1. Summary of Active Matches in
South Africa
2006 - 2009

2. Devfin Observations
Greater success would be achieved through following up.
MoUs don’t necessarily result in long term relationships.
The program has enabled 287 Norwegian SME’s to explore
opportunities in South Africa.
Over time the program has become more sector-focussed.
MMP creates links and networks for Norwegian companies.
Job creation (1997-2009) estimated at 500-600 jobs in South
Africa.
Number of closures have reduced and this attributed to greater
organisational efficiency and networking.
IN culture and network are service orientated and
entrepreneurial.
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3. Devfin’s Observations
Interviewed companies in their sample confirmed:
Aborted co-operations were caused by market conditions,
lack of commitment, or companies going bankrupt.
Factors for success included a good fit between partners,
timing and commitment, a defined project and objective
to work together.
Norwegian companies who had a former experience of
Africa, were more prepared to do business.
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4. Successful Matches 2006
Confecta AS (www.confecta.no)
Bergendal (no website)
Fruit One (www.fruitone.com)
Business Venture: As a pilot test for the trade programme, this
company import fair trade products from South Africa for their
buyers i.e. Rooibos teas & Bergendal wines.
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5. Successful Matches 2006
Shipequip AS (www.shipequip.no)
Red Wing Satellite Solutions, (no website)
Business Venture: Internet & email access via satelite to shipping
industry.
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6. Successful Matches 2007
Miros AS (www.miros.no)
CSIR Cape Town, www.csir.co.za)
Business Venture:
Wave & current monitoring systems to be used by CSIR, Cape
Town. Pilot project underway in KZN.
Miros are part of network & Seawatch project office to be set up in
Cape Town.
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7. Successful Matches 2007
Noroff (www.noroff.co.za)
The Animation School, Cape Town, (www.ucaa.co.za)
Business Venture:
The Animation School has agreed to run Noroff’s Multimedia
Design Program for Norwegian students in South Africa.
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8. Successful Matches 2007
Olex (www.olex.no)
Cape Maritime Electronics, Cape Town,
(www.capemarineelectronics.co.za)
Business Venture:
Olex has a system for Navigation, 3D sea floor mapping and plotting.
Both SA companies are involved in the distribution of their product in
the SA market.
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9. Successful Matches 2008
Fugro Oceanor (www.oceanor.no)
CSIR, Cape Town (www.csir.co.za)
Business Venture:
CSIR (technical partner) & Fugro are looking at opportunities to revive
the Seawatch Wavescan buoy which was taken out of operation due to
lack of funding. This is being looked into by Fugro & the CSIR.
Fugro to form part of the Oil & Gas / Seawatch network project.
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10. Successful Matches 2008
Roxar (www.roxar.no)
Roxar Office, Cape Town
Business Venture:
Roxar visited SA as part of the Oil & Gas Delegation in 2007.
Service PetroSA as their main customer in South Africa (reservoir
measuring equipment).
Two employees from the London office moved to Cape Town and
established an office to work independently and represent the Roxar
products.
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11. Successful Matches 2008
Transtech(www.transtech.no)
Bearing Man (www.bearingman.co.za)
Business Venture:
Production of specialised gear boxes (flexible pin technology).
Bearing Man visited Norway in 2008 to look at representing Transtech
but to also look at other opportunities.
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12. Successful Matches 2008
Technotrack (www.technotrack.no)
2008
Melco (www.melco.co.za)
Business Venture:
Delivered a consignment of products for testing in the South African
mines.
Technotrack have been invited by Melco’s owners to discuss a global
co-operation agreement.
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13. Successful Matches 2008
Boost (www.boostcom.no)
The Times (www.thetimes.co.za) (customer)
Kaizer Chiefs (www.kaizerchiefs.com) (customer)
Business Venture:
Boost are planning to set up offices in South Africa, but are
firstly establishing their customer base before they go ahead.
Developed The Times’s WAP (mobile site) offering mobile services
to their subscriber base.
Developed Kaizer Chief’s mobiles services (editorial, news &
schedules, results, stats, player profiles, quizzes, etc).
