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Blockchain Talent 101 | Women in Blockchain (Oct 2, 2018)
- 3. Entrepreneurial Residency for World-class Professionals
- 6. Next up: Nov 2018
- 8. Speaker 林沂珊 (Alison Lin), Ph.D. Ph.D. in Computer Science and Engineering, NCTU, Taiwan Special Research Exchange, Institute of Information Science, NAIST, Japan Interests: Blockchain technology, Artificial Intelligence, GPGPU programming, Software‐Defined Networking Position: HTC DeepQ ‐ Principal Engineer Other: Women in Blockchain ‐ Invited Speaker Taipei Ethereum Meetup ‐ Invited Speaker PeopleSearch Taiwan ‐ Invited Speaker
- 12. What is Blockchain? (Engineer's Perspective) https://github.com/SavjeeTutorials/SavjeeCoin 工程角度：「區塊鏈是一種資料結構，區塊之間採用類似 linked-list + hash 的方式，依時序鏈結起來，便於驗證資料正 確性。整條區塊鏈被複製並以分散式儲存於P2P網路各節點，再 配合演算法進行資料維護、驗證、同步等，具備去中心化、不可 竄改與安全性高之特性。
- 13. What is Blockchain? (Engineer's Perspective) 工程角度：「區塊鏈是一種資料結構，區塊之間採用類似 linked-list + hash 的方式，依時序鏈結起來，便於驗證資料正 確性。整條區塊鏈被複製並以分散式儲存於P2P網路各節點，再 配合演算法進行資料維護、驗證、同步等，具備去中心化、不可 竄改與安全性高之特性。 區塊鏈非嶄新技術，而是由已知現成技術加 以組合而成的網路PROTOCOL設計。 隨著網路速度、運算能力、儲存容量不斷提 升，使得區塊鏈得以運作。
- 14. Taiwan Blockchain Ecosystem & Current Applications
- 16. More Taiwan Blockchain Applications (News) 電子遊戲 讓虛寶交易透明化、限量發行，橘子集團推區塊鏈虛寶交易所 橘子宣布結合區塊鏈技術將推出亞洲首個遊戲虛擬道具交易所 群眾募資 捐款去哪兒？台灣出現導入區塊鏈的群募平台 (度度客) 音樂授權 KKFARM解決台灣文創產業痛點，首創「Muzeum」區塊鏈簡化授權流程 訂房管理 金額破千萬美元，台灣區塊鏈新創奧丁丁獲日本SBI策略性投資 個資保障 當巨獸吃下世界，我們啟動《 ptt.ai 》落實資料正義的區塊鏈 電子病歷 分享病歷資料就給健康幣，區塊鏈登上白色巨塔激盪新商機 能源管理 不再讓大停電重演，台灣碳交易公司用區塊鏈打造綠電交易平台 勤業眾信用區塊鏈打造碳交易平臺，瞄準複雜異質的碳權交易需求 證書認證 免除繁雜審核和發放流程，數位國小畢業證書明年登場 成大證書區塊鏈採用新一代分散式帳本IOTA，連學習歷程都能全記錄 身分認證 搭上區塊鏈風潮，台北市和IOTA簽合作備忘錄，首推數位市民卡
- 19. −Blockchain companies can be categorized into − Blockchain Development − Blockchain Application − Blockchain Application + Development − Blockchain Media / Education / Accelerator / Consultant … −Candidates for Blockchain developers − Skills required − Skills required + Blockchain background knowledge − Skills required + Blockchain background knowledge + hands‐on experience − Job opening: 區塊鏈工程師(底層)、區塊鏈工程師(應用)、區塊鏈研究員、… Blockchain Companies & Candidates & Job Opening
- 21. Required Skills for Blockchain: Architecture Perspective & Take Ethereum as Example Solidity Ethereum AWS, GCP, Linux, VM, Docker, DevOps, … Ethereum JavaScript API (web3.js) Ethereum Python API (web3.py) SQL, NoSQL, MySQL, MongoDB, … Node.js, JavaScript, Python, Express.js, Flask, … HTML, CSS, Javascript, React, Ruby on Rails, … Ethereum CLI: Geth UI/UX C/C++, Golang Protocol & Algorithm design, Cryptography, Information Security, P2P Network, Distributed System, … Truffle, Embark, … Remix
- 23. − 什麼是區塊鏈？區塊 (block) & 鏈 (chain) 各指為何？ − 區塊鏈的特性？區塊鏈原理？為何它很安全以達不可竄改？ − Bitcoin = Blockchain? 兩者間的關係？ − 代表性區塊鏈平台？代表性的貨幣？欲解決問題？ − Bitcoin / Ethereum / Hyperledger 代表性區塊鏈平台之差異？ − IOTA Tangle & Swirlds Hashgraph 平台架構與上述區塊鏈平台之差異？ − 何謂UTXO (Unspent Transaction Output)？與 Account-based 算法之差異？ − 中心化 (centralized) vs. 去中心化 (decentralized)？ − 何謂智能合約 (Smart Contract)？何謂 DApps (Decentralized Applications)？ − 何謂雙花攻擊？51%攻擊？區塊鏈的硬分岔與軟分岔？何謂擴容 & 側鏈？ − 主流區塊鏈平台目前共同面臨到的問題為何？ − 國內外區塊鏈應用趨勢、比較與可行性評估、當前面臨到的問題？ − 試解釋區塊鏈演算法設計中，Efficiency與Security間的trade-off關係？ − 閃電網路 (Lighting Network)、雷電網路 (Raiden Network)、分片 (Sharing)？ Background Knowledge You Need to Know (1/2)
