Selection: Winnie the Pooh You Tube Video: Surviving Beestings Phil Siegel, MediaWorks

15. Challenge #4: Pitching Various Story Ideas Editorial Pages: “Is the Latest Fad in Bee Protection Anti-Insect?” Entertainment Media: “Bare Necessities to Sponsor a Gentle Ben Retrospective” Business Media: “Republicans Fight Stimulus money to create American Bear Suits” Phil Siegel, MediaWorks

16. MediaWorks partners with clients to develop a strategic visibility plan to communicate with a specific target audience, whether they are lions, tigers or bears. Oh, my. Phil Siegel, MediaWorks Questions?