Co-operating with Vizrt and Big Media (www.bigmedia.co.za)
Signed a contract with www.southafria.info – portal for information
on South Africa which will be promoted for 2010 World Cup. 13

14. Successful Matches 2008
Oddstol Elektronikk (www.oddstol.no)
IMIS Global (www.imisglobal.co.za)
Business Venture:
Supply surveillance equipment in accordance with the security
demanded by ISPS for vessel and harbor security.
Transfer of complementary technologies between both parties to
service the Norwegian and Indian markets, where both players
are involved.
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15. Successful Matches 2008
Botolfsen (www.purenature.no)
Chateau Gateaux (www.chateaugateaux.co.za)
Dynamic Commodities (frozen sorbets & fruit products)
Ceres Fruit Juices (www.ceres.co.za)
Business Venture:
Importer of fruit products, food stuffs, desserts, dried fruit &
smoothies.
Joint container sent (Dynamic & Chateaux) and market options being
assessed.
Ceres offered them the sole rights to sell Ceres Fruit Juices in
Scandanavia.
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16. Successful Matches 2008
Web & Circus (www.webandcircus.com)
Elemental Studios (www.elementalstudios.co.za)
Character Matters (www.character-matters.com)
Business Venture:
Web & Circus visited in September 2008 (Feasibility Study).
Web & Circus South Africa Office has been set up and 8 local staff
have been employed and trained in key concepts around game
development.
Produced their first commercial games for Iphone, they are actually
just released and available on Appstore. The titles are Dreamcatcher
and Castle Crunch.
Focusing on more advanced games for larger 3D MMO in 2010.
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17. Successful Matches 2008
Force Technology (www.forcetechnology.com)
De-Tect
Emprotect (www.emprotech.co.za)
Business Venture:
Agreements have been signed with De-Tect Inspection and
Emprotect regarding joint projects in Africa.
Parties will co-operate in marketing and promoting their products
and services in relation to projects.
Force will participate in the Oil & Gas network co-operation.
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18. Successful Matches 2009
Axor (www.axor.no)
Cape Diving (www.capediving.com)
Business Venture:
Axor is one of four large inspection organisations in Norway for the
Oil & Gas industry (advanced welding technology, ultrasound &
radiology and service the entire inspection chain).
Transfer of competence to Cape Diving through their reporting
system. Cape Diving to supply 30 staff (qualify & train SA staff)
for North Sea Projects who will be trained in security & inspection.
Agreements signed regarding training and deployment of local
NDT specialists in the North Sea & China.
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19. Successful Matches 2009
Numerical Rocks (www.numericalrocks.no)
PetroSA (www.petrosa.co.za)
Business Venture:
Numerical Rocks is in the oil and gas / offshore industry. Want
to test implement the E-Core System in SA institutions.
A pilot study for Petro SA was undertaken in 2009 and was part
funded by Norad.
Will sign a contract with PetroSA based on a long term co-operation.
Numerical Rocks will be participating in the Oil & Gas office.
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20. Successful Matches 2009
Sintef Petroleum Research (www.sintef.no)
Petroleum Agency SA (www.petroleumagencysa.com)
Business Venture:
Sintef Petroleum Research’s - develop new knowledge and/or
technology boosting value in the oil and gas market.
Project was identified for the Petroleum Agency SA application
for NORAD funding for identification of the oil reserves.
Sintef to form part of the network Oil & Gas office.
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21. Successful Matches 2009
Sintef Energy (www.sintef.no)
Eskom (www.eskom.co.za)
Business Venture:
Sintef Energy is engaged in contract research in the
national and international markets.
Signed MOU with Eskom which has been sent for
comments.
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22. Successful Matches 2009
Marintek (www.marintek.sintef.no)
SAOGA (www.offshoreafrica.co.za)
Business Venture:
Marintek is focusing on the Marine and Oil and Gas sectors in
South Africa.
Involved with SAOGA in a feasibility study regarding the
offshore supply base & obtained 70% support from Norad.
Participating in the network co-operation in the Seawatch
project, together with Fugro Oceanor and Miros.
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23. Successful Matches 2009
EMGS (www.emgs.no)
Business Venture:
EMGS is involved in the oil and gas industry. They are looking
for a long term partnership with a local operator.
Established a Cape Town office in 2008 to service Sub-
Saharan Africa.
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24. Successful Matches 2009
Rakon (www.rakon.no)
Business Venture:
Rakon is a civil engineering company specialising in concrete.