- 24. − 何謂挖礦？何謂共識演算法？比特幣「挖礦 」& 秘銀社交「挖礦」有何不同？ − 主流的共識演算法與其原理？PoW (Proof of Work) & PoS (Proof of Stake)？ − 試解釋下列共識演算法與其原理：DPoS (Delegated Proof-Of-Stake) & BFT (Byzantine Fault Tolerant) & PBFT (Practical Byzantine Fault Tolerant)？ − Public chain / Private chain / Consortium chain 之比較與應用範圍？ − Permissionless / Permissioned Blockchain 之比較與應用範圍？ − 何謂ICO (Initial Coin Offering)？token存在用意與目的？與IPO之差異？ − ICO的致命傷為何？其安全性問題？風險問題？ − 新提出的版本 ICO 2.0 (DAICO) 與原版ICO最大不同？ − Coin與token的差異？何謂ERC？ERC20 與 ERC721 token之比較？ − 何謂電子錢包？電子錢包有哪些種類與比較？Public / Private Key 之用途？ − 交易所盜領事件層出不窮最主要原因？區塊鏈本身安全性不夠？ − 中心化交易所 vs. 去中心化交易所 vs. 混合式交易所？效能 vs. 安全性？ Background Knowledge You Need to Know (2/2)
- 29. Comparison between Bitcoin, Ethereum and Hyperledger https://www.edx.org/course/blockchain‐business‐introduction‐linuxfoundationx‐lfs171x‐0 * Bitcoin與Ethereum屬於Permissionless Blockchain、Hyperledger屬於Permissioned Blockchain。 ‐ 前者指任何人都可以加入區塊鏈網路，每個人都可以存取區塊鏈，且帳戶為匿名。 ‐ 後者加入網路需要經過認證授權(節點間互相知道是誰)，網路成員可再限制哪些人存取哪些資料。 * Hyperledger應用非基於加密貨幣有關、為符合enterprises需求而設計的區塊鏈平台。
- 31. Finally …
- 32. − 審慎評估該公司區塊鏈專案於技術上的可行性 − 審慎評估該公司區塊鏈專案於是否解決問題痛點 − 審慎評估該公司區塊鏈專案是否決心投入資源與人力 − 審慎評估該公司區塊鏈專案的商業模式是否合理 − 審慎評估該公司區塊鏈專案是否非區塊鏈不可 (從區塊鏈特性出發) − 審慎評估該公司區塊鏈專案是否只為跟風 (為了區塊鏈而區塊鏈) − 審慎評估該公司區塊鏈專案是否採高風險決策 (e.g., 資金仰賴ICO募資) Evaluate Job Offers Carefully 「許多新創公司、大公司、小公司，都在喊聲說要做Blockchain ── 就跟當初大家都喊著做AI一樣。」
- 33. 1. 區塊鏈 = 資料結構 + 演算法 + 分散式網路，由已知現成技術加以組合 而成的新 NETWORK PROTOCOL 設計。 2. 區塊鏈可以有各種應用，不只是 COIN / TOKEN & ICO & EXCHANGE 而已，還有許多等著大家發掘。 3. 區塊鏈人才稀缺 & 以技能看來大家都有機會。但若想讓自己更有機會， 請投注時間學習背景知識、動手實作、以及吸收新趨勢。 4. 區塊鏈底層 (效能 / 安全 / 隱私) 或應用的選擇 (如何用區塊鏈解決問題) 。 5. 一堆公司都在喊聲說做區塊鏈，須審慎評估非為了區塊鏈而區塊鏈。 Conclusion
- 34. Reference (1/2) Joe Jones, Taiwan Blockchain Ecosystem https://medium.com/@blockcamp/6bd34eaf5ae4 資誠公布《2018全球區塊鏈調查報告》：84%全球企業 正運用區塊鏈技術 https://www.pwc.tw/zh/news/press‐release/press‐20180828.html SavjeeCoin: A very simple blockchain implementation to demonstrate the basics of blockchains. https://github.com/SavjeeTutorials/SavjeeCoin Linux Foudation, Blockchain: Understanding Its Uses and Implications https://www.edx.org/course/understanding‐blockchain‐and‐its‐implications Linux Foudation, Blockchain for Business ‐ An Introduction to Hyperledger Technologies https://www.edx.org/course/blockchain‐business‐introduction‐linuxfoundationx‐lfs171x‐0 Taipei Ethereum Meetup (Medium) https://medium.com/taipei‐ethereum‐meetup Alison’s Sharing (Medium) https://medium.com/@alisonyslin 區塊勢 – 說人話的區塊鏈電子報 https://blocktrend.today/
- 35. Reference (2/2) 電子遊戲 https://www.bnext.com.tw/article/49743/gamania‐blockchain‐iio https://gnn.gamer.com.tw/1/164901.html 群眾募資 https://www.bnext.com.tw/article/43840/blockchain‐dodoker‐donate 音樂授權 https://www.bnext.com.tw/article/48909/kkfarm‐muzeum‐blockchain 訂房管理 https://www.bnext.com.tw/article/49060/owlting‐sbi 個資保障 https://crossing.cw.com.tw/blogTopic.action?id=974&nid=9741 電子病歷 https://www.bnext.com.tw/article/49892/dtco‐phros‐data‐privacy 能源管理 https://www.bnext.com.tw/article/47770/blockchain‐green‐energy https://www.ithome.com.tw/news/117172 證書認證 https://www.ithome.com.tw/news/119252 https://www.ithome.com.tw/news/119250 身分認證 https://www.bnext.com.tw/article/48014/iota‐taipei Taiwan Blockchain Application News
- 36. We’re hiring! HTC Phone｜ DeepQ ｜ VIVE Apply at Jobs.Asia@htc.com 104 Job Page LinkedIn Job Page Any Questions ? Alison_Lin@htc.com
- 37. Shape the Future with Blockchain
