The document discusses Blogville Emilia Romagna, a project that partnered with 50 bloggers to live blog from the Emilia Romagna region of Italy for 83 days. The bloggers stayed in 2 apartments in Bologna and Rimini and participated in 20 organized trips. They produced over 250 blog posts and social media content that reached over 8 million people. The project aimed to showcase the region through the bloggers' experiences rather than intensive scheduled press trips. It generated significant media coverage and established the bloggers as brand ambassadors for the region.

1. BLOGVILLE EMILIA ROMAGNA
NICHOLAS MONTEMAGGI
DIGITAL PRESS OFFICER EMILIA ROMAGNA TOURIST BOARD
PROJECT MANAGER BLOGVILLE EMILIA ROMAGNA

2. @socialtrav ,#STM2012

3. Where does the idea come from?
Blogtrip
=
Presstrip
Covered themes
may be not of
Fixed and intense interest for the
schedule No time to enjoy blogger and
the “real his/her audience
essence” of the
destination
@socialtrav ,#STM2012

4. To get the most out of the
destination why don’t we…
base time no limits
@socialtrav ,#STM2012

5. Partnership with bloggers
@socialtrav ,#STM2012

6. #blogville Emilia Romagna
50 bloggers
2 apartments (Bologna – Rimini)
83 days of Live Blogging
20 organized trips
@socialtrav ,#STM2012

7. #blogville tools
Blogville Card
Mobile Wi-Fi
Survival Pack
Tailored list of suggestions/itineraries
@socialtrav ,#STM2012

8. Results
+250 blog posts
+3.000 shared photos/videos
Reached 8M people
75M tweet impressions
@socialtrav ,#STM2012

9. Covered themes
Art Cities, Culture,
Wine & Food Motors & Motorvalley Fashion & Shopping
UNESCO
@socialtrav ,#STM2012

10. Press/Media coverage
Newspapers Radio
Foreign
TV Magazines
press
@socialtrav ,#STM2012

11. Long tail effect
Blog posts, tweets, photos
Brand ambassadors
@socialtrav ,#STM2012

12. the #blogville eBook
@socialtrav ,#STM2012

13. What next?
@socialtrav ,#STM2012

14. Nicholas Montemaggi
Digital Press Officer APT Servizi Emilia-Romagna
Project Manager BlogVille Emilia-Romagna
Contacts Web
n.montemaggi@aptservizi.com www.blogville-emiliaromagna.com
www.facebook.com/BlogVilleEmiliaRomagna www.emiliaromagnaturismo.com
www.twitter.com/BlogVilleEmRom www.aptservizi.com
@socialtrav ,#STM2012

15. With thanks to our partners