Proposed a pilot study for Eskom and the National Ports
Authority in JV with local engineering companies such as ZLH
Consulting and PRDW.
Participating in the network project with the Oil & Gas office.
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25. Successful Matches 2009
BOA Offshore (www.boa.no)
Smit Amandla Marine
Cape Diving
Business Venture:
BOA Offshore are involved in fleet management and services
include subsea construction, transport and heavy lift, anchor
handling and supply, etc.
Working with Smit & Cape Diving on an adhoc business.
Charter BOA vessels on an ad hoc basis.
BOA have dedicated a resource to look at further opportunities
in Africa for further business.
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26. Successful Matches 2009
34 South
Wedgewood Nougat
Wellington’s Chutney
Natural Herbs
Ceres Fruit Juices, Cape Town
Khoisan Tea Import & Export
So!Go!
My T Chai Tea
NoMu
Business Venture:
34 South imports food & beverage products for the Norwegian market.
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27. Successful Matches 2009
Oil & Gas Network Project, Cape Town
Force Technology, Fugro Oceanor, Marintek, Miros,
Numerical Rocks, Rakon and Sintef Petroleum are the
companies who have committed to this project.
Goal is to increase innovation, growth and international
business through collaboration.
Establish business development and collaboration between
South African companies and authorities.
Establish incentives for local companies to promote
collaboration.
Support the SA Oil & Gas Alliance in their efforts to assist the
network collaboration.
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28. Others ...
Norwegian Status
Company
Oso Signed MoU with DGM, Cape Town and are currently
applying for feasibility study funding.
Advance Approached Electrowave (Alex Passetti) and we will
Control draw up a proposal offering consulting services.
Sintef ICT Plan a 3 to 5 year plan to work with IN Johannesburg
and the office has submitted a proposal.
Rubrikk Submitting a proposal to Trudon (Yellow Pages) which
they will present to their EXCO.
Adactus Chosen supplier for Multichoice’s Mobile TV Platform.
1st launch Vodacom (1 April) and Safaricom in Kenya
(1 May). Also signed with SmartCall
(www.smartcalltech.co.za) in Nov 2009.
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29. Closed Searches
In the period 2006 – 2009, we closed 30 profile searches
Reason Norwegian Companies
Lack of capacity / commitment Mestergull (jewelry retailer), TL
and no follow up ... South Africa Teknologi, Intech, Aspiro, Dnh & EB
is not a priority market for them. Elektro.
Informal collaborations with Teleplan (Telecoms) are mainly
South African companies. interested in SADC region.
Norwegian Company has a new Radionor had new technology they
technology which isn’t weren’t ready. Aurotech still have some
ready for a new market. developmental work to do before they
can go further. 29

30. Closed Searches
Reason Norwegian Companies
Norwegian Companies Colibria have a very focused strategy and
have very focused want to work with MOs.
strategies.
Highly competitive Bonaventura had been in communication
sectors i.e. cosmetics. with Skin Nutrition (located to America)
Niche sectors in South VP Metall - Eskom is the end customer –
Africa which have many challenges ...
dominant players.
No interest from the Modern Software Group and Triad
South African market.
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31. Overall 61 Norwegian company Visits ...
SA Companies Visited by Norwegian Companies
120
105
100
88
80
80
2006
Number
2007
60
2008
43 2009
40
40
28
24 22
20 16
11 13 11
5
2 1 1
0
Gauteng W Cape K Natal E Cape
Provinces
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32. Agreements 2006 - 2009
10
9 9
9
8
8
7
2006
Number
6
2007
5
4 4 2008
4
3 3 2009
3
2 2 2 2 2
2
1 1 1 1 1 1
1
0
ICT Manufacturing Marine & Other Oil & Gas Energy Trade
Maritime
Sector
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33. Active Norwegian RCPs
Active Norwegian RCPs (2006 to 2009)
45
41
40
35
29
30
Number
25 Profiles
20 Matches
15
11
8 9
10
6
3 3 4
5
0
0
Hans Talleraas Helge Bjornseth Are Selstad Tom Albrigtsen Ola Mjelde
71% 50% 71% 82%
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34. Prepared by:
Innovation Norway
14th Floor
Sandton City Office Towers
Sandton
2146
Tel: 011-784-8150
Cell: 082-452-7328
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