- 38. Agenda • Background • Why did I want to join COBINHOOD/DEXON? • How did I join COBINHOOD/DEXON as a designer? • What do I do in COBINHOOD/DEXON as a designer? • hat’s next in blockchain industry? From a designer’s perspective • 5 insights of working as a designer • 5 takeaways for those who wanna jump in the pool • How do I feel as a designer at COBINHOOD/DEXON? • Q&A
- 39. What is COBINHOOD? Professional end-to-end ICO service provider Total 120,000 ETH Raised ICO COBINHOOD Exchange Global Top 19 Exchange EXCHANGE COBINHOOD DEXON native chain Revolutionary Blocklattice Native Chain DEXON
- 40. COBINHOOD Exchange Features • Zero Transaction Fees • Fiat Compatible • Available in Web, Android, iOS • Margin Trading Compatible • High Frequency Trading Metrics • Global Top 19 Exchange • 5-star Security-Proven Cryptocurrency Exchange by Dashlane • Record High 5600 BTC / Day; around 500K users • Nearly 1M Users • 40K Daily Active User on Average
- 41. ICO market overview More money is coming into ICOs year over year, average ICO funds raised also rising Number of ICOs Total funds raised Average funds raised 2016 43 NT$95,181,391 NT$2,213,521 2017 209 NT$3,695,018,203 NT$17,679,513 2018 JAN - JUN 638 NT$16,854,398,111 NT$26,417,552 $0 $4,500,000,000 $9,000,000,000 $13,500,000,000 $18,000,000,000 2016 - 43 ICOs 2017 - 209 ICOs 2018 1st Half - 638 ICOs $0 $7,500,000 $15,000,000 $22,500,000 $30,000,000 2016 - 43 ICOs 2017 - 209 ICOs 2018 1st Half - 638 ICOs Source: https://www.coinschedule.com/stats.html
- 42. Who Invests in ICOs - Demographic Source: COBINHOOD Exchange Male 85% Male Age 18-34 70% 18-34 Relationship: 72% Not Married Not Married Education: College and Above 85% Education Software 26%, IT 16%, Computation & Mathematics 16%, finance 25% Industry Background Technology, Value Shoppers, Investing, Media & Entertainment Top Affinity Categories
- 43. COBINHOOD Success Stories • COBINHOOD - Raised 45000+ ETH • Completed during 1st bear market at the time when the Chinese government banned ICOs • Built up a strong community of over 10,000 participants in ICO public sale • Implemented solid PR strategy accentuating unique brand image with influential KOLs
- 44. COBINHOOD Success Stories • CyberMiles - raised 84000+ ETH within 48 hours • Built up a highly-engaged community that produced a slew of hard-core supporters • Formulated a mature marketing strategy and doubled marketing ROI performance through laser-focused TA coverage • Implemented creative Bounty and PoC program to spread impressive unique point
- 45. Gender diversity at COBINHOOD • Business Development • CEO Office • Engineering • Marcom • Operation • Product 1 : 1.2 1 : 1 1 : 19 3.5 : 1 1 : 1 1 : 1.5 F MDepartments
- 46. Background - Tiffany Chen • UX designer at COBINHOOD • Design writer at prototyp.io • Brand strategist at Vetica Group AG • Experience designer at a Singapore based tech startup • 1st Prize of The Store WPP Retail Futures Competition 2015 • Production design assistant at River Film London • MA Narrative Environments at Central Saint Martins
- 47. Why did I want to join COBINHOOD/DEXON? Bottom-up Approach 1 2 3DApp Application Unlimited Possibilities
- 48. How did I join COBINHOOD/DEXON as a designer? 1UX Designer 2Blockchain Branding Project 3Design + Tech Online Community • UX research + design • Regional market experience • Cross-department communication skills • Swiss design consultancy • Zug based blockchain company • Branding in Asia • Continue to learn the latest industry practice • Adaptability • Medium, Telegram, Twitter, LinkedIn..
- 49. What do I do in COBINHOOD/DEXON as a designer? COBINHOOD DEXON Tech Companies • Market & competitive research • Online user survey • Qualitative user interview • A/B test • Usability testing • Cross-department squad • New product development VS. • Market & competitive research • Online survey • Qualitative interview • A/B testing • Usability testing • Cross-department squad • New product development
- 50. USP 1 2 3Target Audience Market What do I do in COBINHOOD/DEXON as a designer? Target the specific group to grow the user database Unique selling point as the most important aspect for product design Find the most suitable market for COBINHOOD Exchange & DEXON
- 51. USP 1 What do I do in COBINHOOD/DEXON as a designer? Unique selling point as the most important aspect for product design Coinbase Pro Binance Kucoin COBINHOOD
- 52. USP 1 What do I do in COBINHOOD/DEXON as a designer? Unique selling point as the most important aspect for product design Coinbase Pro Binance Kucoin COBINHOOD Top trading volume crypto to crypto New ICOs Gaming campaigns + ?
- 53. TA 2 What do I do in COBINHOOD/DEXON as a designer? Target the specific group to grow the user database Frequency Amount Heavy users • Trade 6 + times per day • Trade for campaigns & high returns • Considered as both holder & trader Progressive users • Haven’t traded for 3+ months • Trade less due to workload • Considered as a holder Progressive users • Trade 1-6 times per day • Trade for campaigns & high returns • Considered as both holder & trader Conservative users • Haven’t traded for 2+ months • Trade less due to bear market • Considered as a holder
- 54. Market 3 What do I do in COBINHOOD/DEXON as a designer? Find the most suitable market for COBINHOOD Exchange & DEXON Cryptocurrencies by country 2017 https://blogs.thomsonreuters.com/answerson/world-cryptocurrencies-country/ Cryptocurrency regulation. Cross-country analysis 2017 Source: itsynergis.ru research
- 55. 1 What’s next in blockchain industry? Finance and technology professionals - 0.05% ppl use cryptos - Current investment products or more - Localization for reducing the learning curve 22. Digital nomads whose work have nothing to do with finance or investment - make it fun for them then 3"What the hell cryptocurrency is" type of persons - more customer-oriented commercial world, such as FMCG or traveling industry, which general public is more familiar with FIRST
- 56. 5 insights of working as a designer • Market/Legal/Policy/Constraints + Users • Connected but Discreet • China and the rest of the world • New territories • Freedom
- 57. 5 takeaways for those who wanna jump in the pool • Continuing to learn and practice • Adaptability • Design + ______ • Build online communities • Focus on your area
- 58. How do I feel as a designer at COBINHOOD/DEXON Male dominated workplace Surprising affairs UX Designer Company goal
- 59. Social Profiles Please find us via Facebook, LinkedIn, Medium, Reddit, Telegram, Twitter: @Cobinhood @Dexon For more designer at blockchain industry sharing: @szuchiachen
- 60. Thank you.